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Wunderman Thompson SA is BMW Group South Africa's new lead agency
In its effort to keep up with the digital revolution, BMW Group South Africa has appointed Wunderman Thompson as its lead agency. The agency has been tasked with taking the BMW and Mini brand towards the future across ATL, digital, social and direct.
Image credit: Alex Suprun on Unsplash.
“The effect of adding a powerhouse like BMW Group SA to our stable is incalculable in terms of the energy it releases within the agency. This is not only because of its global iconic status, but also because its brands match our vision.
This is a company that is constantly reinventing its brands and taking the future head-on. This could just as easily be me talking about us. This is one of those times I am delighted that you are judged by the company you keep,” says Haydn Townsend, group CEO of Wunderman Thompson.
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