Marketing and branding | Bizcommunity

Marketing and branding | Bizcommunity

News

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Marketing

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 21 Jul 2026

Pronutro is not misleading consumers, rules ARB. Source: Supplied.

Advertising

ProNutro can keep 'original' branding despite recipe change

Karabo Ledwaba 3 Jul 2026

Meet Carmen Lerm, the 'Weskus Guru' behind FusionDesign and West Coast Way

Tourism

Meet Carmen Lerm, the 'Weskus Guru' behind FusionDesign and West Coast Way

Issued by FusionDesign 25 May 2026

Marketing

The future of OTC marketing lies in the recommendation moment

Michael Gullan 18 May 2026

Cannes Lions

#CannesLions2026 | 2 exceptional SA creatives named to prestigious juries

24 Apr 2026

The Lead Creative | No more costume for Nando's, Investec's secret sauce

The Lead Creative

The Lead Creative | No more costume for Nando's, Investec's secret sauce

Danette Breitenbach 24 Mar 2026

Ziphindiwe Ngcobo is the department executive for marketing at Isuzu Motors South Africa. Source: Supplied.

Marketing

Marketing needs its human layer back

Ziphindiwe Ngcobo 12 Mar 2026

Advertising

ARB bursts consumer bubble in Sunlight complaint

Karabo Ledwaba 25 Feb 2026

FMCG

Starbucks fuels Beast Games

30 Dec 2025

In the final session of the 2025 Marketing Masterclass series, industry leaders unpacked why safe, predictable advertising is failing and how entertainment, bold thinking and real consumer insight are the new keys to relevance. (Image Supplied)

Marketing

Marketing masterclass: Why “boring” brands are losing attention

24 Nov 2025

Behind the Selfie

#BehindtheSelfie: Haydn Henning, brand manager at Lift

Karabo Ledwaba 19 Aug 2025

Nedbank's Khensani Nobanda was named the 2025 Marketing Achievement Awards' Marketer of the Year Award (Image supplied)

Marketing

2025 MAA's Marketer of the Year Award: Nedbank's Khensani Nobanda

30 May 2025

Upskilling Gen Z entrepreneurs through higher certificates

Higher Education

Upskilling Gen Z entrepreneurs through higher certificates

Issued by SACAP 28 May 2025

Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist

Marketing

EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

Danette Breitenbach 8 May 2025

Ocean Basket’s first burger? Head of food, Alet Kilchenmann, serves up menu innovation

Marketing

Ocean Basket’s first burger? Head of food, Alet Kilchenmann, serves up menu innovation

Danette Breitenbach 6 May 2025

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Marketing

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Issued by Lavello Marketing Solutions 26 Mar 2025

Source: © 123rf The Cannes Lions International Festival of Creativity has announced Apple as the 2025 Creative Marketer of the Year

Cannes Lions

#Cannes2025: Apple named 2025 Creative Marketer of the Year

24 Mar 2025

The Loeries Official Rankings 2024 have been released (Image supplied)

Loeries Creative Week

The Loeries Official Rankings 2024 released

27 Jan 2025

Advertising

#BehindtheCampaign: LegalWise balances legacy with future promise

4 Dec 2024

Gibs and the Cherie Blair Foundation for Women launch 'Road to Finance' for SA women entrepreneurs

Community

Gibs and the Cherie Blair Foundation for Women launch 'Road to Finance' for SA women entrepreneurs

Issued by Gordon Institute of Business Science 12 Nov 2024

Marketing

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand support

Issued by Rogerwilco 12 Nov 2024

Essential steps to building a successful franchise

Franchising

Essential steps to building a successful franchise

Karen Keylock 24 Oct 2024

Marketing

A Comic Con experience: Platforms change but the basic rules of marketing don’t!

Eve Pennington 23 Oct 2024

Marketing

Siemens' Keshin Govender's ‘glocal’ approach to build local resonance for a global brand

Danette Breitenbach 21 Oct 2024

Source: © Gallo Images Lanre Adisa, Founder/Chief Creative Officer of Noah’s Ark communications based in Lagos, Nigeria.

Loeries Creative Week

#Loeries: How Noah’s Ark turned Airtel into Nigeria’s most loved brand

Danette Breitenbach 11 Oct 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Sponsorship

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Brands & Branding's Ken Preston passes away

Branding

Brands & Branding's Ken Preston passes away

3 Sep 2024

Branding

Should brands take a stance on social and political issues?

Geetanjali Saluja and Nitika Garg 29 Aug 2024

Local artists apply branding to the Yellow Tuck Shop spaza store in Alexandra, north of Johannesburg (Image supplied)

Informal Retailing

Bold spaza shop murals part of Tiger Brands expansion drive into informal market

2 Aug 2024

Andile Mzobe is the founder of AJ Digital Agency. Source: Supplied.

Youth Month

#YouthMonth: Andile Mzobe - a rising star in the digital arena

Karabo Ledwaba 13 Jun 2024

Staring down challenges... and winning

IMC Conference

Staring down challenges... and winning

Issued by IMC Conference 11 Jun 2024

Marketing

Nurturing genuine collaboration in the creative industry

Mongezi Mtati 8 May 2024

Grindstone backs 40 SA startups with new programme

SMEs

Grindstone backs 40 SA startups with new programme

30 Apr 2024

The backlit fabric lightbox revolutionises displays

Exhibitions

The backlit fabric lightbox revolutionises displays

Issued by Scan Display 20 Mar 2024

Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI

Sponsorship

2024 Super Bowl delivers record-breaking ROI for sponsor brands

19 Feb 2024

Image supplied. Back for the 16th year, the Bookmarks 2024 Early Bird entries open 19 February and close at midnight on 1 March 2024

IAB Bookmarks Awards

IAB SA 2024 Bookmark Awards: The early bird gets ahead of the competition

19 Feb 2024

Image supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni.

Marketing

#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business

Judith Mugeni 5 Feb 2024

Source: © 123rf Businesses can follow three practical tips to improve their results, resource savings, and overall marketing strategy when incorporating AI

Digital

3 practical tips to improve AI integration into a marketing strategy

27 Dec 2023

Branding

Ocean Basket: Taking a family brand to the world, authentically

6 Nov 2023

De Lille invites comments on tourism Green Paper

Tourism

De Lille invites comments on tourism Green Paper

6 Sep 2023

#BehindtheIMC: Brian Mtongana, executive creative director at Woolworths

IMC Conference

#BehindtheIMC: Brian Mtongana, executive creative director at Woolworths

3 Aug 2023

Image supplied. Cathy Gathu has joined Ogilvy Africa as managing partner

Marketing

Cathy Gathu appointed Ogilvy Africa's managing partner

28 Jul 2023

Advertising

White Square Festival announces 2023 winners

6 Jun 2023

Image source: pitinan –

HR & Management

How to leverage AI to maximise your recruitment marketing strategy

Celeste Sirin 19 May 2023

WCape govt launches R5m Tourism Challenge Fund

Tourism

WCape govt launches R5m Tourism Challenge Fund

5 May 2023