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The Lead Creative: Unpacking Cannes 2025 with Xolisa Dyeshana and Saf Sindhi

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Brands have an opportunity to build authentic, multilayered connections with female sports fans

Brands have an opportunity to build authentic, multilayered connections with female sports fansUyanda Manana, Levergy

Source: © 123rf The BRC has responded to Nielsen’s decision to exit the South African market

BRC responds to Nielsen's decision to exit SA

2 Sep 2025

Inside the V&A Waterfront's data-driven retail revolution

Inside the V&A Waterfront's data-driven retail revolution

28 Aug 2025

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eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

18 Dec 2024

#BestofBiz 2024: Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

https://communities.springernature.com/

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Exploring South Africa’s evolving travel trends in a post-pandemic world

Exploring South Africa’s evolving travel trends in a post-pandemic world

KLA 12 Dec 2024

Source: © 123rf Over the last five years, South Africa’s traditional TV viewership (on regulated services) has declined from 38.2 million to 32.5 million, but despite this content consumption remains robust

Content consumption remains robust, despite traditional TV and radio figures down

10 Dec 2024

Forbes: How shopping habits can reveal credit risk to banks and insurers

Forbes: How shopping habits can reveal credit risk to banks and insurers

Jon Jacobson, Omnisient 5 Dec 2024

How is SA’s middle class feeling going into the holidays?

How is SA’s middle class feeling going into the holidays?

BrandMapp 5 Dec 2024

3 questions to identify your brand’s strategic priorities for 2025

Cynthia Vega and Piers Lindsay-Taylor, Kantar 5 Dec 2024

Source:

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Superior data for big decisions: TGI leads consumer profiling in SA

Superior data for big decisions: TGI leads consumer profiling in SA

Ask Afrika 28 Nov 2024

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Kantar 27 Nov 2024

Africa’s luxury market defies economic pressures

Africa’s luxury market defies economic pressures

22 Nov 2024

NIQ Retail Barometer: South Africans spend R214bn on FMCG and durable goods in Q3 2024

NIQ Retail Barometer: South Africans spend R214bn on FMCG and durable goods in Q3 2024

NielsenIQ 22 Nov 2024

Graeme Lawrence honoured with the 2024 Quirk's Lifetime Achievement Award

Graeme Lawrence honoured with the 2024 Quirk's Lifetime Achievement Award

Human8 21 Nov 2024

10 Marketing trends for 2025

10 Marketing trends for 2025

Kantar 20 Nov 2024

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

2024 Township CX Report: Insights for brands navigating South Africa's township economy

2024 Township CX Report: Insights for brands navigating South Africa's township economy

Rogerwilco 20 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

KLA 19 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Zebra Technologies unveils 17th Annual Global Shopper Study

Zebra Technologies unveils 17th Annual Global Shopper Study

13 Nov 2024

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach 12 Nov 2024

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand support

Rogerwilco 12 Nov 2024

Optimism, pessimism and everything in between

Optimism, pessimism and everything in between

Livingfacts 12 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black Friday

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black Friday

NielsenIQ 8 Nov 2024

BrandMapp's Stuart Lowe passes away, industry pays tribute

BrandMapp's Stuart Lowe passes away, industry pays tribute

Danette Breitenbach 31 Oct 2024

Source: © 123rf Involving employees in sustainability strategies is key to future success says Scopen’s 4th edition Sustainability Study in Latin America report

Part 1: Scopen 4th Latam Sustainability Study: 6 key findings

29 Oct 2024

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