Differentiation | Bizcommunity

Differentiation | Bizcommunity

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Source: © 123rf Nike's tagline Just do It works because it transcends sports

Branding

5 world-famous taglines: What they’re really saying—and selling

4 hours

Spar’s strategy to boost private label sales in SA

Retailers

Spar’s strategy to boost private label sales in SA

Max Oliva 24 Apr 2025

Diary of a CMO: What’s marketing’s contribution to profit?

Research

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Issued by Kantar 23 Apr 2025

Is it the end of traditional CX and the rise of consumer dictatorship?

CRM

Is it the end of traditional CX and the rise of consumer dictatorship?

Dheeraj Gowrie 9 Apr 2025

The paradox of first-mover advantage

CRM, CX, UX

The paradox of first-mover advantage

Andre Fredericks, Issued by Sanlam Fintech 15 Nov 2024

Source: Supplied. Mthobisi Kgathi, Business Development Manager – Health & Retail Solutions, BCX.

Medtech

The digital transformation of community pharmacies: from scripts to smart services

Mthobisi Kgathi 28 Mar 2025

Diary of a CMO: What’s the secret recipe to combat private label?

Research

Diary of a CMO: What’s the secret recipe to combat private label?

Issued by Kantar 25 Mar 2025

Unlocking superior packaging with ISBM: Smarter, sustainable solutions

Packaging

Unlocking superior packaging with ISBM: Smarter, sustainable solutions

Issued by Mpact 12 Mar 2025

Liezel Jonkheid is director and founder of the Consumer Psychology Lab. Source: Supplied.

CRM, CX, UX

The hidden pitfalls of relying solely on NPS and CSAT scores

Liezel Jonkheid 12 Mar 2025

Branding

Warc's Creative 100 released, Apple no.1 brand for creativity

11 Mar 2025

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Artificial Intelligence

Publicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

Why brands should stop hiding from their customers

CRM, CX, UX

Why brands should stop hiding from their customers

Issued by BrandLove 6 Mar 2025

iStore CEO Chris Dodd at the Queen's Hotel iStore in Cape Town.

Hardware

‘We find out when you do’ says iStore CEO about new Apple products

Lindsey Schutters 4 Mar 2025

RCL vs Berkley: Bumpy legal battle over smooth mageu packaging

IP Law

RCL vs Berkley: Bumpy legal battle over smooth mageu packaging

Nishaat Slamdien 3 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Optimising mobile crane performance through tailored lubrication

Materials & Equipment

Optimising mobile crane performance through tailored lubrication

25 Feb 2025

Reignite Your Culture, Unleash Your Team, and Accelerate Growth

CRM, CX, UX

Reignite Your Culture, Unleash Your Team, and Accelerate Growth

Issued by BrandLove 20 Jan 2025

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

Does industry experience matter in PR?

PR & Communications

Does industry experience matter in PR?

Issued by Brandfundi 11 Feb 2025

Image source: Rabia Elif Aksoy –

Remuneration & Payroll

Minimum wage increase is coming: Is your business prepared?

John Botha 5 Feb 2025

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Digital

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Mathabo Sekhonyana 30 Jan 2025

Diary of a CMO: Is your category’s ceiling coming down on you?

Marketing

Diary of a CMO: Is your category’s ceiling coming down on you?

Mary Kyriakidi and Dr Nicki Morley, Issued by Kantar 28 Jan 2025

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Digital

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Tyrell Stevens 23 Jan 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

Peter Andrew, CEO, CCI South Africa

Trends

#BizTrends2025: BPO industry ready for transformation

Peter Andrew 20 Jan 2025

Human8 hires Niels Neudecker as managing director, US

Research

Human8 hires Niels Neudecker as managing director, US

Issued by Human8 8 Jan 2025

Source: © 123rf Amanda Chikara, marketing specialist, FamilySearch – Southern Africa says the changes we’re witnessing are not mere trends but foundational shifts that will define the future of marketing

Marketing

Marketers be warned: Adapt or become obsolete

Amanda Chikara 30 Dec 2024

Image source: rawpixel –

HR & Management

Why customised benefits are key to top talent acquisition and retention

Shaun Raizenberg 10 Dec 2024

Branding

3 questions to identify your brand’s strategic priorities for 2025

Cynthia Vega and Piers Lindsay-Taylor, Issued by Kantar 5 Dec 2024

How Shein, Temu, and Amazon are shaking up the e-commerce market in SA

E-commerce

How Shein, Temu, and Amazon are shaking up the e-commerce market in SA

2 Dec 2024

From dive to thrive: How PR can resuscitate a launch flop

PR & Communications

From dive to thrive: How PR can resuscitate a launch flop

Emma Rijkers, Issued by Hook, Line & Sinker 29 Nov 2024

Black Friday 2024 might be the economic boost SA needs

Retail

Black Friday 2024 might be the economic boost SA needs

24 Oct 2024

Hollard's new campaign from VML: Insure your unsure inspires positivity

Advertising

Hollard's new campaign from VML: Insure your unsure inspires positivity

9 Oct 2024

Use Black Friday to set your business up for success with these 7 insights

Digital

Use Black Friday to set your business up for success with these 7 insights

Zaida Kamish, Issued by Incubeta 23 Sep 2024

Tourism

Euromonitor: SA sees 40% rise in tourism, surpassing 8 million visitors

11 Sep 2024

Why retailers should consider embedded finance

Banking & Finance

Why retailers should consider embedded finance

12 Sep 2024

South Africa’s niche travel market set to surge by 2025

Travel

South Africa’s niche travel market set to surge by 2025

29 Aug 2024

Source: Gary Moore, senior consultant at the Free Market Foundation.

Banking

Banks Act gives Prudential Authority unconstitutional powers over banks

Gary Moore 26 Aug 2024

Banking and brews: South Africa's top brands navigate economic challenges

Branding

Banking and brews: South Africa's top brands navigate economic challenges

Issued by Kantar 20 Aug 2024

NIQ South Africa releases FMCG and Tech Durables sales data for Q2 2024

Research

NIQ South Africa releases FMCG and Tech Durables sales data for Q2 2024

Issued by NielsenIQ 15 Aug 2024

Can local e-commerce businesses compete against global counterparts?

E-commerce

Can local e-commerce businesses compete against global counterparts?

14 Aug 2024

Introducing Bernini Mimosa Sparkling Spritzer: The perfect blend with real orange juice

FMCG

Introducing Bernini Mimosa Sparkling Spritzer: The perfect blend with real orange juice

Issued by Heineken Beverages 2 Aug 2024

Source: © 123rf Part 1 of the South African Customer Experience Report discusses the giant disconnect between businesses and consumers

CRM, CX, UX

Part 1: South African Customer Experience Report - The giant disconnect

30 Jul 2024

Land Policy, Reform & Restitution

Land rights: New legal amendment places Minister squarely in the way of substantive land reform

Brian Benfield and Gary Moore 29 Jul 2024

Samsung South Africa is launching all the devices except for the Galaxy Ring on 24 July

Hardware

Samsung folds, flips and rides the Ring wearable wave with new AI products

Lindsey Schutters 11 Jul 2024

AI-powered innovation set to boost Africa's retail sector

Technology

AI-powered innovation set to boost Africa's retail sector

Blessed Hwaire 9 Jul 2024

Famous creatives told to get lost as the French agency’s sharp copy zeroes in on the competition’s USP. Source: Supplied.

Advertising

Creatives excluded from Epica Awards Jury in BETC's witty new campaign

2 Jul 2024

Mattel's global games portfolio to be 80% colourblind accessible by end of 2024

Design & Manufacturing

Mattel's global games portfolio to be 80% colourblind accessible by end of 2024

27 Jun 2024

#YouthMonth: Golden Hour Skincare founders, Bonolo Matjila and Patience Kunene

Health & Beauty

#YouthMonth: Golden Hour Skincare founders, Bonolo Matjila and Patience Kunene

Evan-Lee Courie 19 Jun 2024