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Marketing & Media South Africa

What more can Unisa say...? No degree for Tshabalala

She's going down fighting... Ellen Tshabalala, found to have lied to parliament, maintains she has qualifications from Unisa. It says she doesn't... Unisa adamant: It did not award any degree to SABC's Tshabalala.

And if your name is Steve, FNB has been ordered to un-Steve, and Icasa is somewhat adrift, apparently.

Leigh Andrews reports on how Cerebra CEO Craig Rodney, turned the optimal Instagram handle of @SouthAfrica into one of the best-marketed local Instagram accounts... and our [21 Icons - Season 2] this week is Miriam Tlali.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
Using Instagram to pinpoint the magic of South Africa

Leigh Andrews

By doing some quick-thinking, Cerebra CEO Craig Rodney, turned the optimal Instagram handle of @SouthAfrica into one of the best-marketed local Instagram accounts...

Read more >>



Eight things to consider when plotting your 2015 digital marketing strategy

David Alves

As consumers feel the Christmas pinch, so marketers begin their planning for 2015...

Read more >>



The 10 reasons why strategy implementation fails

Sid Peimer

When it comes to strategic planning, the humorist Sam Levenson makes a keen observation: "Some people are so good at learning the tricks of the trade that they never get to learn the trade..."

Read more >>





Trends
2014 game changers

louise marsland

This has been a year of contrasts: a tough trading environment in South Africa coupled with mega-investment in the industry by the international agency networks in SA and Africa... read more>>
The definitive top 10 trends for 2015

Ben Wagner, Issued by NATIVE VML

Marketing
No need for publishers to panic about programmatic buying

Chanel MacKay

The hype about programmatic marketing has hit South Africa, creating great excitement among media buyers and as much anxiety among some publishers... read more>>
Advertising
Opera Mediaworks buys AdVine, expands Africa reach
South African premium mobile-advertising network, AdVine, has been acquired by Opera Mediaworks, enabling global and local advertisers to reach millions of consumers in Africa... read more>>
The battle for your heart

Will Green, Issued by Apurimac

AddSuite adds Mason Media

Issued by Olé! Media Group

Malo 8 named joint Best of SA Film Reel, as judged by Alistair King

Issued by Frieze Films

Slim of Egg Films directs action-packed ad for Nissan

Issued by Egg Films

Ireland/Davenport scoops the annual AdFocus 2014 Leaders of the Year award

Issued by Ireland/Davenport

Branding
People first: the role of employer brands in driving growth

Elsa Gouws

The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed... read more>>
Time is a valuable currency in the distraction economy

Kat Scholtz

In a world where distractions are in heavy supply and where marketing is in low demand, companies need to start thinking about consumers' time and attention as a form of currency... read more>>
Cinema
DIFF is ready for 2015 entries
The 2015 Durban International Film Festival (DIFF), being held from 16-26 July 2015, is open for entries of films completed in 2014 and 2015... read more>>
CRM
Feed your customers festive this season

Catherine Milward-Bridges

The build-up to the festive season takes meticulous preparation - depending on how particular you are. It also causes untold stress and is always over far too soon... read more>>
CSI
Algoa FM's Big Walk paints new picture for kids' cancer in EC

Issued by Algoa FM

Mortimer Harvey and Mark White Nissan heed call for help from Hot 91.9FM on behalf of Benoni SPCA

Issued by Mortimer Harvey

Women in Action launch New Beginning programme to help women change their lives

Issued by Universal Church of the Kingdom of God

Women in Action offers free counselling to help victims of abuse Break the Silence

Issued by Universal Church of the Kingdom of God

Design
New year, new news

Issued by Just Design

Digital
South Africa's first Doodle 4 Google winners
After receiving thousands of entries from schools across the country, Google South Africa announced the winner of its Doodle 4 Google competition... read more>>
SEO is always evolving - find out how

Graeme Stiles

Google no longer looks at single keywords in isolation and probably hasn't done for some time and this is where we see terms like topic modelling and semantic search appearing in our SEO vocabulary... read more>>
In commemoration of our founder's legacy: Join us in paying tribute

Issued by Nelson Mandela Foundation

The benefits of digitising your enterprise

Dayle Wheeler

Everlytic ranked third fastest growing technology company on the Deloitte Technology Africa Fast 50 2014

Issued by Everlytic

Official branding partner at Digital Day

Issued by Right Stuff

When paths diverge

Jason Xenopoulos, Issued by NATIVE VML

Media lawyer Emma Sadleir talks sex, ethics and social media at Heavy Chef: Save the date

Issued by World Wide Creative

Free Wi-Fi for everyone? Habari Media exclusively appointed to sell Free-Fi

Issued by Habari Media

Education & Training
Missed out on Black Friday - catch up with PR discounts on Green Monday
Open Window highlights 2014

Issued by Open Window Institute

Events & Conferencing
Symphony of tech voices singing the same tune at third U-Start Africa conference

Leigh Andrews

Cutting through governmental red tape, improving Wi-Fi access and what it takes for start-ups to succeed were all hot topics at this year's U-Start Africa conference... read more>>
Top South African wine auction adopts latest event technology

Issued by The RSVP Agency

Visit the MaliBUS at Plett Rage

Issued by NATIVE VML

Magazines
It's love at first sight with Wedding Inspirations' gorgeous summer edition

Issued by The Wedding Group

Media
Icasa adrift, FNB un-Steved
NEWSWATCH: Icasa is leaderless and clueless claims an outgoing councillor, reports Mail & Guardian, and FNB has to can its 'Steve' campaign, reports TechCentral. read more>>
Trish Taylor appointed CEO of Urban Brew Studios

Issued by Kagiso Media

Mobile
[DMX 2014] App-ification: finding lasting success in mobile

Leigh Andrews

If you're still asking 'Does my business need to be mobile', Steve Gardner of DigitLab suggests changing your thinking to 'How does my business find success with mobile', stat... read more>>
[DMX 2014] Is that really a responsive mobile newsletter design?

Leigh Andrews

It's fair and well sending out email newsletters, but are they just frustrating your consumers who choose to open them on mobile? Andrew Glenister of GraphicMail gave examples of how to optimise them at DMX 2014... read more>>
Newspapers
Depth of Africa coverage improves

Anton Harber

Coverage of the rest of Africa in our media provides an interesting gauge of our relationship with the continent since our borders opened up 20 years ago... read more>>
Soaking up the Son on Sundays

Issued by Son

Great Gatsbies with Son and Son op Sondag

Issued by Son

Online Media
[DMX 2014] Video marketing all the way... almost

Leigh Andrews

With shorter attention spans, you need to find new ways to keep fickle readers' attention on your website. Andreas Hauke, owner of Hauke Digital, explains how video can help you do so... read more>>
Mindshare digital POV: Amazon online video service

Issued by Mindshare South Africa

Mindshare digital POV: Yahoo and Firefox

Issued by Mindshare South Africa

South Africans choose their favourite online celebs

Issued by 24.com

OOH
Primedia Outdoor helps spread the word

Issued by Primedia Outdoor

Alliance Media partners with Vodacom in Tanzania

Issued by Alliance Media

PR & Communications
[21 Icons - Season 2] Miriam Tlali
21 ICONS South Africa featured the nineteenth icon of its second season: Miriam Tlali, the first black woman in South Africa to publish a novel, Muriel at Metropolitan... read more>>
[NewsMaker] Daniel Munslow

Louise Marsland

The Africa Region of the International Association of Business Communicators (IABC) appointed Talk2Us director Daniel Munslow as its next regional chair for the 2014-2016 term... read more>>
Using video to communicate to employees

Issued by Global Access

Havas Worldwide Johannesburg launches PR division

Issued by Havas Worldwide

Production
One Rand Man wins five Golds and a Silver at The Midas Awards

Issued by Arcade Content

Wim Steytler and Okmalumkoolkat collaborate on dramatic new video

Issued by Picture Tree

Africa - more than a photo opportunity

Margi Sheard, Issued by Greatstock

Spitfire Films proves why you always need at least one friend and wins a Silver PromaxBDA

Issued by Spitfire Films

Balantines, impressions

Issued by Ola! Films

Publishing
[DMX 2014] Making print digital, while staying print

Leigh Andrews

There's been an obvious evolution from traditional marketing, but if iBeacon technology, geo-location marketing and augmented reality sounds like Greek to you, Johan Walters of Digital Narrative says it's time to embrace the new marketing mix to benefit your business... read more>>
Radio
OFM - The sound of your summer

Issued by OFM Radio

Recruitment
Careers24 and iFacts form new partnership

Issued by Careers24

Recruitgroup launches in PE

Issued by Recruitgroup

Research
Africa leads the world into the future of market research

John-William Awbrey, Issued by Millward Brown

Why marketing to consumers, not the masses, is the key to brand success in Africa

Issued by Nielsen

Key success factors for implementing marketing analytics in 2015

Issued by E-Intelligence

The power of partnership analytics

Issued by E-Intelligence

Sales
With holidays looming, get your sales pipeline ready for the new year

Louise Robinson

The calendar had barely ticked over to October when the signs began appearing everywhere: Christmas was around the corner - and it seems to strike earlier every year... read more>>
Social Media
Five ways to get the most from social media

Gordon Geldenhuys

Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place... read more>>
Spreading the beef with a new Twitter turf twar

Leigh Andrews

Bovril and Marmite are two of the best-known dark brown spreads. Some sneer at the saltiness, others love to spread it on their toast and gulp down as more-ish hot drinks. Now things have entered the social media space, with #BattleOfTheSpreads taking off on Twitter... read more>>
SA's first social analytics conference to be held in JHB

Issued by African Influence Exchange

Sponsorship
Octagon's Simon Wardle added to SportBusiness International's Innovator of the Year list

Issued by Octagon South Africa

Klipdrift's golden giveaway at Nedbank Golf Challenge 2014

Issued by Openfield

International
Steve Jobs gives posthumous testimony in Apple trial
NEW YORK CITY, US: Three years after the tech world mourned his passing, Apple mastermind Steve Jobs was back from the dead on Friday giving posthumous testimony in a video at a US antitrust trial... read more>>
UK most awarded country at 2014 Eurobest Festival of Creativity
HELSINKI, FINLAND: Eurobest, Europe's leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated, Mobile and Branded Content & Entertainment advertising, has announced the 2014 winners... read more>>
All the Midas Awards 2014 winners
NEW YORK CITY, US: The Midas Awards World's Best Financial Advertising has announced the winners for the 2014 competition... read more>>
Jury presidents selected for 2015 Dubai Lynx
DUBAI, UAE: The jury presidents for the 2015 Dubai Lynx International Festival of Creativity have been announced... read more>>
Hackers threaten Sony staff in new email
Google slashes Google Drive storage prices offering new age data storage tools

Ritesh Sanghani

7-Day Brief competition back at Dubai Lynx
No kick in the Shin... Samsung's mobile chief keeps his job
NAB Show press registration opens
More International
Government
Unisa adamant: It did not award any degree to SABC's Tshabalala
The University of South Africa (Unisa) released a statement on Friday, 5 December 2014, confirming SABC chair Ellen Tshabalala did not earn a degree from the institution... read more>>
Tshabalala: Committee is being 'unfair'
NEWSWATCH: SABC chair Ellen Tshabalala says she's not been treated fairly, reports Times Live. She could approach the court regarding the call to have her suspended, and the DA has laid a charge of perjury against her, reports BD Live... read more>>
A key(point) ruling
NEWSWATCH: The Minister of Police has been ordered to hand over the list of national key points to R2K and other parties, reports Mail & Guardian... read more>>
Power system to remain tight: Eskom
The power system is expected to remain very tight over the next few days, with Eskom doing all it can to avoid load shedding... read more>>
Varsity may rethink
South Africans urged to take annual leave
Tshabalala says Unisa records doctored
SARS's chief operations officer resigns
The 13% liar
More Government news
Motoring
Price-beating diesel boosts iX35 clan

Henrie Geyser: motoring editor

Hyundai has extended its popular iX35 SUV range with the addition of a more affordable 1.7 diesel model which costs R50,000 less than the current least expensive 2.0 diesel on offer... read more>>
More Motoring news
New accounts
  • Fivestar PR has been appointed to launch Bocca - more info
  • Liberty picks NATIVE VML as social media agency - more info
  • Gorilla chosen as Bata Industrial Australasia's digital agency - more info

More accounts  Submit a New account
People on the move
  • Steven Taylor joins Hashtag Radio

More people  Submit a Person
Jobs offered
Creative Digital Designer - Johannesburg
So InteractiveWe are looking for a talented and experienced digital designer to apply for this great opportunity as a creative at So Interactive digital agency. Read more >>


Senior Digital Strategist - Cape Town
Ad TalentAn award-winning digital agency, requires the skills of a senior strategist who will assist in moving their business forward. You must be skilled in marketing and brand strategy. Read more >>


Digital Client Service Director - Cape Town
NXT\NXT\Digital Innovation Labs situated in Western Cape has an opportunity for a young driven individual to join our award-winning team of digital experts as digital client service director. Read more >>


Graphic Designer - Durban
GorillaGorilla is looking for a young, talented, ambitious designer. Be warned: we're gonna throw you in the deep end. If you're up for the challenge, get in touch. Read more >>

Estimator - Cape Town
Estimator in Printing, Packaging and Corrugated Industry Read more >>

Web Content Coder - Cape Town
University of Cape Town currently seeks to appoint a suitably qualified and experienced Web Content Coder (one-year contract) (Ref. I-3162). Applications close: 10 December 2014 Read more >>

Mid to Senior TTL Copywriter - Johannesburg
Exciting position for mid to senior ABTL Copywriter with min six years experience. International ad. agency R40,000 ctc. Push you career into overdrive ! Read more >>

Mid Weight Copywriter - Cellular - Johannesburg
Top mid weight writer for fast moving cellular brand at leading ad agency. Lots of work - lots of excitement and a salary of R30K to R35K p.m. ctc. Read more >>

Mid-Senior Art Director - Johannesburg
Art director - contemporary style, very conceptual "hands on" for well established strategically driven full service agency. Mid to senior - min six years full service experience. Salary (to start) R35,000. Read more >>

Graphic Designer - Pretoria
We are urgently looking for a passionate and inspired graphic designer with a good design eye to join our creative team! Read more >>

Cold Caller - Johannesburg
Scan Display's Johannesburg office is looking for a top calibre candidate to generate leads for the sales team. Half-day position. Excellent command of English and telephone manner essential. Read more >>

Promotions Coordinator - Pretoria
Urgently looking for a promoter coordinator to start ASAP - we have a campaign starting the beginning of December 2014; ideally we would like you to start working on this activation. Read more >>

Social Media and Community Manager - Cape Town
Creative digital and PR agency in need of strategic copywriter for social media and community management. Needs to have agency experience and a passion for digital communication. Read more >>

Retail Display - Regional Manager - Johannesburg
Scan Retail is looking for someone with extensive project management and sales experience to manage its retail infrastructure/display division in Johannesburg. Read more >>

Mid - Senior C#.Net Web Developer - Johannesburg
Firewater Interactive is looking for a mid to senior web developer with three+ tears proven experience in web development and a passion for web. Read more >>

Mid/Senior Digital Designer - Johannesburg
Firewater are a dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>

Webmaster/Content Editor/Social Media Manager - Johannesburg
Firewater is looking for the greatest thing since the meme. We need a chess opponent for our developers who loves the world of social media and SEO, content and controversy. Read more >>

SEO Wiz - Cape Town
Are you a web developer or junior SEO, passionate about becoming a full-blown SEO ninja? This techie position could be the best job you've ever had. Read more >>

Regional Sales Representative - Johannesburg
Our dynamic company seeks to employ a confident, enthusiastic and highly self-motivated sales consultant to enhance our sales potential in Gauteng. Read more >>

Senior Sales Consultant - Cape Town
Looking for a hard working, self-motivated senior sales person in Cape Town who understands the print industry. Read more >>

Digital Account Executive - Johannesburg
Artifact Advertising is looking for a digital AE to join our ever growing team. Candidate must have a great attitude and a passion for all things digital. Read more >>



New events to diarise
Smart Social Media Analytics - 11 Feb 2015 to 12 Feb 2015 Woodmead, Johannesburg
The Social Media Analytics Summit is the first ever two-day business leadership exchange with a complete focus on social media analytics. Read more >>

DStv Kids Xtravaganza this festive season
12 Dec 2014 to 15 Dec 2014 Johannesburg

Digify - Digital Boot Camp
Livity Africa - 19 Jan 2015 to 31 Mar 2015 Johannesburg

Red & Yellow digital marketing course
Red and Yellow School - 26 Jan 2015 to 7 Dec 2015 Countrywide

Social media for sales people
Niche Training - 29 Jan 2015 to 11 Sep 2015 Cape Town,Johannesburg

#hruCapeTown
African Heart Celtic Soul - 13 Feb 2015 Cape Town

Social media marketing for business
Blue Magnet Digital Academy - 27 Feb 2015 Johannesburg

Red & Yellow InDesign course
Red and Yellow School - 2 Mar 2015 to 30 Mar 2015 Cape Town

Customer Experience 2.0
The Focus Group - 10 Mar 2015 to 11 Mar 2015 Sandton

PAs and Admin Professionals Summit - 2015
ABN Global Events - 27 Apr 2015 to 30 Apr 2015 Pretoria

Upcoming events
Rock Your Life Summit
9 Dec 2014 Johannesburg

How to market your consulting practice
The Reputation Go-to Guy - 10 Dec 2014 Johannesburg

Emotive Branding and 23plusone
the Brand Station - 11 Dec 2014 Cape Town

Quotes
Winston S. Churchill
"Success is not final, failure is not fatal: it is the courage to continue that counts."
Harvey S. Firestone
"Thought, not money, is the real business capital."
Hosea Ballou
"No one has a greater asset for his business than a man's pride in his work."
Harvey S. Firestone
"Our company is built on people - those who work for us, and those we do business with."
Nelson Mandela
"A good head and a good heart are always a formidable combination."

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MULTIMEDIAAll | Galleries | Audio | Video | Images
Wim Steytler and Okmalumkoolkat collaborate on dramatic new video
21 ICONS - Miriam Tlali
Slim of Egg Films directs action-packed ad for Nissan
Malo 8 named joint Best of SA Film Reel, as judged by Alistair King
Cannes Lions VIP winners reel screening
Cinemark learning from the Lions breakfast

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@MrChrisArnell
RT @mashable: Former Apple exec sentenced to one year in prison for selling company secrets http://t.co/uuxCUL50x6 http://t.co/U13FPngdzt - Mon Dec 08
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Article: Do Paid App Install Ads Pay Off? http://t.co/KukKpgqHaX - Mon Dec 08
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Twenty-two years and quadrillions of text messages later, SMS is the king of electronic communications http://t.co/U5c4DePmGP - Mon Dec 08
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Download the guide to the basics of #SEO. Free download (sponsored by @actonsoftware) http://t.co/7fXXXoot8E - Mon Dec 08
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