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Marketing & Media South Africa

Digital marketing in the spotlight

Today sees the start of our Special Focus on Digital Marketing. Curated by Louise Marsland, it features exclusive interviews with the trendsetters in this field and pinpoints the fact that digital is more than just another channel, it's the new marketing way, with digital intelligence the new business currency.

Sticking with our focus on all things digital, Danette Breitenbach quotes Hando Sinisalu, co-author of The Storybook 2, The Best of Global Digital Marketing on the fact that while awards are all about creativity, clients are paying for results. This means the work awarded in creative shows is highly likely to also be effective or good for business.

Sophie Baker also delves into SEO's 'big brother', search engine marketing and enlists some expert help from Elwyn Dhliwayo, CEO of SEO Specialist, in explaining whether you can have SEO without SEM.

And in taking a look back on Dr Ludi Koekemoer's 'blessed journey' through advertising, with his retirement kicking in next week, Leigh Andrews finds out Koekemoer's views on the changing advertising world.

Lastly, as we're well into Women's Month, we round out the digital focus by finding out what the concept means to two of this year's Digital Edge Live female speakers, Dr Sindisiwe van Zyl and blogger Miss Milli B, and their views on how all things digital have changed life as we know it...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
Math men vs mad men? Or renaissance men
[Danette Breitenbach] Awards are all about creativity, but clients are paying for results. Creativity in the traditional sense of the meaning does not apply to the world we live in today and it is no longer the monopoly of advertising agencies... read more>>



Focus on Digital Marketing
The digital transformation imperative

Louise Marsland

Digital marketing is about total integration into a business across all levels - from business strategy to marketing strategy and investment in digital intelligence. It is the future of business... read more>>
Defining digital marketing

Louise Marsland

The term 'digital marketing' is a bit of a misnomer. It's all marketing say the experts, with digital integrated into the application and big data making it easier to measure the customer and track consumer purchasing behaviour... read more>>
Strategy trumps trends

Riaan Wolmarans, Issued by Metropolitan Republic

Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours... read more>>
Digital marketing disruption

Louise Marsland

The latest trends in digital marketing are disrupting every industry. And true digital integration should be able to predict the future for your business as big data is analysed through predictive modelling... read more>>
Man vs Machine - Programmatic media

Issued by Mark 1 Media

One thing is for sure and that is that most people are resistant to change! Especially so when it comes to technology - changes in technology take you out of that nice, cosy comfort zone you have been cruising in so smoothly... read more>>
The Principle of AIDA: What are marketers to do?

Vera Romano, Issued by Everlytic

In a bid to be more like a storyteller (another thing us marketers are often told to be in these new "we need content" times) let me give it a bash by telling you about my recent light bulb moment... read more>>
Mobile technology: Far bigger than you think

Grant Shippey

We use the term mobile to refer to cell phones, and much of South Africa's marketing speak interprets 'mobile marketing' to be constrained to this platform. But mobile technology is more extensive than we often realise... read more>>
The next digital generation

Louise Marsland

Digital experts are starting to warn of a skills shortage in digital marketing implementation and strategy in South Africa due to the speed with which the local industry has evolved... read more>>
Loeries Creative Week Durban
Unilever's Justin Apsey on purpose-driven marketing

Ann Nurock

Ann Nurock spoke to Justin Apsey, Vice President of Brand Building Home & Surface Care at Unilever during the Loeries Creative Week Durban. Unilever won one gold, three silver and seven bronze at the awards on Saturday and Sunday night... read more>>
Cell C on breakthrough creative work

Ann Nurock

There was a lot of controversy around Cell C's latest advertising campaign, Dog, and during Loeries Creative Week Durban, Ann Nurock spoke to Cell C's Executive Head: Marketing, Doug Mattheus... read more>>
Sydney Mbhele on the impact of creativity in business

Ann Nurock

During Loeries Creative Week Durban, Ann Nurock spoke to Sydney Mbhele, Divisional Executive: Group Marketing at Nedbank about how agencies need to really understand business... read more>>
The sounds of digital advertising success

Leigh Andrews

Ogilvy & Mather South Africa's Digital Creative Portfolio was the only South African agency to take home a Grand Prix award over Loeries weekend. It brings youth, music and technology together in a completely new way... read more>>
Sanlam on marketing in a corporate environment

Ann Nurock

Ann Nurock spoke to Mariska Oosthuizen, Head of Brand and Sonya Sanders, Head of Marketing at Sanlam, during Loeries Creative Week Durban 2015, on how creativity must be commercial... read more>>
Loeries recognition across Africa and the Middle East

Issued by The Loeries

Loeries weekend kicks off with bang

Issued by The Loeries

Spitfire goes 'guns out' - Durban doesn't know what's hit them!

Issued by Spitfire Films

TBWA\Hunt\Lascaris\Jhb celebrates double Loeries Gold

Issued by TBWA

Hellocomputer brings precious metal to Cape Town

Issued by Hellocomputer

Ogilvy & Mather lands SA's Grand Prix at Loeries 2015

Issued by Ogilvy & Mather

Gorilla wins four MMA Smarties, survives Loeries Week celebrations

Jordan Wallace, Issued by Gorilla

Indy hosts Judges Wrap at the Loeries

Silusapho Nyanda, Issued by Independent Media

Egg and Arcade big winners at the Loerie Awards

Issued by Egg Films

Biz Takeouts
[Biz Takeouts Podcast] 145: Insights from the Gartner CIO Africa Agenda 2015 survey results
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Mbula Schoen, Senior Research Analyst at Gartner... read more>>
Marketing
POPI's impact on marketing particularly SMS, emails
Although some limited sections of the POPI Act came into effect last year, it is speculated that the end of 2015 will see the full Act come into effect. This gives marketing companies the opportunity... read more>>
Heating up the local marketing perspective - literally

Leigh Andrews

The only scientific thing about marketing is the measurement aspect, say some. Not so, says Atomic Marketing, with their new, highly scientific activation for Vanish... read more>>
Take your skills to the next level with a Masters in Marketing Management at UJ!

Issued by University of Johannesburg

Effective marketing and protecting people's personal information

Issued by Amorphous

Why programmatic buying should be a core part of your marketing strategy

Andre Steenekamp, Issued by 25AM

11 pins on a roadmap to marketing success

Gary Wright, Issued by Powerhouse Advertising



THE SECRETS TO SUCCESS IN B2B MARKETING

Find out how to turn B2B prospects into customers, increase sales and transform your customer experience at the exclusive B2B Marketing Conference! Dynamic content with B2B Focus only! !

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Advertising
Annual AdFocus Awards close for entries at month end
The closing date for this year's annual AdFocus Awards is noon on 31 August 2015. This is the second year of the Awards, since the merger between the Financial Mail's AdFocus Awards and Jeremy Maggs' The Annual. The Awards ceremony will be held on 25 November 2015... read more>>
Looking back on Dr Ludi Koekemoer's 'blessed journey' through advertising

Leigh Andrews

Many were saddened to hear of Dr Ludi Koekemoer's pending retirement from his role as CEO of the AAA School of Advertising - he's so vibrant and in touch with trends that he seems younger than his years but he's quite the stalwart, having joined the ad industry back in 1972... read more>>
CNN's unintended irritating consequences

Chris Moerdyk

Christiane Amanpour, Hala Gorani, Richard Quest, Becky Anderson, Michael Holmes and South Africa's own CNN anchor, Robyn Curnow, are all journalists of the highest order. Professional and dedicated... read more>>
Poor brief, real objectives, and the fake budget

Lufuno Makungo

Every now and then an agency would receive a brief with no budget indication. When you ask what's the budget that's when the stammering begins and people would start looking at each other wondering what to say... read more>>
[Orchids & Onions] A pat on the back to these sharp pencils

Brendan Seery

Producing advertising for the financial services industry must be one of the toughest jobs around - other than, of course, producing marketing for lawyers... read more>>
Calculating the budget (Part 2)

Chris Brewer

Last week we looked at three ways to calculate an advertising budget, they were Guess, Historic Percentage and Dynamic Difference... read more>>
Vicinity Offers introduces the digital evolution of the printed insert

Issued by Vicinity Media

Leading boutique agency +27 Advertising hires seasoned young high-flier to head their business unit

Issued by +27 Advertising

A throwback to the 1970s

Henry Baldish, Issued by Mediacore

Havas Worldwide Johannesburg to take Ireland's largest dairy producer into Africa

Issued by Havas Worldwide

Why marketers should invest half their budgets into video advertising

Will Green, Issued by Apurimac




Branding
[TrendTalk] Dear brands, stop stuffing up social!

Louise Marsland

Brands need to seriously get their social media act together. Last week went down as another week of #brandfails that could have been totally avoided with basic social media training... read more>>
When last did your brand have a check-up?

Rolf Akermann

As humans we do go for regular health check-ups, but what about Brands? Companies have yearly check-ups (audits). Why not Brands?... read more>>
Brand Union South Africa announces change in leadership

Issued by Brand Union


INSIGHTS 2020 SURVEY

Participate in the Insights2020 survey by Millward Brown Vermeer, ESOMAR, Kantar, the ARF and Korn Ferry on the future of insights & analytics and receive the full results.

CLICK HERE TO COMPLETE SURVEY


Digital
SEM - Paying for web traffic. What, why, how?

Sophie Baker

SEM, or search engine marketing is the 'big brother' to SEO. If you've considered getting your business online, you're sure to have heard of it...but what exactly is SEM? How does it work?... read more>>
Bitcoin Academy launches in Cape Town
The first African Bitcoin Academy launched at the Bandwidth Barn in Cape Town. Started by Sonya Kuhnel, one of the first women involved in bitcoin in South Africa... read more>>
Ten reasons why you cannot miss The Digital Edge Live 2015

Issued by NATIVE VML

Marketing Director tips to choosing a new digital agency

Issued by Promise Digital

Striata says organisations need to step up the security of customer data across digital channels

Issued by Striata SA

The Nedbank Digital Edge Live releases additional tickets

Issued by NATIVE VML

The next Heavy Chef event will bring together leaders from Facebook and Google South Africa - Book now!

Issued by World Wide Creative

Everlytic nominated for PwC Vision to Reality Awards Competition

Issued by Everlytic

Mobile-Friendly Test

Issued by DQ&A Media Group




Education
Reimagining education through online learning at Wits in partnership with DigitalCampus

Issued by Search Online Consulting

Raising the bar: UCT Advanced courses are setting students a part from the rest

Issued by GetSmarter

M-Net showcases career opportunities in the broadcasting industry to 7,200 high school learners

Issued by M-Net Magic in Motion

M-Net showcases career opportunities in the broadcasting industry to 7,200 high school learners

Issued by M-Net Magic in Motion

Events & Conferencing
[TEDxCapeTown] Speaker profile: Marlene Wasserman/Dr Eve

Beverley Klein

At TEDxCapeTown on 15 August, Marlene Wasserman, also known as Dr Eve, graced the stage to talk about cyber infidelity, a trend she's picked on during her sessions with clients. read more>>
[TEDxCapeTown] Speaker profile: Marek Dziembowski

Beverley Klein

Based on the success of TEDxCapeTown, we spoke to some of the speakers to see how they enjoyed their experience presenting in front of a 1,000-strong audience, as well as being live-streamed around the world... read more>>
[TEDxCapeTown] Opening the mind to access ideas

Beverley Klein

This year the theme was 'Open. Access. Control.' Every speaker had their own interpretation of what this meant to them in their field, whether it had to do with the mind, the community, relationships and the environment... read more>>
'Investing in brands and sense' - theme for second Top Brands Conference
Jo'burg Brain Food event
Ndalo Media launches Athari

Issued by Ndalo Media




Exhibitions
Nicework by day, Bright Nights after lights out

Leigh Andrews

The Bright Night project is an exhibition of some of South Africa's most talented photographers and illustrators. What makes this one stand out though is that it's crowdfunded and will be held completely in the dark, lit by a clever solar-powered lamp, all inspired by a talk at Design Indaba 2014... read more>>
Create | decorate | renovate at the 2015 Cape HOMEMAKERS Expo

Issued by HOMEMAKERS

First in Africa: Compex operations director achieves international designation

Issued by Compex

Magazines
Destiny celebrates women prioritising themselves this August

Issued by Ndalo Media

Media
New approaches to media planning required to keep pace with a multitasking customer

Richard Taylor

It's near-impossible to capture the undivided attention of today's consumers, who routinely multitask across a number of devices, media and channels during the course of a given day... read more>>
ABC elects a new President and Vice President

Issued by Audit Bureau of Circulations

Mobile
Sold on mobile

Mike Laws

Here's something for brand champions to think about as they consult their placement schedules this week: if one considers that 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media?... read more>>
The changing media and marketing landscape

Leigh Andrews

Get ready for five trends set to shake-up the marketing and media landscape as we know it, says Vision Critical... read more>>
Mobile marketing, know how

Issued by Channel Mobile

Mobile marketing, know why

Issued by Channel Mobile

Online Media
Expose It - online platform for South Africans to unite against corruption
The NGO, Justice Alliance of South Africa (JASA), has launched 'Expose It', a new online platform where South Africans to take action and unite against corruption. read more>>
John Brown blends a beautiful YouTube wine series for Pick n Pay

Issued by John Brown

MyBroadband hits record readership

Issued by MyBroadband

OOH
It's not about digital. It's not about mobile. It's certainly not about billboards

Alasdair Muller

So what is digital out of home (DOOH) advertising really all about? It's about connecting brands and communities in context, through content and connecting brands and consumers with commerce... read more>>
Provantage amplifies OOH with Hollard bus shelters

Issued by Provantage Media Group

Telkom makes a digital call with Primedia Outdoor Super LED

Issued by Primedia Outdoor

Printing
Canon's award-winning Océ ColorWave 700 has landed in SA

Issued by Canon SA

Sappi sells Cape Kraft recycled packaging mill to Golden Era Group

Issued by Sappi

Canon refreshes All-in-One inkjet range with enhanced cloud connectivity and stunning print quality

Issued by Canon SA

Sappi announces sale of Enstra Mill recycled packaging paper business to Corruseal Group

Issued by Sappi

Sappi and Boregaard expands capacity at lignin joint venture

Issued by Sappi

Sappi results third quarter ended June 2015

Issued by Sappi

Production
Brand inc's Creative Director and filmmaker Yolande Botha blazes an off-beat, excellent trail

Issued by Brand inc

Radio
[NewsMaker] Jonathan Lumley

Louise Marsland

Jonathan Lumley is the new Promotions Manager: Radio, for Jacaranda FM and East Coast Radio. Lumley will integrate both promotional teams, and sell and execute cutting-edge radio promotions... read more>>
OFM Music Awards coming in September

Issued by OFM Radio

M-Net stars Algoa FM's Power Couple

Issued by Algoa FM

Big business temperament released by Jacaranda FM listeners

Issued by Jacaranda 94.2 FM

Recruitment
How to have a successful internship

Goodman Lepota, Issued by Grey

What is the future of HR in South Africa?

Issued by Topco Media

Research
Ericsson launches report 'Bringing Families Closer Together'
Ericsson ConsumerLab has launched a report 'Bringing Families Closer Together' that looks at how families communicate among themselves, whether in person or using various technologies... read more>>
When last did you redefine your target market?

Erik du Plessis and Neil Higgs

The definition of LSMs has changed 5 times in the last 14 years. Did you review your brands' target market? Here's why you should... read more>>
It's unwise to pay too much for research, but it's worse to pay too little

Issued by Columinate

Retail
How will today's trends affect tomorrow's retail?

Issued by TNS South Africa

Social Media
Facebook communities can rate their performance against industry benchmarks
For the first time in South Africa, brands with Facebook communities will be able to rate their performance against a benchmark for the industry in which they trade. read more>>
Hitting the tweet spot with Twitter

Dries Badenhorst

The question that arises most with regards to tweeting relates to the frequency of tweeting. How many times is acceptable and how many times is too much... read more>>
TV
The Win A Home show is back

Issued by Private Property

Women's Month
[WomeninBiz] Diving over the Digital Edge: Dr Sindisiwe van Zyl & Miss Milli B

Leigh Andrews

This year's Digital Edge speaker line-up is impressive. As it's #WomensMonth, we spoke to two of this year's female speakers, each inspiring in their own way... read more>>
[Behind the Selfie] with... Lerato Mbele

Leigh Andrews

This week, as part of our special focus on women in #WomensMonth, we find out what's really going on behind the selfie with Lerato Mbele. She is presenter of the weekly Africa Business Report on BBC World News, and also African Business correspondent, part of a global team providing extensive coverage for the channel... read more>>
[#WomenInBiz] Creating brands with Lorinda Voges
Lorinda Voges, CEO of boutique brand awareness firm, 4Elementsmedia, shares with us her success story... read more>>
Female leaders can break patterns
Businesses that adopt a progressive attitude are more likely to offer mentoring programmes that are designed to increase female career development... read more>>
The media and the fairer sex

Issued by Janine Lazarus Media Consultancy

Is your brand woman enough?

Charné Verwey & Kaylee Dobie, Issued by Brand Union



International
New categories for Eurobest
The European Festival of Creativity, Eurobest, which opened for entries late last week, has announced two new categories and the jury presidents... read more>>
Google-Twitter deal on search moves to desktop
SAN FRANCISCO, USA: Google and Twitter announced on Friday their partnership placing tweets in online search results has been extended to desktop... read more>>
Workflow automation advice to help the busy B2B marketer

Boris Dzhingarov

The marketing director normally faces various day-to-day challenges that have to be overcome. Workflow automation is a valuable tool that can be used in order to make it easier to achieve sales goals while serving customers better, reducing stress, costs and overall hassle... read more>>
John Merrifield to speak at LIAs 2015 Creative LIAisons'
More International
Business
Choosing your business' fiscal year

Sophie Baker

When starting a business, you will need to elect when your fiscal year starts and ends... read more>>
New business
  • GGi Communications adds Avroy Shlain to its client roster - more info
  • Nano Agency wins Mundipharma account - more info
  • Amplicon and Captive Minds announce partnership - more info

More accounts  Submit a New account
People on the move
  • Rogue Brand Agency welcomes new strategic director - more info
  • +27 appoints client service director - more info
  • Dominic Malan appointed group MD for Carat SSA - more info

More people  Submit a Person
Jobs offered
Junior/Midweight Designer - Johannesburg
Blue AppleJoin the awesome design team at Blue Apple in Parkhurst as a junior/midweight to work on BTL material and publications. CS5 a must. Read more >>


Creative Recruitment Team Leader - Cape Town
The Talent Boom is looking for a booming great experienced creative team lead recruiter. Is this you? Come and join us! Read more >>


Junior Campaign Manager - Cape Town
Primedia Online365 Digital seeks a junior campaign manager to traffic and optimize online campaigns accurately - as per IO to effectively service the sales team's revenue and within stated turnaround times. Read more >>


Account Executive - Exhibition Industry - Cape Town
Scan DisplayScan Display's Cape Town office has an opportunity for a young go-getter with high energy levels to sell and manage exhibition stand and display projects. Read more >>


Junior Designer - Johannesburg
Busy brand communications company seeks a creative and versatile designer to create magic on a wide range of projects for a broad range of leading global and South African brands. Read more >>


Programmatic Campaign Manager - Cape Town
Mark 1Mark 1 is looking for an RTB account manager to join the programmatic ad operations team. Read more >>


Marketing/Account Director - Johannesburg
StudioPeople Creative RecruitmentA leading brand strategist agency based in Northcliff is looking for a mid-level marketing/account director. Read more >>


Paid Search Executive - Cape Town
Mark 1Mark 1 is looking for an experienced paid search executive to join our team. Read more >>


Mediumweight Designer/Art Director - Johannesburg
Mann Made MediaMedium designer/art director Johannesburg Negotiable remuneration We're looking for one talented, energetic, responsible design ninja. If you're that mystical creature, send us your CV: careers@mannmademedia.com Read more >>


Institutional Research and Planning Officer - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced institutional research and planning officer (Ref. INB/274/0815). Applications close: 15 September 2015 Read more >>

Assistant Editor - Johannesburg
The Afrikaans Language and Cultural organisation (ATKV) is offering an opportunity for a creative, motivated assistant editor with an interest in Afrikaans culture to join our Taalgenoot-team. Read more >>

Face to Face Fundraising - Cape Town
Represent Fundraising That Works (FTW) by conveying key messages and campaigns to potential supporters with the aim of securing high volumes of new committed givers with low attrition rates through F2F fundraising. Read more >>

Strategist - Johannesburg
Group Africa comprising EXP, LIVE+ and TheGrind PR, is looking for a creative strategist to join its growing department. Creative, analytical thinker with an interest/passion for social media. Read more >>

SEO Strategist - Cape Town
Are you systematic? Smart? Hooked on search? Digital marketing agency, World Wide Creative is on the lookout for a top-notch SEO strategist to join its Cape Town team. Read more >>

Account Executive/Sales Executive - Cape Town
30% commission-all first sales. Uncapped/unlimited. Commission in USD. Med. Aid. Flexi working hrs You: Sales experience, perfect English, Matric, ambitious, general work permit. Read more >>

Online Publishing Assistant - Cape Town
Position available at respected online publisher primarily in customer support, but also requiring excellent proofreading and subediting skills. Read more >>



New events to diarise
Power Series - Power Sales Motivation - 25 Aug 2015, Cape Town | 26 Aug 2015, Durban | 27 Aug 2015, Johannesburg
Richard Mulvey, Charlotte Kemp and Eberhard Niklaus will be speaking at this month's Power Series Business Breakfast event. This talk will leave you feeling inspired and positive about motivation. Read more >>


Case Studies from Cannes
26 Aug 2015, Cape Town | 10 Sep 2015, Johannesburg

Sales and marketing masterclass - small businesses
Afrikan Makoti Media - 26 Aug 2015, Pretoria

App ideation workshop
Traction - 26 Aug 2015, Rustenburg

Free Digital Marketing Workshops
28 Aug 2015, Johannesburg

Blog photography workshop
Abigail K Photography - 28 Aug 2015, Cape Town

Practical Facebook workshop
Threesixoh - 2 Sep 2015, Pretoria

The Big Issue
Hippo Communications - 2 Sep 2015, Cape Town

Customer experience management and design course
Brandlove Customer Experience (Pty)Ltd. - 3 Sep 2015 to 4 Sep 2015, Johannesburg

How to market on a shoe-string budget?
Upbeat Marketing - 30 Sep 2015, Johannesburg

Upcoming events
Getaway Travel & Tourism Conference - 26 Aug 2015, Johannesburg
Gather around the bonfire where you will be guided by the dynamic Dave Duarte on all you need to do to create the fireworks your business needs and deserves! Read more >>

Sunday Times Top Brands Conference
Times Media Events - 25 Aug 2015, Johannesburg

2015 All Africa Business Leaders Awards
ABN Productions - 26 Aug 2015, Lagos | 17 Sep 2015, Nairobi | 1 Oct 2015, Johannesburg | 13 Nov 2015, Johannesburg

Learn everything about web design in three days!
Multidimensions - 26 Aug 2015 to 28 Aug 2015, Johannesburg

Getaway Travel and Tourism Conference 2015
Ramsay Media - 26 Aug 2015, Johannesburg

Business communication
Quo Vadis Communications - 26 Aug 2015 to 28 Aug 2015, Johannesburg

Quotes
Jarod Kintz
"Wisdom equals knowledge plus courage. You have to not only know what to do and when to do it, but you have to also be brave enough to follow through."
Lou Holtz
"Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it."
Ernst F. Schumacher
"An ounce of practice is generally worth more than a ton of theory."
Dag Hammarskjold
"Never look down to test the ground before taking your next step; only he who keeps his eye fixed on the far horizon will find the right road."
Oprah Winfrey
"Create the highest, grandest vision possible for your life, because you become what you believe."

More quotes  Submit a Quote
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@socialmedia2day
Can you find order in chaos? Maybe you should be a #CEO. http://t.co/K75hRX9ouS http://t.co/rBryCOAyZH - Mon Aug 24
@mybroadband
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Blend content marketing and SEO to reach more customers than ever before http://t.co/bulHzP1VkG #memeburn - Mon Aug 24
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