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#SafeAtHome

Our creatives were inspired by a story they saw online and as a result were compelled to create the above campaign for POWA for International Women's Day.

Issued by Joe Public

26 Mar 2015

http://www.iol.co.za/the-star/the-home-is-dangerous-for-women-1.1670359#.VPXGO8a-3dk

The premise is basically that a woman in South Africa is more likely to be killed by her intimate partner than by a stranger. Three women are killed daily by their intimate partners. Alarming statistics. We want to drive awareness of these stats as well as increase awareness of POWA and what they do.

We have shared the attached images across social media over the weekend of International Women's Day with the hashtag #SafeAtHome #POWA with the message:

South African women are more likely to be killed by their intimate partner than by a stranger. We are dedicated to improving the lives of abused women offering them support, shelter, counselling and legal advice. To seek assistance, call 011 642 4345/6 and help make homes safe again. #SafeAtHome