Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.
“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.
At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.
Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.
Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.
Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.
Creative Circle announced the winners of its Creative Circle Monthly Awards for January and February 2019 at VML in Cape Town. Below are images of the judging, which also took place at VML in Cape Town.
To view the full list of winners, click here.
Local Brand Specialist Agency, Grid Worldwide, creates a campaign for Qatar National Tourism Council to celebrate PSG Winter Training Camp in Doha. QNTC is the official Destination Sponsor for this world class team.
The festive season is upon us. And as we get ready to let our hair down and kick our feet up, Debonairs Pizza rolled up its sleeves one last time to launch a meal that would make this year's festive a little more 'feast-ive' - without breaking the bank, of course.
One of FCB Africa's sister agencies, FCB Inferno, has launched the latest evolution of its “This Girl Can” campaign with Sport England, entitled “Fit Got Real”.