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IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

13 Apr 2026

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand Summit

Karabo Ledwaba 13 Apr 2026

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

10 Apr 2026

Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

Old Mutual Mass and Foundation Cluster 10 Apr 2026

Effie South Africa and Ipsos present the 2025 Trends Report

Effie South Africa and Ipsos present the 2025 Trends Report

Association for Communication and Advertising 10 Apr 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Association for Communication and Advertising 9 Apr 2026

Levergy appoints Gaofetoge as head of PR

Levergy appoints Gaofetoge as head of PR

Levergy 9 Apr 2026

Global sports analytics leader Futures expands into Africa with CSA partnership

Global sports analytics leader Futures expands into Africa with CSA partnership

Octagon 9 Apr 2026

Why brands win when entertainment stops playing small

Why brands win when entertainment stops playing small

Dentsu 9 Apr 2026

Source:

Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it

Anne Hardy and Giancarlo Fedeli 9 Apr 2026

White Star launches new TVC: The heartbeat of South African kitchens

White Star launches new TVC: The heartbeat of South African kitchens

OnPoint PR 8 Apr 2026

Consumers are loyal to benefits, not brands

Consumers are loyal to benefits, not brands

Caxton Media 8 Apr 2026

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

When supply chains fail, brands speak: The KitKat theft case study

Ernst van Biljon and Helen McIntee-Carlisle 8 Apr 2026

160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships. Source: 160over90

Publicis Groupe makes a bold play in sports marketing

8 Apr 2026

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