Research News

BizTrendsTV

RAPT BizTrendsTV: Carmen Murray: The Analogue Renaissance – A return to real-world connection

Subscribe & Follow

The Lead Creative

The Lead Creative: Unpacking Cannes 2025 with Xolisa Dyeshana and Saf Sindhi

Advertise your job vacancies

Brands have an opportunity to build authentic, multilayered connections with female sports fans

Brands have an opportunity to build authentic, multilayered connections with female sports fansUyanda Manana, Levergy

Source: © 123rf The BRC has responded to Nielsen’s decision to exit the South African market

BRC responds to Nielsen's decision to exit SA

2 Sep 2025

Inside the V&A Waterfront's data-driven retail revolution

Inside the V&A Waterfront's data-driven retail revolution

28 Aug 2025

More news

Industry insights: Consumers still aspire, but planning is everything

Industry insights: Consumers still aspire, but planning is everything

Vicinity Media 8 Aug 2025

The Up&Up Group, together with key clients, has partnered with Dr Karen Nelson-Field (pictured) to deliver South Africa’s first-ever data on digital media attention metrics (Image supplied)

Attention is the new currency: SA's first human data study

6 Aug 2025

What South Africa’s fast food choices reveal about brand loyalty, value and visibility

Rogerwilco 5 Aug 2025

South Africa’s ‘Chicken Wars’ redefining the fast food industry

South Africa’s ‘Chicken Wars’ redefining the fast food industry

Insight Survey 4 Aug 2025

South Africa’s Most Recommended Brands for 2025 revealed

South Africa’s Most Recommended Brands for 2025 revealed

KLA 1 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

Vikas Mehta, regional CEO – Sub-Saharan Africa, Ogilvy Africa Network and Dr Myriam Sidibe.

Ogilvy Africa and Brands on a Mission join forces for social impact

30 Jul 2025

The experience paradox: Why better satisfaction scores don't always mean growth

The experience paradox: Why better satisfaction scores don't always mean growth

Nithi Kumar, Kantar 30 Jul 2025

Source: © 123rf The year ahead brings a perfect storm of marketing pressures. Are your agency partners ready?

Preparing for 2026: Why the clock is already ticking for marketers

29 Jul 2025

What South Africans crave: Unlocking the R190bn fast food economy

What South Africans crave: Unlocking the R190bn fast food economy

Rogerwilco 24 Jul 2025

South Africans embrace tech with optimism and purpose

South Africans embrace tech with optimism and purpose

KLA 23 Jul 2025

The loyalty effect! New report alert: What 6 billion emails say about rewards

The loyalty effect! New report alert: What 6 billion emails say about rewards

Everlytic 23 Jul 2025

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

A high-tech coffee culture is brewing in the South African market

A high-tech coffee culture is brewing in the South African market

Insight Survey 9 Jul 2025

Source: © 123rf For the first time in the decade-long history of Agency Scope in South Africa, participation is on track to surge to a record 710 interviews

Marketers make their voices heard, as Agency Scope participation almost quadruples

8 Jul 2025

How South African travel patterns are changing in 2025

How South African travel patterns are changing in 2025

KLA 8 Jul 2025

Saving and investing choices of the SA consumer class

Saving and investing choices of the SA consumer class

BrandMapp 4 Jul 2025

OOH media globally has had its best year to date, with global OOH spend in 2024 reaching $46.2bn (Image supplied)

Global OOH media hits $46.2bn in its best year to date

30 Jun 2025

How South African youth are shaping the future of marketing

How South African youth are shaping the future of marketing

KLA 18 Jun 2025

5 things you might not know about SA's youth consumer class

5 things you might not know about SA's youth consumer class

BrandMapp 12 Jun 2025

Print still a critical part of retailers’ advertising mix – European research

Print still a critical part of retailers’ advertising mix – European research

Spark Media 12 Jun 2025

Insights-driven marketing: Reshaping consumer market research

Insights-driven marketing: Reshaping consumer market research

BMi Research 12 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Source: © 123rf The most recent IAS Media Auditing Masterclass explored the often-overlooked parts of agency spend where bloated Scope of Work (SOW) estimates and unchecked costs run rife

IAS Media Auditing Masterclass: If you’re not auditing, you’re bleeding

10 Jun 2025

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

KLA 10 Jun 2025

What news sources do we actually trust?

What news sources do we actually trust?

BrandMapp 9 Jun 2025

Powerful analytics measure real-world results with precision

Powerful analytics measure real-world results with precision

Vicinity Media 6 Jun 2025

No market research? You’re throwing good money after bad

No market research? You’re throwing good money after bad

BMi Research 5 Jun 2025

The missed opportunity of not embracing geospatial science in trade area analysis

The missed opportunity of not embracing geospatial science in trade area analysis

AfriGIS 4 Jun 2025

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Maps reveals South African consumer behaviour and media trends

28 May 2025

Let's do Biz