Retail In brief South Africa

New ice tea on the block

New ice tea on the block

The Real Juice Company recently launched Fruit Tea, which blends a base of naturally caffeine-free Freshpak Rooibos ice tea with 20% real fruit juice, in three flavours, Apple & Ginger, Pomegranate and Cranberry. “The launch of Fruit Tea will be supported by in-store sampling and POS displays and highlights The Real Juice Company's objective of delivering fresh, original products to a health-conscious market,” says Sarah Millar, Real Juice brand manager. The new Fruit Tea range is available at major retailers nationally at a RSP of R6.59 for the on-the-go 500ml and a RSP of R14.99 for the 1.5L.

Let's do Biz