Marketing Multimedia

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of The Lead Creative examines Cannes in terms of cultural nuance and global impact with Xolisa Dyeshana, chief creative officer of Joe Public, and the 2025 Cannes Lions Audio & Radio jury president, together with gold-winning agency Bananas, and its founder and chief creative officer, Saf Sindhi.

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

On 19 September 2024, Africa’s largest marketing conference, the Nedbank IMC, brought together 2,000 delegates both virtually and in person.

People influence people. The way you work and treat people has a direct influence and effect on those around how. Have you every thought about how your leadership type and style affects your brands marketing? Catch Kevin Britz and Craig Page-Lee every Thursday on www.ebizradio.com for your weekly Lunchtime Marketing and Leadership Show.

Everlytic’s second TV commercial in the humorous “Should have been an email” series has been launched. It shows just how wrong marketing can go when you don’t have the data to understand your audience or the platforms to execute effective personalised communication. Your marketing initiatives could be sooooo close, yet so far. Don’t be that marketer – get personal with Everlytic and the opportunities that email marketing brings. Get in touch to learn more:...

Everlytic has launched a TVC that brings a humorous and relatable angle to marketing. The power of email marketing is reaching your customers on their terms without disrupting their down time. Send the right message to the right person at exactly the right time for optimal results. Get in touch to learn more.