Johnny Johnson started his journey of becoming a brand and communications strategist as a Matie, studying for a bachelor's degree in commerce and a master's in business administration, specialising in marketing.

Following twenty years in leadership positions at advertising agencies: Ogilvy, Y&R, TBWA and Saatchi & Saatchi, Johnny ran his own specialist brand and communications strategy business for 10 years with a value proposition that recognised that strategy must always lead tactics.

He had learned this lesson working on clients who understand the power of brands such as Unilever, Proctor and Gamble and Volkswagen.

Johnny also learned that great brands are built from the inside out: it is the brand ambassadors within an organisation who have to live the brand promise to make it authentic. Brand integrity requires an organisation to ensure that the promise it makes externally is lived internally and this requires purposeful employee engagement.

Johnny is a voracious reader and an aspirant writer.