Results for audience measurement

News

Ipsos wins Radio Audience Measurement Survey contract in South Africa
Ipsos wins Radio Audience Measurement Survey contract in South AfricaArticle

The Broadcast Research Council (BRC) of South Africa has awarded Ipsos the contract to perform the official radio research in South Africa for the next five years...

Issued by Ipsos 3 May 2021

Broadcast Research Council to commission a more comprehensive TAMS audit
Broadcast Research Council to commission a more comprehensive TAMS auditArticle

There have been rapid changes in the recent video viewing landscape exacerbated by the Covid-19 outbreak and the resultant accelerated changes in access to alternate video services and data...

8 Apr 2021

IAB SA Future of Measurement committee
IAB SA Future of Measurement committeeArticle

In August 2020, the IAB South Africa launched the Future of Measurement committee with the aim of better understanding the current and anticipated future needs of the industry...

Issued by IAB South Africa 31 Mar 2021

Platform zone: Radio and reading in South Africa
Platform zone: Radio and reading in South AfricaArticle

In this second part of our exploration of media platforms, we scan why content reading and listening patterns are important when generating media strategy...

Issued by Ebony+Ivory 24 Mar 2021

Digitally connecting brands and customers on the path-to-purchase
Digitally connecting brands and customers on the path-to-purchaseArticle

JCDecaux Africa is proud to announce the expansion of our latest custom-designed full-motion digital mall screens, JCDecaux i-Vision, to our network...

Issued by JCDecaux 2 Mar 2021

Every country needs an audience measurement organisation
Every country needs an audience measurement organisationArticle

What every country needs, is an organisation to track and audience measurement. Equally as important are the industry bodies that govern them....

26 Feb 2021

#BizTrends 2021: Not all news is trusted news
#BizTrends 2021: Not all news is trusted newsArticle

Last year I predicted that "at the dawn of this new decade it is clear that traditional print publishing as we know it will never return to the glory days of record-breaking advertising revenue and circulation."...

Josephine Buys 29 Jan 2021

The post-Amps landscape: play it as it lies
The post-Amps landscape: play it as it liesArticle

Mining South Africa's rich vein of marketing and media data to ensure meaningful and addressable media buying and planning decisions...

Issued by Ebony+Ivory 20 Jan 2021

The robust travel culture of Jacaranda FM listeners
The robust travel culture of Jacaranda FM listenersArticle

Target Group Index South Africa 2019 (TGISA) shows that Jacaranda FM listeners have a keen sense of adventure and believe 'that you only live once', so it's important to have as much fun as possible...

Issued by Jacaranda FM 24 Nov 2020

Getty
PRC report delivers insights on food and grocery retailingArticle

The PRC has released a presentation on Food & Grocery Retailing Insights drawn from its Publisher Audience Measurement Survey 2019...

Britta Reid 2 Oct 2020

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement
IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurementArticle

Coverage of Angelina Eng, VP of Measurement and Attribution at IAB Tech Lab's presentation on the subject of ad experience and measurement...

Juanita Pienaar 24 Aug 2020

PAMS2019 provides true measure of SA's top income earners
PAMS2019 provides true measure of SA's top income earnersArticle

For the first time in the Publisher Research Council's Publisher Audience Measurement Survey (PAMS), researchers have used actual South African Revenue Service (Sars) data to realistically pinpoint just what that sector looks like...

17 Jun 2020

Photo by Kaboompics .com from .
Value of printed advertising inserts to drive retail sales reaffirmedArticle

The value of printed advertising inserts to drive retail sales has been reaffirmed, just as consumers are again able to shop for (almost) anything...

15 Jun 2020

A day in the lockdown life of Publisher Research Council CEO Josephine Buys
A day in the lockdown life of Publisher Research Council CEO Josephine BuysArticle

Publisher Research Council CEO, Josephine Buys' account of work-life in the time of Covid-19, part of a series of articles looking into how agencies and agency folk are responding to the crisis and viewing it through a creative lens.

Juanita Pienaar 8 May 2020

Image source: Gallo/Getty Images.
Highlights from Pams 2019 resultsArticle

Released last week, the Publisher Audience Measurement Survey 2019 results comes at a time where trust in media brands has never been more important...

22 Apr 2020

Covid-19 Barometer: Financial uncertainty outweighs health concerns
Covid-19 Barometer: Financial uncertainty outweighs health concernsArticle

Kantar's global Covid-19 Barometer study shows how attitudes, behaviours and expectations are evolving as the pandemic progresses, while interim findings from Kantar's Biz Impact Survey reveal the true effects of the pandemic on South African businesses...

Issued by Kantar 22 Apr 2020

#BizTrends2020: Three mega trends that will shape the future of PR and communication
#BizTrends2020: Three mega trends that will shape the future of PR and communicationArticle

When social media appeared in the 2000s it saw the emergence of a whole new digital industry. Many believe that the public relations industry was caught unawares and that they struggled to catch up with the initial opportunities. It is now critical that we prepare for the new wave of changes upon us...

Francois van Dyk 19 Dec 2019

Image source: Gallo/Getty.
NBC in Nigeria to switch off analogue signal in 2020Article

The National Broadcasting Commission of Nigeria reports that plans are underway to begin analogue switch-off in six localities, starting with Abuja next year...

1 Nov 2019

Image credit: Glenn Carstens-Peters on Unsplash.
Egta, The Global TV Group release TV Charter on transparency in ad measurementArticle

The Brussels-based association of television and radio sales houses, Egta, and The Global TV Group have published a TV Charter...

21 Oct 2019

Mauritius. Image source: Gallo/Getty.
PAMRO 2019 speakers announcedArticle

With less than a month to go to the Pan African All Media Research Conference, PAMRO has announced speakers for its annual conference and is making a final call for delegates...

12 Aug 2019

The secret of radio's success: its old strengths remain, but it evolves with the times
The secret of radio's success: its old strengths remain, but it evolves with the timesArticle

Now that we live in a world of Netflix, Spotify and smartphones, people often ask why radio still has such strong staying power as a mass medium and as a channel for advertising...

wayne bischoff 27 Jun 2019

Lizelle McConnell to join executive management team of Tractor Outdoor
Lizelle McConnell to join executive management team of Tractor OutdoorArticle

Change is the name of the OOH media industry game, and with change comes opportunity and once again Lizelle McConnell has proven her value to Tractor Outdoor...

Issued by Tractor Outdoor 20 Jun 2019

Ask Afrika's Da Vinci Awards reveal how effective market research marries art and science
Ask Afrika's Da Vinci Awards reveal how effective market research marries art and scienceArticle

The art of market research lies in the ability to tell a story that can change the world. It starts with observation, investigation and interviews to gather data that is collated and analysed to find significant statistics - this is science. Interrogating the data to find meaning and discover trends, ultimately making it useful for the greater good, is an art.

Issued by Ask Afrika 15 May 2019

Why the drama?
Why the drama?Article

In South Africa, radio remains a powerful way to communicate with people. The latest BRC Radio Audience Measurement (Ram) indicates that 89% of adult South Africans (just under 36 million people) consume radio on a weekly basis...

Candy Dempers, Issued by MediaHeads 360 18 Apr 2019

My Station finalists announced by Liberty Radio Awards
My Station finalists announced by Liberty Radio AwardsArticle

The Liberty Radio Awards has announced its My Station finalists for 2019 voted for by listeners who cast over 884,000 votes in total for their favourite stations...

5 Apr 2019

Africa Video Forum, AfricaCom 2018.
#AfricaCom: 'Don't die with your idea'Article

The Africa Video Forum at #AfricaCom 2018, this year grappled with funding models for original content on the continent and the disruption that mobile brings...

Louise Marsland 23 Nov 2018

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How significant is DOOH vs static OOH?Article

JCDecaux OneWorld launched AM4DOOH, a research project which exposed 500 people in four European markets to a digital virtual city's adverting...

Danette Breitenbach 11 Sep 2018

Taylor ‘tailoring’ her selfie…
#BehindtheSelfie with...Trish TaylorArticle

This women's month, we go behind the selfie with Trish Taylor, CEO for Primedia Broadcasting Western Cape...

Leigh Andrews 21 Aug 2018

Record results for AutoTrader, SA's leading online vehicle marketplace
Record results for AutoTrader, SA's leading online vehicle marketplaceArticle

Latest web traffic statistics from Effective Measure reveals that AutoTrader has retained its position as South Africa's favourite online marketplace for new and used vehicles...

Issued by AutoTrader 16 Mar 2018

Transit.TV celebrates 10 years
Transit.TV celebrates 10 yearsArticle

Shamy Naidu, Executive: Transit Ads, outlines the milestones on the growth trajectory of national digital television channel Transit.TV...

Issued by Provantage Media Group 20 Feb 2018

Marketers: Ignore radio at your peril
Marketers: Ignore radio at your perilArticle

As we celebrate World Radio Day on 13 February, it's worth considering radio's crucial role in a brand's integrated marketing strategy...

Werner Lindemann 13 Feb 2018

Image credit: Tookapic via
DSO in Nigeria rolling out in Ilorin, Kwara StateArticle

The federal government rolled out the Digital Switch Over (DSO) in Ilorin, Kwara State, to enable Nigerians to benefit from the digital in broadcasting...

Umayrah Ramjan 27 Dec 2017

Triton Digital partners with 365 Digital to amplify programmatic audio advertising in South Africa
Triton Digital partners with 365 Digital to amplify programmatic audio advertising in South AfricaArticle

Triton Digital, a leading technology provider to the global audio industry, has announced a partnership with leading digital publisher solutions company 365 Digital...

Issued by 365 Digital 12 Dec 2017

Trish Gilford, a freelance media strategist working with the OMC.
OMC Road research update reveals how OOH industry has evolvedArticle

The OMC's Road measurement system update gives an overview of the methodology used, fieldwork efficiencies and innovation, insight and benchmarks as well as the benefits to media planners, media strategists and advertisers...

Juanita Pienaar 11 Dec 2017

#BizTrends2018: The near future of data fusion
#BizTrends2018: The near future of data fusionArticle

The future of research and particularly media research, will be data fusion as opposed to the traditional single source...

Peter Langschmidt 30 Nov 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wastefulArticle

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

Juanita Pienaar 5 Sep 2017

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