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Everlytic Insights

The Black Friday crunch is no time to be battling a bot to get your email marketing moving

WhatsApp support is getting more expensive, but not for everyone

Wilene van Greunen

Top Women 2026 Closes: Systems, not just successes, must be redesigned for women-led growth

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Hyprop appoints Primedia Malls and The Media Factory as digital media co-sales partners

Primedia Out-of-Home Hyprop appoints Primedia Malls and The Media Factory as digital media co-sales partners

5 Nov 2026

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You bring the expertise. lookn connects your business with real customer needs

You bring the expertise. lookn connects your business with real customer needsLookn.World

DMASA announces finalists for the 2026 Assegai Awards

DMASA announces finalists for the 2026 Assegai Awards

19 Oct 2026

Image source: Luca Bertolli –

NCC launches national opt-out registry: What direct marketers need to know

By Nadine Mather, Savanna Stephens, Tanya Chivaura and Bradley Dunbar 13 Oct 2026

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Hard work takes centre stage in the first Test series

Jonsson Workwear Hard work takes centre stage in the first Test series

18 minutes

Relevant news and trusted collaborations

Algoa FM Relevant news and trusted collaborations

3 days

Digital Marketing Conference 2026: Cape Town, 11–12 Nov 2026 | Pretoria, 3 Dec 2026

Cadek Media Digital Marketing Conference 2026: Cape Town, 11–12 Nov 2026 | Pretoria, 3 Dec 2026

3 days

Tomato sauce, tamatie sous or ketchup? Heinz and Tractor take the great SA debate to the streets

Tractor Outdoor Tomato sauce, tamatie sous or ketchup? Heinz and Tractor take the great SA debate to the streets

3 days

Afda Represents South African Creative Education at CILECT 2026 in Dublin

Afda Afda Represents South African Creative Education at CILECT 2026 in Dublin

2 days

Effie College announces 2026 Nedbank Challenge winners

Association for Communication and Advertising Effie College announces 2026 Nedbank Challenge winners

3 days

When trust is harder to find, Coronation asks who has earned yours

Ogilvy South Africa When trust is harder to find, Coronation asks who has earned yours

3 days

Hot 102.7FM sweeps Best of Joburg and Ekurhuleni Radio Awards

HOT 102.7FM Hot 102.7FM sweeps Best of Joburg and Ekurhuleni Radio Awards

3 days

An appetite for local authority

Caxton Media An appetite for local authority

3 days

The fear we invented: Why creativity and technology were never enemies

Accenture Song The fear we invented: Why creativity and technology were never enemies

3 days

Africa’s noise could hold the next big business idea

Omnicom Advertising South Africa Africa’s noise could hold the next big business idea

5 Nov 2026

Hyprop appoints Primedia Malls and The Media Factory as digital media co-sales partners

Primedia Out-of-Home Hyprop appoints Primedia Malls and The Media Factory as digital media co-sales partners

5 Nov 2026

More news

Juliet Mogorosi

South Africans are open to AI but still expect access to a person

Juliet Mogorosi, Everlytic 2 Sep 2026

Direct marketing: A national opt-out system and the effect on B2B marketing

Direct marketing: A national opt-out system and the effect on B2B marketing

Nicolene Schoeman-Louw, SchoemanLaw 30 Jun 2026

#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower

#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower

19 Jun 2026

TikTok Live is open. Your customer is inside. So where are you?

TikTok Live is open. Your customer is inside. So where are you?

Runyararo Mutsinze 12 Jun 2026

South Africa’s spam-call era is over and call centres must evolve or die

South Africa’s spam-call era is over and call centres must evolve or die

JG Bezuidenhout, Offernet 11 Jun 2026

Why keeping your customers is now the smartest growth strategy

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman, Everlytic 10 Jun 2026

Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

7 ways to market smarter when every rand counts

Remi Du Preez 27 May 2026

Image source: Richard Thomas –

CPA amendments: What new direct marketing rules mean for agents

Rowan Terry and Clare Laurent 20 May 2026

Your customers know when you’re faking it

Your customers know when you’re faking it

Cristelle Snyman, Everlytic 20 May 2026

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6 internal comms moves that turn culture into real results

Samantha Page 19 May 2026

Source: Image supplied

Calling SA’s creators: 2026 Content Creator Awards now open

15 May 2026

Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)

What The Alchemist can teach us about advertising

David edworthy 8 May 2026

Source:

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Source:

You probably wouldn’t notice if an AI chatbot slipped ads into its responses

Brian Jay Tang and Kang G. Shin 28 Apr 2026

Source:

SA moves to curb spam calls with stricter direct marketing regulations

20 Apr 2026

Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

Loyalty marketing is solving the wrong problem

Philip Cohen 14 Apr 2026

Cristelle Snyman, marketing manager at Everlytic

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Everlytic 7 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

Source:

Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

Precision. Power. Prestige – A fresh path to marketing excellence

Precision. Power. Prestige – A fresh path to marketing excellence

DMASA 9 Mar 2026

SA agencies shine on the global stage at the International Echo Awards 2025

SA agencies shine on the global stage at the International Echo Awards 2025

DMASA 16 Jan 2026

Source:

UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

DMASA 2 Dec 2025

Assegai Awards honoured at the UJ Strategic Communications Alumni Event

Assegai Awards honoured at the UJ Strategic Communications Alumni Event

DMASA 27 Nov 2025

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