Results for Haydn Townsend

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How manufacturers can unleash their digital marketplace superpower
How manufacturers can unleash their digital marketplace superpowerArticle

Digital marketplaces such as Amazon, Alibaba, click and collect models, and food delivery ecosystems have rapidly changed consumer behaviour, and increased the demand for convenience...

Haydn Townsend 3 May 2021

Accenture enters strategic marketing through partnership with MAA
Accenture enters strategic marketing through partnership with MAAArticle

Accenture Interactive has collaborated with the Marketing Achievement Awards (MAAs) to celebrate marketing professionals who excel in strategic marketing...

29 Mar 2021

Customers are wanting personalised experiences from winning brands
Customers are wanting personalised experiences from winning brandsArticle

Today, experience is king and 80% of customers say they are more likely to do business with a company if it offers personalised experiences...

Haydn Townsend 24 Mar 2021

Tackling the Business of Experience in times of uncertainty
Tackling the Business of Experience in times of uncertaintyArticle

Haydn Townsend, managing director for Accenture Interactive in Africa, shares some insight into the Business of Experience (BX)...

Evan-Lee Courie 1 Mar 2021

Nominations open for MAA Leadership Awards
Nominations open for MAA Leadership AwardsArticle

The Marketing Achievement Awards (MAA) is pleased to announce that it will be introducing three Leadership Awards to its catalogue of accolades...

Issued by Marketing Achievement Awards 18 Dec 2020

#BestofBiz 2020: Marketing & Media
#BestofBiz 2020: Marketing & MediaArticle

We've compiled our annual #BestofBiz 2020 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

14 Dec 2020

Do brands know too little or too much about their consumers?
Do brands know too little or too much about their consumers?Article

Many consumers feel brands don't know them well enough to serve them in a way that makes them feel special. But when those brands know too much, can you trust them?

Haydn Townsend 2 Nov 2020

IAB SA chair announced
IAB SA chair announcedArticle

The Interactive Advertising Bureau (IAB) South Africa has announced the appointment of Haydn Townsend, managing director of Accenture Interactive, as its new chairperson...

Issued by IAB South Africa 15 Oct 2020

MAA announces Marketing Achievement Council members for 2020/2021
MAA announces Marketing Achievement Council members for 2020/2021Article

The Marketing Achievement Awards (MAA) has announced the Marketing Achievement Council (MAC) members for 2020/2021 and Mohale Ralebitso as Council chairperson...

10 Sep 2020

Most marketing divisions cannot effectively move from evolution to execution
Most marketing divisions cannot effectively move from evolution to executionArticle

Globally, executives have woken up to the fact that we now find ourselves in an evolved marketplace where customer experience (CX) has emerged as the key driver of sustainable business growth...

Haydn Townsend 26 Jun 2020

The IAB South Africa chair and vice-chair announced
The IAB South Africa chair and vice-chair announcedArticle

The Interactive Advertising Bureau South Africa has announced the appointment of Alistair Mokoena, CEO of Ogilvy South Africa, as its new chairman, and Claire Cobbledick, GM of Gumtree, as IAB SA vice-chair...

Issued by IAB South Africa 12 Dec 2019

Sue Napier appointed MD of advertising for Wunderman Thompson
Sue Napier appointed MD of advertising for Wunderman ThompsonArticle

Wunderman Thompson, formerly Wunderman SA, has appointed Sue Napier as managing director of the advertising division of the Wunderman Thompson Group in South Africa...

Issued by Wunderman Thompson 28 Nov 2019

The IAB SA Executive Board Member update is announced
The IAB SA Executive Board Member update is announcedArticle

The IAB SA is thrilled to announce the newly nominated IAB SA Executive Board Members, as part of the IAB SA's continuing journey to empower the media and marketing industry to thrive in the digital economy...

Issued by IAB South Africa 31 Oct 2019

Image credit: Alex Suprun on Unsplash.
Wunderman Thompson SA is BMW Group South Africa's new lead agencyArticle

In its effort to keep up with the digital revolution, BMW Group South Africa has appointed Wunderman Thompson as its lead agency...

20 Aug 2019

Wunderman SSA appointed by global healthcare company, GSK
Wunderman SSA appointed by global healthcare company, GSKArticle

Wunderman SSA is celebrating its appointment to manage key GlaxoSmithKline (GSK) brands, following a competitive five-way, multinational agency pitch earlier this year...

Issued by Wunderman Thompson 18 Apr 2019

Image source: Gallo/Getty
IAB Insight Series: 6 principles of future focus in the digital economyArticle

The IAB Insight Series held the last edition of its Q1 instalment, namely 'The Future of Work', this time focusing on transformation in the digital economy and the principles of future focus...

Jessica Tennant 7 Mar 2019

Wunderman SA welcomes Astrid Ascar to the family
Wunderman SA welcomes Astrid Ascar to the familyArticle

Wunderman SA has appointed digital marketing specialist, media personality and business strategist, Astrid Ascar, as the global digital agency's chief strategic officer...

Issued by Wunderman Thompson 18 May 2018

Wunderman SSA appoints Kagiso Musi
Wunderman SSA appoints Kagiso MusiArticle

Wunderman Sub-Saharan Africa (SSA) welcomes Kagiso Musi as the digital agency's chief client officer (CCO) and managing director (MD) of Fluid, the WPP agency established to service the Telkom account...

Issued by Wunderman Thompson 14 Nov 2017

Townsend.
Welcome Wunderman SA's new wunderkind CEOArticle

The new year has kicked off with an exciting change at Wunderman, with former consultant Haydn Townsend appointed as group chief executive in SA. He shares how he'll use his cross-functional marketing skills to oversee operations at Wunderman-owned companies like Aqua, Applogix, Base Two and Cerebra...

Leigh Andrews 25 Jan 2017

Haydn Townsend
[BizTrends 2016] Open-sourced collaborationArticle

My prediction for the coming year is that we'll start to see the growth of a trend that has already taken root overseas: open-sourced collaboration.

Haydn Townsend 13 Jan 2016

Apex 2014 jury selected
Apex 2014 jury selectedArticle

The jury panel for the Apex Awards has been selected for the 2014 awards. It is made up of experts from various disciplines within the business of advertising and communications including research, strategy, media, creative direction, marketing and digital.

13 Feb 2014

2014 APEX Awards ready for entries
2014 APEX Awards ready for entriesArticle

The annual APEX Awards, hosted by the Association for Communication and Advertising (ACA), have opened for 2014 entries.

4 Dec 2013

WPP buys 49% stake in Jupiter group
WPP buys 49% stake in Jupiter groupArticle

Media and communications giant WPP has acquired a 49% stake in The Jupiter Drawing Room (South Africa) & Partners, reportedly Africa's largest independent advertising agency group. The announcement was made late yesterday afternoon, Thursday, 29 January 2009, to coincide with WPP CEO Sir Martin Sorrell's announcement of the deal to the media in Davos, Switzerland, earlier that day.

30 Jan 2009

Jupiter to reign over Brand SAArticle

The Jupiter Drawing Room (Jhb) has launched 2008 with a bang by winning the account for the Brand South Africa campaign of the International Marketing Council (IMC) of South Africa in a four-way pitch.

4 Feb 2008

Introducing the APEX judgesArticle

The Association for Communication and Advertising (ACA) recently announced a 14 member judging panel, chaired by renowned marketing and advertising consultant Andy Rice, to judge the 2008 Advertising Performance Excellence Awards (APEX), as well as free APEX workshops in Johannesburg and Cape Town on how to prepare a winning APEX entry.

25 Sep 2007

Ogilvy and SAB have one for the roadArticle

South African Breweries (SAB) has appointed Ogilvy Johannesburg for a campaign aimed at promoting the responsible consumption of alcohol in South Africa. According to Haydn Townsend, deputy MD of Ogilvy Johannesburg, the agency won the account because of its innate understanding of the fine line that SAB walks: promoting its brands and promoting moderate and responsible consumption of those brands.

24 May 2005

Ntshingila and Mashishi in new leadership roles at OgilvyArticle

Ogilvy head, Robyn Putter, has announced a number of new leadership appointments at Ogilvy South Africa to guide the advertising and communications group through "a new phase of growth and development" and to plan for when he will be "put out to pasture or turned into glue" towards the end of next year. While Putter remains executive chairman of Ogilvy SA and group head, the appointment of Nunu Ntshingila as CEO and Moss Mashishi as non executive chairman of Ogilvy Africa, is in line with the group's planning for the future.

29 Mar 2005

Youth market - have you seen me anywhere?Article

Scepticism, together with a growing spending power, have increased significantly over the last 10 years among the youth, making advertisers sit up and take notice. Marketers need to understand that the philosophy behind the brand is more important than the product itself, says Haydn Townsend, Ogilvy Johannesburg's strategic planning director.

28 Mar 2005

Ogilvy adds fizz to Sprite brandArticle

Ogilvy Johannesburg has announced the launch of a new advertising campaign for soft drink Sprite, emphasising the product's central consumer positioning as "clear" and "honest".

16 Jun 2004

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