News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Ads & Rates

Submit content

My Account

South Africa

Results for first-party+data

News

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand
Marketing & Media
Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Source:
Marketing & Media
Warc releases The Future of Measurement Report

19 Apr 2024

Why data-driven creative projects fail and 3 steps to ensure success
Marketing & Media
Why data-driven creative projects fail and 3 steps to ensure success

Johan Walters and Calvin van Rensburg, Issued by Incubeta 17 Apr 2024

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.
ICT
Era of first-party data dawns as the data cookie crumbles

Lindsey Schutters 17 Apr 2024

Francois Viviers is group head of marketing and communications. Source: Supplied.
Marketing & Media
Capitec Bank's journey to becoming one of the world's strongest banking brands

Karabo Ledwaba 4 Apr 2024

Zitcha partners with Leroy Merlin to launch retail media network in SA
Retail
Zitcha partners with Leroy Merlin to launch retail media network in SA

20 Mar 2024

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy
Marketing & Media
Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy

Issued by Tradeway 14 Feb 2024

Source: © Careers Publicis Groupe in Paris, France. Publicis is putting AI at its core to become the industry’s first intelligent system
Marketing & Media
Publicis Groupe's €300m investment plan for AI transformation

9 Feb 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa
Marketing & Media
Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

Image supplied.
Marketing & Media
Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.
Marketing & Media
#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

10 e-commerce trends to look out for in 2024
Retail
10 e-commerce trends to look out for in 2024

Issued by TDMC 15 Jan 2024

Nilesh Hansjee is a business analyst at Marketing Intelligence Hub. Source: Supplied.
Marketing & Media
#BizTrends2024: A peek into the marketing crystal ball

Nilesh Hansjee 11 Jan 2024

#BizTrends2024: 2024 shopper marketing – how can we win?
Retail
#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

#Trends: DMOs embrace AI and prioritise digital paid media in 2024
Tourism & Travel
#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution
Marketing & Media
Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Issued by Kantar 20 Nov 2023

A roadmap for marketing personalisation success
Marketing & Media
A roadmap for marketing personalisation success

Issued by Bluegrass Digital 16 Nov 2023

Source: © 123rf Ad platform integrations should be front of mind when choosing an e-commerce platform saysFrançois Jooste, +OneX
Marketing & Media
Exclusive: Why ad platform integrations should be front of mind when choosing an e-commerce platform

François Jooste 13 Oct 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released
Marketing & Media
IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Source:
Marketing & Media
8 strategies for brand success on Black Friday

Helga Ndawula and Cassidy Lassen 12 Sep 2023

Image supplied. Micha Suarez De Koning, CTIO at Sprout Performance Partners, gives three tips to boost your data-driven marketing efforts
Marketing & Media
3 Tips to boost your data-driven marketing efforts

28 Aug 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research
Marketing & Media
Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Source: © 123rf UJ's Dr Rukudzo Pamacheche gives three ways to elevate customer trust and confidence in a brand
Marketing & Media
3 ways to elevate customer trust and confidence in a brand on social media

Dr Rukudzo Pamacheche 23 Aug 2023

Why email should form a key part of your e-commerce marketing strategy
Marketing & Media
Why email should form a key part of your e-commerce marketing strategy

Issued by TDMC 22 Aug 2023

Tradeway Promotions enhances KZN capabilities with regional CEO, Noxie Ntsoane
Marketing & Media
Tradeway Promotions enhances KZN capabilities with regional CEO, Noxie Ntsoane

Issued by Tradeway 11 Aug 2023

Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients
Marketing & Media
Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients

Issued by Invibes Advertising 7 Aug 2023

Source: © 123rf Incubeta shares some insights into the South African retail industry and suggests how local brands can build resilience into their operations
Retail
How local brands can build resilience into their operations

1 Aug 2023

Source: © 123rf Munyaradzi Nyikavaranda, says with data maturity is set to become a key concern for many businesses going forward, steering away from ‘data for data’s sake’ is key
Marketing & Media
Exclusive: Driving data maturity: Beyond data for data's sake

Munyaradzi Nyikavaranda 28 Jun 2023

TLC Worldwide Africa launches Cosmos - The revolutionary consumer rewards and insights platform
Marketing & Media
TLC Worldwide Africa launches Cosmos - The revolutionary consumer rewards and insights platform

Issued by TLC Worldwide Africa 7 Jun 2023

Source:
Marketing & Media
7 secrets to maximise mobile campaign performance

Chrysa Karamanidi 15 May 2023

Incubeta directors Chelsea Owens and Niamh NicLiam. Source: Supplied.
Marketing & Media
#EcomAfrica: The dating game of marketing

Karabo Ledwaba 24 Apr 2023

Source:
Marketing & Media
Value-based bidding: Increasing ROI from digital media

Natasha de Koning 14 Apr 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".
Marketing & Media
Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Hoorah's full-service media offering set to serve clients in SA, UK
Marketing & Media
Hoorah's full-service media offering set to serve clients in SA, UK

Issued by Hoorah Digital 16 Feb 2023

Source:
Marketing & Media
#WorldRadioDay: Radio is still king

Bathulisile Shongwe 13 Feb 2023

Johan Walters, digital marketing transformation specialist at Incubeta.
Marketing & Media
#BizTrends2023: A growth in digital maturity helps local brands prepare for the year ahead

Johan Walters 31 Jan 2023

Tapelo Zama, digital marketing manager of 555 Media Hub, says Web 3.0 is the pot of gold at the end of the rainbow for marketers
Marketing & Media
#BizTrends2023: Web 3.0 - The pot of gold at the end of the rainbow for marketers

Tapelo Zama 19 Jan 2023

#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data
Tourism & Travel
#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data

Stewart Smith 23 Jan 2023

Source:
Marketing & Media
Infobip's 5 most important trends in CX and omnichannel communications for 2023

16 Jan 2023

#BizTrends2023: #Retail2023 What to look out for in 2023 and beyond
Retail
#BizTrends2023: #Retail2023 What to look out for in 2023 and beyond

Issued by Smart Media 9 Jan 2023

The impact of sharing on e-commerce and digital payments
Marketing & Media
The impact of sharing on e-commerce and digital payments

Issued by SHAREit Group 5 Jan 2023

Spotlight on the future of commerce at next ECOM Africa in April 2023
Retail
Spotlight on the future of commerce at next ECOM Africa in April 2023

Issued by Kinetic Events 7 Dec 2022

How to get your brand ahead this Black Friday
Retail
How to get your brand ahead this Black Friday

Issued by TDMC 21 Nov 2022

Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'
Marketing & Media
Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'

Issued by Kantar 17 Nov 2022

Dentsu reveals its 2023 media trends
Marketing & Media
Dentsu reveals its 2023 media trends

Issued by Dentsu 9 Nov 2022

Source:
Marketing & Media
Data key to reaching customers during tough economic times

Zuko Mdwaba 8 Nov 2022

Source © UX Indonesia Brands' number one priority should be customer’s objectives
Marketing & Media
Brands: Stop having one-night stands and grow up

Craig Hannabus 31 Oct 2022

SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.
Marketing & Media
7 tips to unlock the full power of machine learning for your campaigns

Carli Gey van Pittius 24 Oct 2022

Next

Let's do Biz