First-party data | Bizcommunity

First-party data | Bizcommunity

News

How SMEs can use data tools to understand their customers

SMEs

How SMEs can use data tools to understand their customers

Jeremy Lang, Issued by Business Partners Limited 3 days

The R50 shopper: How AI is changing the future of South African retail

Technology

The R50 shopper: How AI is changing the future of South African retail

15 Jul 2026

(Image source: © 123rf )

CRM, CX, UX

Accelerated enterprise demand leads WPP’s AI-driven transformation unit

2 Jul 2026

Caitlin Perry, head of marketing, Flow sayscommerce media is outpacing the industry's ability to buy it (Image source: © 123rf )

Media

How advertisers can tap into commerce media

Caitlin Perry 30 Jun 2026

Artificial Intelligence

Why AI made your brand your most valuable asset

Courtney Chapple, Issued by Brave Group 28 May 2026

Commerce decides who wins. Full stop.

Marketing

Commerce decides who wins. Full stop.

Ansa Leighton-Buys, Issued by Dentsu 26 May 2026

Retailers risk invisibility as AI shopping agents pick winners

Technology

Retailers risk invisibility as AI shopping agents pick winners

Adheesh Ori & Rajesh Duvooru 25 May 2026

The growing role of data and AI in media buying

Digital

The growing role of data and AI in media buying

Issued by TDMC 18 May 2026

Warc global ad outlook. Source: Warc.

Advertising

Warc Media: Meta outperforms, YouTube misses as AI reshapes online ad growth

4 May 2026

Branding

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

Ocean Basket steps into 'unchartered waters' with its new app

Technology

Ocean Basket steps into 'unchartered waters' with its new app

21 Apr 2026

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Media

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Issued by Caxton Media 1 Apr 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Early planning is the secret to Mother’s Day retail success

Retail Marketing

Early planning is the secret to Mother’s Day retail success

Caitlin Perry 11 Mar 2026

Dr Vuyo Nyembezi, digital transformation leader, SABC, examines the trends powering public broadcasting

Media

#BizTrends2026 | SABC’s Dr Vuyo Nyembezi: Trends powering the next era of public broadcasting

Dr Vuyo Nyembezi 3 Mar 2026

Cape Union Mart and Offernet turn real-time weather into revenue

Advertising

Cape Union Mart and Offernet turn real-time weather into revenue

Issued by Offernet 26 Feb 2026

Dentsu SSA doubles down on business transformation with key appointments

Digital

Dentsu SSA doubles down on business transformation with key appointments

Issued by Dentsu 3 Feb 2026

The 5 trends shaping SA media in 2026

Trends

The 5 trends shaping SA media in 2026

Issued by Caxton Media 30 Jan 2026

Financial media networks bring commerce media to consumer banks, transforming customer engagement into a new growth stream (Image source: © 123rf )

Banking

Banks cash in on the retail media gold rush

29 Jan 2026

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Media

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Jacques du Preez 22 Jan 2026

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 20 Jan 2026

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Advertising

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Jonty Fisher 20 Jan 2026

(Image supplied)

Marketing & Media

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Branding

How to build a brand that lasts when the trends don't just change every year, but every day

Phoebe Opperman, Issued by DUO Marketing + Communications 12 Dec 2025

2026 Digital Marketing and Advertising Trends out now

Digital

2026 Digital Marketing and Advertising Trends out now

Issued by Red September 8 Dec 2025

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Marketing

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 2 Dec 2025

Amstel’s Friends of Amstel campaign hits over 1 million entries

Marketing

Amstel’s Friends of Amstel campaign hits over 1 million entries

Issued by Techsys Digital 28 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

Cannes Lions

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Media

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

The rise of the private label and how brands can fight back

FMCG

The rise of the private label and how brands can fight back

Issued by TLC Worldwide Africa 16 Oct 2025

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

E-commerce

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

Issued by TDMC 15 Oct 2025

"Zonke" by Takealot Advertising connects brands with SA shoppers

Retail Services

"Zonke" by Takealot Advertising connects brands with SA shoppers

3 Oct 2025

Retail Media’s big bang: South Africa’s leap from test to transformation

Retail Marketing

Retail Media’s big bang: South Africa’s leap from test to transformation

Issued by Dentsu 1 Oct 2025

How AI is taking e-commerce places in South Africa

E-commerce

How AI is taking e-commerce places in South Africa

Issued by TDMC 10 Sep 2025

The cost of data

Digital

The cost of data

Issued by Advertising Media Forum 11 Aug 2025

Source: © 123rf Flow Marketplace is a commerce media platform that allows advertisers to browse, select, and activate hundreds of premium first-party audiences in just a few clicks

Advertising

Shoppable audience marketplace for advertisers launches

1 Aug 2025

Advertising

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

Listening differently - How first-party data powers Gagasi FM’s strategy

Radio & Audio

Listening differently - How first-party data powers Gagasi FM’s strategy

Issued by Gagasi FM 4 Jun 2025

#ConvergeAfrica: Commerce media is the next big frontier in retail

Retail

#ConvergeAfrica: Commerce media is the next big frontier in retail

4 Jun 2025

Bigger isn’t always better. Here’s why

Advertising

Bigger isn’t always better. Here’s why

Dawn Rowlands, Issued by Dentsu 21 May 2025

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Financial Services

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Jon Jacobson, Issued by Omnisient 13 May 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

TDMC HQ’s 8 key digital marketing insights from the past year

Digital

TDMC HQ’s 8 key digital marketing insights from the past year

Issued by TDMC 9 Apr 2025

WPP enhances AI marketing with strategic InfoSum acquisition

Artificial Intelligence

WPP enhances AI marketing with strategic InfoSum acquisition

4 Apr 2025

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Marketing

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Issued by Lavello Marketing Solutions 26 Mar 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

Advertising

Advertisers will now be able to measure carbon impact with Google's new tool

13 Mar 2025