New entrant in wafer segment
Bakers recently introduced wafer biscuit Gossips in three flavours, Decadent Chocolate, Velvet Vanilla and Sensual Strawberries & Cream, in a six-layered finger format. Positioned to attract a LSM 5 – 8 female market in the 20 – 24 age group, the wafers are packaged in clean, crisp packets with a colourful, modern design. Gossips are available from all major retailers at a RSP of R4.69 – R4.99.