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News

Skincare is evolving to embrace every skin tone: a look into inclusive innovation

Health & Beauty

Skincare is evolving to embrace every skin tone: a look into inclusive innovation

Genasha Naidoo 3 days

How South African youth are shaping the future of marketing

Youth Month

How South African youth are shaping the future of marketing

Issued by KLA 18 Jun 2025

Jaguar Land Rover seeks new ad agency following recent rebrand

Advertising

Jaguar Land Rover seeks new ad agency following recent rebrand

13 May 2025

Rolling the message forward: The rise of truck advertising in a crowded media landscape

Road Freight & Fleet Management

Rolling the message forward: The rise of truck advertising in a crowded media landscape

Issued by City Logistics 9 May 2025

The power of omnichannel

Marketing

The power of omnichannel

Issued by Red October Technologies 5 May 2025

FSCA penalises African Bank for misleading “investment” advertisement

Advertising

FSCA penalises African Bank for misleading “investment” advertisement

24 Apr 2025

Research

Family-driven brand loyalty – the power of shared values

Issued by KLA 23 Apr 2025

Roar Media and Red October Technologies announce strategic collaboration to transform media landscape

Media

Roar Media and Red October Technologies announce strategic collaboration to transform media landscape

Issued by Red October Technologies 14 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Advertising

Tumi Rabanye | How advertising strategy acts like a brand's nervous system

Tumi Rabanye 1 Apr 2025

Nishaat Slamdien, Associate, Spoor & Fisher

IP Law

Rhode blocked: Beauty pop-up gets shut down amid questions over authenticity

Nishaat Slamdien 26 Mar 2025

Advertising

Many cities are banning ads for airlines, SUVs and fossil fuels – and yours could be next

Freddie Daley 14 Mar 2025

Changing systems to reduce obesity in SA

Education & Training

Changing systems to reduce obesity in SA

Issued by Association for Dietetics in South Africa 4 Mar 2025

The two mayo brands look similar in packaging. Source: ARB.

Advertising

ARB rules Bellisima mayonnaise packaging mimics Hellmann’s

Karabo Ledwaba 24 Feb 2025

Propelair: One shade of green

Facilities & Property Management

Propelair: One shade of green

Issued by Propelair SA 13 Feb 2025

Branding

A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship'

Timeka N. Tounsel 13 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

Advertising

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Advertising

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Danette Breitenbach 12 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Social Media

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025

Advertising

5 Super Bowl commercials that deserve places in the advertising hall of shame

Matthew Pittman 10 Feb 2025

ARB ruling | Should alcohol brands advertise on the beach?

Advertising

ARB ruling | Should alcohol brands advertise on the beach?

Karabo Ledwaba 7 Feb 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

Advertising

Space advertising faces strong opposition as scientists sound alarm

Karabo Ledwaba 30 Jan 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Marketing

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Issued by Actorvate Influencer Marketing 29 Jan 2025

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Advertising

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Ann Nurock 27 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

Advertising

ARB releases simplified appendix as it aims to clean up gambling ads

Karabo Ledwaba 5 Dec 2024

Artificial Intelligence

Is OpenAI shifting gears to an advertising model? Maybe

3 Dec 2024

A frenzied festive shopping season awaits as Black Friday arrives late

Retailers

A frenzied festive shopping season awaits as Black Friday arrives late

Ulana van Biljon, Issued by Catchwords 29 Nov 2024

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

OOH

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

Issued by Tractor Outdoor 28 Nov 2024

Advertising

ARB rules Melon Mobile's 'unlimited' plans are misleading: here's why

Karabo Ledwaba 7 Nov 2024

Debate over artistic freedom as ARB orders withdrawal of property ad

Advertising

Debate over artistic freedom as ARB orders withdrawal of property ad

Karabo Ledwaba 1 Nov 2024

Pnet supports The SPAR Group's recruitment journey: Finding tomorrow's leaders together

HR & Management

Pnet supports The SPAR Group's recruitment journey: Finding tomorrow's leaders together

Issued by Pnet 28 Oct 2024

Where brands and gamers meet: The untapped potential of the gaming market

Research

Where brands and gamers meet: The untapped potential of the gaming market

Issued by Dentsu 24 Oct 2024

Social Media

How Meta’s new technology aims to protect users from fake celebrity ads

Karabo Ledwaba 22 Oct 2024

The complainant said the ad is violent.

Advertising

Ad watchdog rules Coastal Hire did not promote GBV

Karabo Ledwaba 18 Oct 2024

Advertising Regulatory Board clears Lifebuoy Soap ad of 'inappropriate content'

Advertising

Advertising Regulatory Board clears Lifebuoy Soap ad of 'inappropriate content'

Karabo Ledwaba 15 Oct 2024

Levi’s reaffirms its place in pop culture with new campaign featuring Beyoncé

Retail Marketing

Levi’s reaffirms its place in pop culture with new campaign featuring Beyoncé

10 Oct 2024

Nicky Verd, a digital futurist and author of the book, Disrupt Yourself or Be Disrupted (Image supplied)

IMC Conference

#NedbankIMC2024: Nicky Verd – the future of marketing and business is data-driven

Danette Breitenbach 3 Oct 2024

Gary Corin, chairperson of the Association of African Exhibition Organisers, gives innovative marketing strategies to increase your ROI on their exhibitions (Image supplied)

Exhibitions

Maximising lead generation at live events: Don’t leave money on the table, says AAXO chair Gary Corin

30 Sep 2024

Medshield explains the difference between medical aid schemes and medical insurance

Medical Aid

Medshield explains the difference between medical aid schemes and medical insurance

Issued by Stone 25 Sep 2024

Advertising

Radio Ad campaign for Naked Insurance sparks controversy over weight loss play on words

Karabo Ledwaba 23 Sep 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

AI in Advertising

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

Tapping into the power of genuine consumer stories

Social Media

Tapping into the power of genuine consumer stories

Issued by Brand Influence Agency 10 Sep 2024

Advertising

Google is facing another crucial court case in the US – and it could have major consequences for online advertising

Barbora Jedlickova 10 Sep 2024

Introducing Pharma TV: Revolutionising retail media in independent pharmacies

OOH

Introducing Pharma TV: Revolutionising retail media in independent pharmacies

Issued by Provantage 3 Sep 2024

Advertising

Major ad group GARM shuts down after Elon Musk’s X files lawsuit

13 Aug 2024

Source: © 123rf Immersive Fox has launched its AI-driven text-to-video AI actor technology in South Africa

Artificial Intelligence

AI-driven text-to-video AI actor technology launches in SA

2 Aug 2024