Data strategy | Bizcommunity

Data strategy | Bizcommunity

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Linda Saunders, Country Leader and Senior Director Solutions Engineering Africa, Salesforce

Data & Analytics

The integration challenge facing 95% of IT leaders with AI agents – and how to overcome it

Linda Saunders 11 Mar 2025

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

IAB Bookmarks Awards

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

Robert Grace is M&C Saatchi Group's chief strategy officer. Source: Supplied.

Advertising

M&C Saatchi SA, Eighty20 launch GrowthMap for data-driven business growth

15 Jul 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Mohammed Sayed, Service Delivery Manager at DMP SA

ESG & Sustainability

Why your ESG strategy should include data governance

Mohammed Sayed 20 May 2024

Widespread adoption of AI is shaping next-gen customer service

Technology

Widespread adoption of AI is shaping next-gen customer service

Linda Saunders 26 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Yellowwood looks forward to the 20th anniversary of GenNext

Marketing

Yellowwood looks forward to the 20th anniversary of GenNext

Issued by TBWA 18 Apr 2024

Digital

The role of AI in PR: A cautionary tale from Sports Illustrated

Judith Middleton 5 Apr 2024

As retailers embrace generative AI, lack of data strategy presents challenges

Technology

As retailers embrace generative AI, lack of data strategy presents challenges

19 Mar 2024

Advertising

Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

Source: © Scaliger 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.

Marketing

AI fundamental to WPP business, says WPP CEO, Mark Read

22 Feb 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa

Marketing

Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

Source: AdWeek Mark Read, CEO of WPP

Marketing

WPP CEO Mark Read: AI is an opportunity, not a threat in the industry

31 Jan 2024

#BizTrends2024: 2024 shopper marketing – how can we win?

Trends

#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

How digital twins will enable the next generation of precision agriculture

Sustainable Farming

How digital twins will enable the next generation of precision agriculture

Istvan David 27 Nov 2023

Source: © 123rf Ad platform integrations should be front of mind when choosing an e-commerce platform saysFrançois Jooste, +OneX

Digital

Exclusive: Why ad platform integrations should be front of mind when choosing an e-commerce platform

François Jooste 13 Oct 2023

Ryan Campher and Don Clancy are in charge of data at VMLY&R. Source: Supplied.

Digital

#BehindtheSelfie: Don Clancy and Ryan Campher, data leads at VMLY&R

Karabo Ledwaba 6 Jul 2023

Source: © 123rf Munyaradzi Nyikavaranda, says with data maturity is set to become a key concern for many businesses going forward, steering away from ‘data for data’s sake’ is key

Digital

Exclusive: Driving data maturity: Beyond data for data's sake

Munyaradzi Nyikavaranda 28 Jun 2023

Image supplied.

IAB Bookmarks Awards

#Bookmarks2023: IAB SA Bookmark Awards 2023 finalists announced

22 Jun 2023

Wavemaker evolves agency capabilities by launching Wavemaker Data and Analytics

Digital

Wavemaker evolves agency capabilities by launching Wavemaker Data and Analytics

Issued by Wavemaker 26 Jan 2023

#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data

Trends

#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data

Stewart Smith 23 Jan 2023

Marketing

PR and marketing trends to watch for 2023

21 Oct 2022

Source © Flavia Carpio Scopen's Agency Scope 2022 reconfirms the great potential of the Colombian market

Marketing & Media

Part 1: Colombia's advertisers recognise their agencies great work

26 Sep 2022

Why data management is key to unlocking the digital transition of African banks

Data & Analytics

Why data management is key to unlocking the digital transition of African banks

Gary Allemann 12 Sep 2022

Supplied. All the 2022 Bookmark Awards finalists

IAB Bookmarks Awards

All the Bookmarks 2022 finalists: Did you make the cut?

17 Jun 2022

#BizTrends2022: Machine learning will continue to break boundaries

4th Industrial Revolution

#BizTrends2022: Machine learning will continue to break boundaries

Christiaan Viljoen 14 Jan 2022

Marketing

The data ethics conversation should be on every brand's agenda

Tom Corey 11 Jan 2022

76% of non-profits lack a data strategy - report

NGO, NPO & Social Enterprise

76% of non-profits lack a data strategy - report

8 Dec 2021

Nominations now open for 2021/2 Marketing Achievement Awards' Rising Star and Marketer of the Year

Marketing

Nominations now open for 2021/2 Marketing Achievement Awards' Rising Star and Marketer of the Year

Issued by Marketing Achievement Awards 2 Dec 2021

Having a data strategy is a crucial underpin to your customer's online user experience and your digital transformation

Marketing

Having a data strategy is a crucial underpin to your customer's online user experience and your digital transformation

Palesa Molukanele, Issued by VML 2 Dec 2021

Gathering customer data effectively to create great customer experiences

CRM, CX, UX

Gathering customer data effectively to create great customer experiences

Paula Sartini 25 Nov 2021

PR & Communications

PR Scope predicts a digital PR future

29 Oct 2021

#LetsTalkDigital: Brands operationalising first party data with Nicholas Leighton

Let's Talk Digital

#LetsTalkDigital: Brands operationalising first party data with Nicholas Leighton

18 Oct 2021

Branding

Brands and the exciting opportunity to prioritise first-party data

Melody Maker and Michele Cameron 18 Aug 2021

Why data management is a necessity - Even for SMEs

Data & Analytics

Why data management is a necessity - Even for SMEs

Hemant Harie 13 Aug 2021

Planning for a world beyond third-party cookies

Branding

Planning for a world beyond third-party cookies

Mario de Lima 28 Jul 2021

What's next after third-party cookies?

Marketing

What's next after third-party cookies?

21 Jul 2021

Google's third-party cookie delay: What it means for online companies

Internet

Google's third-party cookie delay: What it means for online companies

8 Jul 2021

Events & Conferencing

INMA recognises 58 initiatives with top prizes in Global Media Awards

7 Jun 2021

#IABInsightSeries: Use of data in digital marketing

Digital

#IABInsightSeries: Use of data in digital marketing

21 Apr 2021

#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think

Digital

#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think

Anse Leighton & Andrew Smit 16 Apr 2021

#TheFutureofMeasurement: Part 2: A world without cookies? What next?

Digital

#TheFutureofMeasurement: Part 2: A world without cookies? What next?

Andrew Smit & Jade Arenstein 14 Apr 2021

#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes

Digital

#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes

Jade Arenstein and Johan Walters 12 Apr 2021

Supply Chain

Reinventing supply chains with digital platforms

Vukani Mngxati 7 Apr 2021

Determining the net asset value of your data en route to deploying marketing automation

Digital

Determining the net asset value of your data en route to deploying marketing automation

JD Engelbrecht, Issued by Everlytic 4 Mar 2021