Facebook marketers get two new resources

Blueprint

The number one request from agencies, partners and clients alike is additional training resources. Blueprint trains marketers on both foundational practices such as campaign optimisation and more expert-level strategies, such as how to leverage video effectively on Facebook to meet business objectives. It combines eLearning, in-person training and certification experiences; Blueprint eLearning will serve as the foundation of the full training programme and is the first to launch, with over 35 online courses.

Learn How

Learn How is an online learning centre that introduces new marketers and small businesses to Facebook Pages and Ads. Using videos, images and step-by-step instructions, it offers marketers answers to frequently asked questions, such as how to create a Page or how to create a custom audience. The Learn How content Library is set up so marketers can work through content like an online course or as a reference for one-off questions.

Additionally, the Facebook for Business website has been updated with new content that shows businesses how to use Facebook to drive business goals, continuing to be a resource hub for businesses that are using Facebook for marketing.

Facebook is committed to helping businesses of all sizes succeed and that means providing outstanding education, service and support. It is continuing to develop more resources along these lines and will share more about its work in the months ahead.