Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- TMC Assistant Operations Manager Centurion
- Junior Interior Designer Johannesburg
- Mid to Senior Interior Designer Johannesburg
- Programmatic Specialist Johannesburg
- Brand Representative Polokwane
- Advertising Sales Position Durban
- Chief Financial Officer (CFO) Tshwane (Pretoria)
- Digital Account Manager Johannesburg
- Media Sales Account Manager Cape Town
- Internal Sales and Production Manager Centurion
Two Faced Brand Identities
Why do brands sell a lifestyle they don't support?
I find it quite irratating that brands use a specific lifestyle (extreme sports, conservation) for their advertising and marketing, but refuse to support the people or organizations involved. Rather they then look at high impact sponsorship opportunities (golf, rugby, soccer, cricket, cycling). Yes we all know it's about the "bang for buck" but then don't lie to the consumer.
Is that not false advertising?
Is this not Two Faced Marketing?
I think so.
