Invited to SXSW to talk about South Africa's first trial by social media, Memeburn had the opportunity to sit down with Emma Sadleir at one of Austin's most opulent hotels, the Driskill.
Sadleir shot to fame as host on DStv's Oscar Pistorius channel, fielding Twitter questions about the country's first televised trial. Viewers could send questions using the #AskEmma hashtag, which would often trend while her nightly show was airing. Used to watching Ally McBeal and Law & Order, viewers tried to understand why a jury was missing and why lawyers didn't interrupt each other shouting "objection your honour"...
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