Disrupting advertising conventions: Grid launches global tourism destination campaign

Local Brand Specialist Agency, Grid Worldwide, creates a campaign for Qatar National Tourism Council to celebrate PSG Winter Training Camp in Doha. QNTC is the official Destination Sponsor for this world class team.

Original Article

The big idea, Qurated for Performance, is anchored in the Global Campaign that was recently launched in December 2018.

The concept, Where the best get better is also the title of the TVC.

Launched on Qatar’s National Sport Day, 12 February 2019, the TVC features world class players such as Neymar, Thiago Silva, Gainluigi Buffon and Angel Di Maria training in extreme desert conditions, state of the art training and rehabilitation facilities and iconic tourist attraction, Khor Aldid (The Inland Sea).

The campaign was launched digitally on the Qatar National Tourism Social Media pages as well as CNN, on 13 February 2019.

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

29 Apr 2025 11:08

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

25 Feb 2025 13:47

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

4 Feb 2025 14:32

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

10 Dec 2024 12:35

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

16 Jan 2024 13:37

Kantar announces South Africa's Top 20 Best Liked Ads for 2020

Kantar's Best Liked Ads celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience, whom we believe to be the most important critic - the person who, ultimately, chooses to buy your brand or not.

8 Jul 2021 11:08

Ogilvy Cape Town and Volkswagen SA release "Family Never Looked This Good" to launch VW Tiguan

To launch the new VW Tiguan, Volkswagen SA and agency partner Ogilvy Cape Town have released a campaign centered on the authenticity of family relationships.

8 Jul 2021 09:54

The City of Cape Town and HelloFCB+ ask residents: How are you?; raising awareness for mental health

The 2020 Covid-19 pandemic forced all South Africans to come face to face with mental health, by either experiencing it themselves for the first time or seeing a loved one go through it.

26 May 2021 14:17

TBWA\Hunt\Lascaris presents Shwii by Nissan, the first turn-by-turn set of navigation commands on the Waze app

Nissan is the sixth-largest automotive company in the world. As a multinational brand, the ability to sell and appeal to the local market is always a challenge. And in our South African market, 11 official languages adds yet another obstacle to the brand finding a local voice.

26 May 2021 08:58

#ACACaresCovid19: Pivoting to digital; audiences, privacy and access

The penultimate in our ACA series features three senior IAB SA executive board members, Claire Cobbledick, GM Gumtree South Africa and vice-chair IAB SA; Avani Singh, founder and co-director Alt Advisory and IAB SA Regulation Council chair; and Fahmeeda Cassim-Surtee, CEO of DStv Media Sales, discussing the increasing value of digital advertising and marketing, privacy, PoPIA and FPB legislation, connected TV and the future of digital audiences and content, hosted by Rutendo Nyamuda....

31 Aug 2020 14:48

#ACACaresCovid19: Unlocking value chains in smaller, transformed and Black-owned agencies

Ann Nurock senior partner, Relationship Audits and Management and Rorisang Setlogelo MD and founder of Roth Media, a Black-owned, female-owned agency share powerful insights about how every step of the value chain contributes to greater representation, sharing economies and the importance of female voices in boardrooms.

18 Aug 2020 11:00

#ACACaresCovid19: New north, new narratives and nation building

Watch now as Abey Mokgwatsane, managing executive at Vodacom SA and Africa and Preetesh Sewraj, CEO of the Loeries add their voices to how together SA business and the creative communications sectors are creating a new "better normal" in the 7th episode of Bizcommunity's video interview series, made possible by the ACA, Association for Communications and Advertising, hosted by Rutendo Nyamuda.

12 Aug 2020 10:53

#ACACaresCovid19: The new currency of humanity; the real value in human values

Watch now as 'philanthropreneur', Masa Board member and MD and co-founder of the Kansy Group, Sechaba Motsieloa and chief evolution officer, Arc 8 Global, Ernst Kuhlmann discuss why, in marketing terms, human value is real value, in the 6th episode of Bizcommunity's video interview series.

4 Aug 2020 08:52

Grid Worldwide’s Picks of the week Edition 15

Grid Worldwide’s Picks of the Week is a platform we developed during lockdown to showcase best in local music, food, literature, art, and culture along with SMEs for exposure.

3 Aug 2020 16:49

#ACACaresCovid19: Investing in culture, content and creativity

In the fifth episode of Bizcommunity and the Association for Communications and Advertising's video interview series, marketing industry leaders Monde Twala, senior vice president and co-general manager of ViacomCBS Networks Africa and Mbali Hlophe, Gauteng MEC for Sports, Arts, Culture and Recreation discuss investing in culture, content and creativity.

30 Jul 2020 09:26

Next