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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital Content Creator Cape Town
- Social Media Specialist Johannesburg
- Group Head Cape Town
- Midlevel Social Media Manager Durban
- Mid-weight designer Cape Town
- Social Paid Media Specialist Johannesburg
- Snr Agency Client Service/Account Manager Pretoria
- Chief Executive Officer Sandton
- Multi-Media Journalist Durban
- Account Director Cape Town
Two Faced Brand Identities
Why do brands sell a lifestyle they don't support?
I find it quite irratating that brands use a specific lifestyle (extreme sports, conservation) for their advertising and marketing, but refuse to support the people or organizations involved. Rather they then look at high impact sponsorship opportunities (golf, rugby, soccer, cricket, cycling). Yes we all know it's about the "bang for buck" but then don't lie to the consumer.
Is that not false advertising?
Is this not Two Faced Marketing?
I think so.
