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Marketing & Media South Africa

SABC News to scrap non-English languages?

In terms of its own mandate and charter, and its core values - all readily readable on its own website - the SABC makes it clear that it will provide services in all 11 official languages.

And what service in one's own language is more important than the news? Let's face it, it's an irritation when you cannot understand what an actor is saying in his or her latest film as it's being broadcast in your non-mother tongue, but when it comes to news, you need to know what is going on. Alas, it seems only those who speak English will be catered for as of later this week, because according to a media report, SABC News plans to scrap bulletins in Afrikaans, vernacular languages.

Next, Chris Brewer asks: How much is an idea worth? and uses as an example a subject close to our wallets... What happened when news was announced in the US that the fuel price was to rise and Charlie Piccirillo had an idea...

From the US, we have an article on the eight criteria that distinguish B2B markets from B2C markets and, speaking of travel, our own Leigh Andrews went to Durban and came back with a scoop. So... [Loeries 2015] Extra! Extra, read all about how the Loeries are rejuvenating Durban.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
SABC News to scrap bulletins in Afrikaans, vernacular languages?
NEWSWATCH: SABC News is reported to be doing away with bulletins in Afrikaans and other vernacular languages, reports Thinus Ferreira, in Channel24... read more>>

How much is an idea worth?

Chris Brewer

Charlie Piccirillo is reputed to have been sitting around his Madison Avenue office one day in New York, when the announcement came through that petrol prices were being significantly increased...

Read more >>



The eight criteria that distinguish B2B markets from B2C markets

Priority Metrics Group, via Ashlan Bonnell

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

Read more >>



[Loeries 2015] Extra extra, read all about how the Loeries are rejuvenating Durban

Leigh Andrews

A Bizcommunity journalist was embedded with the Loeries' team to get a sense of what Durban can expect from the Loeries this August, and what the Loeries hopes to get out of Durban...

Read more >>





Marketing
Publicity stunts for marketing

James White

There's an old saying that suggests there's no such thing as bad publicity for companies. While there's a grain of truth in the adage, it's always preferable to get good publicity... read more>>
Facebook marketers get two new resources
Facebook has launched two new resources for its marketers, which now number two million. One is 'Blueprint', for clients and agencies and the other, 'Learn How', is for small businesses... read more>>
Why marketing doesn't enjoy a key position at the boardroom table

Bridget von Holdt

In a recent global study of over 1,200 large companies, 80% of CEOs did not trust their marketers, but 90% of them trusted and valued the opinion and work of their CFOs and CIOs... read more>>
[The Human Truth behind the Trend] Part 2: A deeper look into what an insight is - the brand truth

Mogorosi Mashilo

[The Human Truth behind the Trend] Part 1: The importance of consumer insights

Mogorosi Mashilo

BSK Marketing and UMS host Stokvel Academy workshop in Soweto

Issued by BSK Marketing

Advertising
[Orchids & Onions] Being a pain is one way to stand out

Brendan Seery

Radio has always been a difficult medium through which to convey an advertising or marketing message... read more>>
Aligning creativity and business

Danette Breitenbach

Advertising and media agencies cannot afford to be static in the rapidly changing environment in which we live and work... read more>>
DJ Sbu and the fake Forbes cover
What Judge Dredd taught me about advertising

Francois Boshoff, Issued by Grey

Owen Kessel Leo Burnett appointed lead agency for Dimension Data

Issued by Owen Kessel Leo Burnett

Record year for Havas Group globally and locally

Issued by Havas Worldwide

Programmatic trading for publishers - How to make the best out of programmatic?

Issued by DQ&A Media Group

Branding
Let us encourage brand activism

Gordon Cook

How decent, healthy and authentic are our brands? Are we sufficiently activistic about those which are dishonest or even harmful?... read more>>
[NewsMaker] Kim Kullmann

Louise Marsland

Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management... read more>>
Smart data at the heart of pro-social brands

Leslie Pascaud

'Big data' and 'social good' may be the yin and yang of tomorrow's most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing... read more>>
Does employer branding fall under HR, marketing, or both?

Leigh Andrews

To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March... read more>>
Top Gear - Lessons from the Stig

Andrew Ross, Issued by Havas Worldwide

Cars on the ramparts of the tech revolution

Doug de Villiers & Daniel Binns, Issued by Interbrand Sampson De Villiers

How dealerships can drive the brand experience

Doug de Villiers & Scott Jeffrey, Issued by Interbrand Sampson De Villiers

Cinema
Cape Flats thriller Four Corners is big winner at 2015 SAFTAs

Issued by Giant Films

CRM
High performance customer experience management
The ultimate result of today's many business challenges is that it is more important now than ever that companies know their customers better... read more>>
HiHelen website lauds the good
HiHelen is a website for South Africans who believe in giving credit where it's due by sharing their experiences of outstanding service... read more>>
CSI
Women learn the importance of not surrendering themselves to easiness

Issued by Universal Church of the Kingdom of God

Women learn to live on purpose, not by chance or luck, to achieve success

Issued by Universal Church of the Kingdom of God

Kaelo does #RAK

Issued by Kaelo Engage

Design
How to create a logo for your business

Sophie Baker

Your budding business will need a logo if you want to become visible to potential clients, but because logos are such a crucial aspect of your business, there are a lot of things to consider... read more>>
Digital
Sanef challenges Film and Publications Board on prior classification of all digital content
The SA National Editors' Forum (Sanef) notes that the Film and Publications Board (FPB), has produced a draft code on regulating digital content for discussion and comments by the public... read more>>
[TrendTalk] 2015 is defined by disruption

Louise Marsland

World-changing ideas and technologies are defining 2015 as a momentous year - from the beginnings of real Artificial Intelligence emerging out of the Big Data revolution... read more>>
Telmar clients get free digital media-planning tool
R.O.I. Media continues commitment to digital with rebranding

Issued by R.O.I. Media

Hellocomputer turns 10

Issued by Hellocomputer

NATIVE VML creatives shine

Issued by NATIVE VML

Nine signs that you need a new digital communications partner

Sheryl-Lynn Collins, Issued by Striata SA

Business Positioning Systems releases Gauge - reporting for Google My Business/Places

Issued by Business Positioning Systems

The future of travel is now

Issued by Fogg

Open house for The SpaceStation and Property24

Issued by The SpaceStation

Is our online shopping on the ball?

Kim Gentle, Issued by Grey

Moving Tactics provides unique digital technology for Mercedes Benz Fashion Week

Issued by Moving Tactics

Education & Training
Free webinars on relational intelligence vital to attract and retain clients
GfK South Africa is presenting a series of free interactive online webinars on building brand loyalty in an experience economy... read more>>
Kind bosses are better managers

Issued by UCT Graduate School of Business

Top three qualities of a good manager

Issued by UCT Graduate School of Business

Zinto is tackling youth unemployment

Issued by Zinto Activation Group

CoreXalance launches CORE EQ101

Issued by CoreXalance

Events & Conferencing
The Annual Frontier & Emerging Markets Forum

Issued by Frontier Advisory

95% reached at Cape Town Technical Production Services sector learnership

Issued by Gearhouse SA

Ladies and lasses can bond over great entertainment at Rand Show 2015

Issued by The Rand Show

Wallets-full of value in your Rand Show 2015 ticket

Issued by The Rand Show

Ticketpro partners with Thebe Reed Venue Management to secure sponsorship of The Dome

Issued by Thebe Reed Exhibitions

Magazines
Magazine will not sue DJ Sbu over fake over
Sibusiso Leope, aka DJ Sbu, got off lightly when Forbes Africa decided against taking legal steps against him for the "unauthorised" use of its trademark, brand and logo on social media... read more>>
It's here!

Issued by Student Brands

Media
Finalists in 2015 Discovery Health Journalism Awards
The finalists for the 2015 Discovery Health Journalism Awards have been announced, following the review by the independent judging panel... read more>>
2014's mad media mix

Charlie Wannell

Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace... read more>>
Mobile
Gojimo goes global, first UK, then US, now SA
George Burgess, titled one of Britain's six most exciting young entrepreneurs by Forbes and called "one to watch on London's tech startup scene" by the London Evening Standard, is launching a revolutionary education app in South Africa on 2 April... read more>>
The top five on-the-go admin apps

Nafisa Akabor

Working in a corporate environment means being productive on-the-go. Whether a meeting, brainstorm, or ticking off tasks from a to-do list, you'd do well to make use of productivity tools available for your device... read more>>
'Back of the card' puts mobile security front of mind

Leigh Andrews

Fears of 'card not present' fraud (hello, online and mobile shopping) may soon be a thing of the past, thanks to Gemalto's dynamic CVV code display... read more>>
Enterprise mobile apps need to be as simple, functional and beautiful as consumer apps
Including mobile in integrated campaigns
Newspapers
Independent Media announces launch of new vernacular publication in the Eastern Cape

Issued by Independent Newspapers KZN

Online Media
How Spree won big at the Bookmarks - two years running

Leigh Andrews

It's not often that an e-tailer wins big at the Bookmark Awards, traditionally seen as the domain of digital publishers. But after a year of phenomenal growth, Spree.co.za did just that... read more>>
Bluegrass Digital to deliver innovative new website platform for Fives Futbol

Issued by Bluegrass Digital

Kagiso Digital plays in the news space

Issued by Kagiso Media

OOH
Continental Outdoor celebrates past and present creativity with the Loeries

Issued by Continental Outdoor

PR & Communications
More submissions, more quality entries for PRISM Awards 2015

Issued by PRISM Awards

Structuring a future-ready communication function

Issued by icandi CQ

Printing
Breaking news... The GAPP Print Expo has arrived!

Issued by Sentient Publishing

Radio
2015 MTN Radio Awards finalists announced
It's official; the finalists for the 2015 MTN Radio Awards have been selected. It took the adjudication panel approximately 2,500 hours of listening to submissions to complete the process... read more>>
Algoa FM team nominated for seven MTN Radio Awards

Issued by Algoa FM

Research
How to measure customer experience

Issued by Interact RDT

Retail
[TrendTalk] Would your consumers eat bugs?

Louise Marsland

Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to alsi know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs... read more>>
How to capture the omni-channel consumer

Issued by ITWeb

Social Media
To be successful in social media, brands must look from the customers' perspective

Gordon Geldenhuys

Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they interact with every day. read more>>
When last did you bully someone?

Martin Slabbert-Capper

Justine Sacco. Does that name ring a bell? Nope, didn't think so.... read more>>
[Behind the Selfie] with... Amanda Sevasti

Leigh Andrews

This week, we find out what's really going on behind the selfie with Amanda Sevasti, head of social media at Native VML... read more>>
SA's first social media lawyer on sex tapes, penis transplants and Pistorius

André-Pierre du Plessis

#SafeAtHome

Issued by Joe Public

Publicis Machine launches Newsdesk

Issued by Publicis Machine

Digital expertise shared

Issued by Hg80

TV
Clover Little Big Cook Off wins Best Game Show at SAFTAs 2015

Issued by Clover

International
Clarkson slips a gear
NEWSWATCH: The BBC has fired Jeremy Clarkson from top-rated petrol-head show, Top Gear, reports The Daily Beast ... read more>>
Cannes juries ready to roar
CANNES, FRANCE: Cannes Lions has named the judges for 2015 and these are its most diverse juries ever: more women, more areas of expertise and more countries represented, with 309 senior industry professionals from 44 countries... read more>>
Highlights from Festival of Media Asia Pacific 2015
SINGAPORE: From the second day of the Festival of Media Asia Pacific 2015 at the Capella Singapore, some valuable insights on how to build consumer trust, use the right mobile strategy and find the right talent were shared by top speakers. read more>>
Google names finance chief to replace Pichette
SAN FRANCISCO, US: Google on Tuesday named as its new chief financial officer Ruth Porat, who will move from a similar position at the investment banking giant Morgan Stanley... read more>>
The Best of Global Digital Marketing Awards for March 2015
European digital marketing research firm Best Marketing International monitors almost 300 digital award competitions worldwide...(videos) read more>>
007 takes up judging at Young Lions Health Award
[Three ways to transform business data into BI] Part 3: Business intelligence meets mobility

Chirag Shivalker

[Three ways to transform business data into BI] Part 2: Self-sufficient BI reporting without relying on IT

Chirag Shivalker

[Three ways to transform business data into BI] Part 1: Opt for better, not bigger, dashboards

Chirag Shivalker

Ronald Ng 2015 Digital Jury President at 2015 LIA
More International
Africa
Algerian authorities step up harassment of print media
ALGIERS, ALGERIA: Last week saw another attempt by the president's office to intimidate the opposition media... read more>>
Misconceptions about marketing "in Africa"

Al Mackay

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"... read more>>
More Africa
Government news
New automotive centre set to transform economy
PRETORIA: The new Automotive Incubation Centre at Nissan, launched on Wednesday, 25 March, is expected to radically transform the economy... read more>>
NMMU to research faster, cheaper alternative to ADSL broadband
Nelson Mandela Metropolitan University (NMMU) will conduct pioneering research around optical fibre data transport for the Square Kilometre Array (SKA) radio telescope... read more>>
SABC: Axing of board members is 'unlawful'
NEWSWATCH: BD Live reports that one of the SABC directors axed this week says the action is 'unlawful, motivated by malice and constitutes a purge'... read more>>
SKA African partner countries meet in Pretoria
Ministers from African member countries of the Square Kilometre Array (SKA) mega project met in Pretoria on Wednesday to discuss future cooperation in radio astronomy... read more>>
DoC explains set box project process
The Department of Communications (DoC) says certain aspects of the Broadcasting Digital Migration process require detailed review... read more>>
Home Affairs staff unhappy with six-day work week
NEWSWATCH: The Department of Home Affairs says it is unperturbed by a possible employee strike. Its staff are unhappy because, as of this week, they will be required to work on Saturdays... read more>>
Reserve Bank keeps repo rate unchanged
Secondary School Intervention Programme kicks off
Don't be afraid - engage with government

Denene Erasmus

Audit call 'triggered' removal of Eskom execs
Zuma: The need for black industrialists not racist
Ramaphosa to meet stakeholders over Eskom crisis
More Government news
Motoring news
Want to be a better driver? Of course you do...
More Motoring news
New accounts
  • Tribeca PR signs Saab Grintek Defence - more info
  • TEAMtalk Media to represent Barclays Premier League audio rights - more info

More accounts  Submit a New account
People on the move
  • Nic van den Bergh joins Clicks2Customers - more info
  • Digital authority appointed as new head of analytics and insights at MEC - more info
  • Effective Measure appoints new South African country manager - more info
  • Jam Media appoints Amber April as account executive - more info
  • Hero announces new staff appointments - more info

More people  Submit a Person
Jobs offered
Online Sales Executive - Cape Town
Bizcommunity is looking for a talented and motivated online direct sales executive, who has a solid sales track record. Read more >>


Head of Design - Digital - Pretoria
Award-winning agency, ETIKET, is looking for head of design - digital. Exceptional leader and designer, highly skilled in combining your visual design talent and creative designs, conceptualise exceptional designs. Read more >>


Account Executive - Johannesburg
Account executive opportunity with excellent career prospects to join a growing agency. Read more >>

Freelance Senior Account Manager - Johannesburg
Freelance senior account manager required in small, vibrant TTL agency for four to five months - no corporate climbers, prima donnas or delegating divas need apply. Read more >>

Mid-Senior Developer - Cape Town
Refresh is looking for a full-time mid-senior web developer whose main responsibility would be programming PHP and XHTML with open-source content management systems. Read more >>

User Interface Designer - Bedfordview
We are looking for a talented individual who is able to create UI design work of a high standard. Read more >>

Online Marketing Manager - Johannesburg
A rapidly growing publishing house is looking for a young and enthusiastic marketer. You must have previous online marketing experience, seminar planning and be familiar with web marketing best practices. Read more >>

Television Production Manager - Johannesburg
A highly experienced television production manager required to manage the production of 4 x 24 minute episodes/week, for TOMZ season 7 (SABC 1). No less than five years' experience. Read more >>

Production Coordinator - Johannesburg
Passionate, experienced production coordinator required for South Africa's most watched reality show, '1s and 2s' on SABC 1. An eight camera multi-cam production with a professional team! Read more >>

Videographer - Pretoria
A videographer is responsible for capturing and recording videos for the marketing and branding strategy of CTU. Read more >>

Senior Digital Account Manager - Cape Town
Senior digital account manager needed for Dreamsmiths Marketing, a rapidly growing digital marketing company based in Cape Town with a wide variety of SME clients and some listed companies. Read more >>

Online Publishing Assistant - Cape Town
Position available at respected online publisher primarily in customer support, but also requiring excellent proofreading and sub-editing skills. Read more >>

Mid/Senior Digital Designer - Johannesburg
Firewater is a dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>

Senior PR Account Manager - Cape Town
Senior PR account manger needed in Cape Town to join one of the fastest growing agencies in the country. Read more >>

Account Executive - Exhibition Industry - Cape Town
Scan Display's Cape Town office has an opportunity for a young go-getter with high energy levels to sell and manage exhibition stand and display projects. Read more >>

Freelance Graphic Designer - Johannesburg
Busy integrated brand communications company seeks a highly creative and very versatile freelance graphic designer to fill in for our awesome mom-to-be in studio for four months. Read more >>

Sales Executives - Johannesburg
Experienced sales executives required. Earn a basic salary and commission. Monthly and yearly incentives. Hard work equals huge returns. Read more >>

WordPress Web Developer - Johannesburg
Are you interested in the world of Google and digital marketing? Do you have web development and design experience? WSI is looking for an ambitious WordPress website developer. Read more >>



New events to diarise
CoreXalance launches CoreEQ101 - 15 Apr 2015, Randburg, Johannesburg
Investing in the growth of your people is essential for the continued growth of your company. Read more >>


Social media basics and Twitter workshop
Roseberry Digital - 7 Apr 2015, Cape Town | 14 Apr 2015, Cape Town | 23 Apr 2015, Cape Town | 30 Apr 2015, Cape Town

Facebook for business
Inyoni Marketing - 10 Apr 2015, Durban

Social media workshop
Quo Vadis Communications - 13 May 2015, Johannesburg

Executive Think Tank 2015
nlighten - 14 May 2015, Johannesburg

Mobile Business Seminar
Knowledge Integration Web (Pty) Ltd - 28 May 2015, Windhoek

Content Marketing 2020
African Influence Exchange - 4 Jun 2015, Johannesburg

2015 Africa CEO Roundtable and Conference on CSR
ThistlePraxis Consulting Limited - 18 Jun 2015 to 19 Jun 2015, Lagos

5th Telecom CEM, CRM and Loyalty Summit
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

Township Cinema
Cynthia Pics - 1 Nov 2015, Durban

Upcoming events
A Jozi book night with Khaya Dlanga
A Better World Network - 31 Mar 2015, Johannesburg

How to market your consulting practice
The Reputation Go-to Guy - 1 Apr 2015, Johannesburg

Rand Show
Rand Show - 3 Apr 2015 to 12 Apr 2015, Johannesburg

Turning your art into profit making business
Sidewalk Media - 4 Apr 2015 to 25 Apr 2015, Johannesburg

Quotes
Jim Rohn
"Learn how to be happy with what you have while you pursue all that you want."
Hamilton Holt
"Nothing worthwhile comes easily. Work, continuous work and hard work, is the only way to accomplish results that last."
Albert Einstein
"Strive not to be a success, but rather to be of value."
George Whitefield
"Press forward. Do not stop, do not linger in your journey, but strive for the mark set before you."
Margaret Mead
"I learned the value of hard work by working hard."

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synch.cc
synch.cc offers IT consulting in Cape Town. We do managed IT infrastructure, IT support, system consulting & development in South Africa, Europe and the US, providing outsourcing solutions & distributed hosting.

Northlink College
Northlink College is a nationally registered Further Education & Training Institution.

Thumbtribe
We have crafted digital lifestyle solutions for all connected devices since 2003. Our bespoke solutions are tailored to meet the individual needs of our clients because we know that no two clients are the same and a digital strategy that works for one probably won't work for another.

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