Marketing technology | Bizcommunity

Marketing technology | Bizcommunity

News

The martech mirage: $160bn spent. But ROI is still elusive

Marketing

The martech mirage: $160bn spent. But ROI is still elusive

Musa Kalenga, Issued by Brave Group 9 hours

Artificial Intelligence

From SEO to GEO: How brands can stay visible in the age of AI search

Leanne Levine 10 Nov 2025

WPP and Google strengthen alliance with $400m AI-centric partnership

Advertising

WPP and Google strengthen alliance with $400m AI-centric partnership

15 Oct 2025

How Wonga transformed customer engagement and boosted customer acquisition with Braze

CRM, CX, UX

How Wonga transformed customer engagement and boosted customer acquisition with Braze

Issued by YOUKNOW Technologies 3 Oct 2025

Source: © 123rf A new CMO Council thought leadership programme with Zeta Global, engages senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organisational capacity and performance predictability

Marketing

How martech ready is your organisation?

11 Sep 2025

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Artificial Intelligence

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Issued by Association for Communication and Advertising 8 Sep 2025

WPP taps Cindy Rose, tech leader, as new CEO. Source: WPP.

Advertising

Cindy Rose to lead WPP

11 Jul 2025

Josh Line has been appointed as the CMO for Yahoo.

Marketing

Josh Line appointed as CMO of Yahoo

1 Apr 2025

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Marketing

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Issued by Lavello Marketing Solutions 26 Mar 2025

(Image supplied)

IAB Bookmarks Awards

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

Marketing

New Gen Conference 2025: Shaping future marketing strategies with technology

24 Feb 2025

Image source: jcomp from

Remuneration & Payroll

Ad Talent Salary Survey: Wage comparisons and employment trends

13 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025

Source: © 123rf Africa’s entertainment and media industry expected to outpace global growth in the next five years, driven by internet advertising and streaming services says PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report

Media

Africa’s entertainment and media industry: A positive story of resilience and expansion

28 Jan 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

Marketing

#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Dentsu SSA gains full Google Marketing Platform Sales Partner status

Marketing

Dentsu SSA gains full Google Marketing Platform Sales Partner status

Issued by Dentsu 27 Nov 2024

Marketing

Siemens' Keshin Govender's ‘glocal’ approach to build local resonance for a global brand

Danette Breitenbach 21 Oct 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Gareth Lessing, House of Brave's new ECD appointment: A statement of intent

Advertising

Gareth Lessing, House of Brave's new ECD appointment: A statement of intent

19 Aug 2024

Andile Mzobe is the founder of AJ Digital Agency. Source: Supplied.

Youth Month

#YouthMonth: Andile Mzobe - a rising star in the digital arena

Karabo Ledwaba 13 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

Marketing

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Francois Viviers is group head of marketing and communications. Source: Supplied.

Branding

Capitec Bank's journey to becoming one of the world's strongest banking brands

Karabo Ledwaba 4 Apr 2024

MO Agency attains elite HubSpot Partner status, a first for the African continent

CRM, CX, UX

MO Agency attains elite HubSpot Partner status, a first for the African continent

Issued by MO Agency 20 Mar 2024

Marketing

Incubeta appoints Jacques van Niekerk as new global CEO

4 Mar 2024

Reflecting on a year of remarkable milestones: Location Bank's 2023 journey

Digital

Reflecting on a year of remarkable milestones: Location Bank's 2023 journey

Issued by Location Bank 15 Feb 2024

Renard van Blerk to add to the JEC Rand Show team offering

Events & Conferencing

Renard van Blerk to add to the JEC Rand Show team offering

Issued by Rand Show 2 Feb 2024

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Digital

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Leilah Potter 2 Feb 2024

Retail is in the midst of the biggest technology paradigm shift

Technology

Retail is in the midst of the biggest technology paradigm shift

Peter Ludi 1 Feb 2024

All the Salesforce Customer Appreciation Awards 2024 winners

Sales

All the Salesforce Customer Appreciation Awards 2024 winners

1 Feb 2024

Image source: wirestock –

Remuneration & Payroll

Annual Ad Talent Salary Survey: Know your worth

25 Jan 2024

Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine

Marketing

#BizTrends2024: Musa Kalenga's five “techolutions” for 2024

Musa Kalenga 16 Jan 2024

Boost your retail business at Digital Retail Africa 2024

Exhibitions & Events

Boost your retail business at Digital Retail Africa 2024

15 Jan 2024

#BizTrends2024: Mike Saunders - The tension between technology and humanity

Digital

#BizTrends2024: Mike Saunders - The tension between technology and humanity

Danette Breitenbach 12 Jan 2024

Source: © 123rf Upstream CMO, Chrysa Karamanidi, and head of product & growth, Katerina Matthaiou, highlight the importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

Marketing

The importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

12 Dec 2023