This month's Marketing Mastermind is Blue Robot, a company that delivers social messaging and interactive brand experiences for brands across the globe. Kyle Oosthuizen, COO, discusses what being a Facebook Marketing Partner means, and the benefits it carries for the business and its clients...
Facebook
Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering...
Winning brands convince consumers in the new normal...
Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of Clockwork Media, founded in 2010 in South Africa...
Winning brands convince consumers in the new normal...
2 days ago
Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering...
2 days ago
This week's book choice, Invisible Cities by Italo Calvino is an adult fairy tale of sorts detailing the fantastical adventures of Marco Polo through a series of strange, sinister and surrealistic cities...
Bronwyn Williams 22 Feb 2021
With the aim of addressing inclusion and diversity in the advertising and communications industry, Machine_ has launched The Forge - which aims to find, mentor and grow young creative talent...
Machine_ 22 Feb 2021
2Stories is a new content collective by serial entrepreneur Joanne Hope and seasoned content director Anelde Greeff...
Evan-Lee Courie 22 Feb 2021
Duke recently signed up as the first South African enterprise to partner with Copysmith, the AI copywriting and content generation platform...
DUKE 22 Feb 2021
African streaming service Showmax has licensed its first international reality TV series format, Temptation Island...
Showmax 22 Feb 2021
Being acknowledged and appreciated is everything and this April it's the turn of brand managers on Biz...
Bizcommunity.com 22 Feb 2021
Lerato Sibanda writes that we are missing out from many opportunities and basic social interaction as a result of the uprising of social media apps...
Lerato Sibanda 22 Feb 2021
Lions has published the agenda for its March edition of Lions Live. Designed as a toolkit for the creators of tomorrow, the interactive digital experience has been created to drive measurable gains in both personal and professional development...
Humans create ideas and technology helps us share them. Finding a team that can marry the two, will give any brand a competitive edge. The human behind the tech always has to ensure that their ideas are culturally relevant to the audience...
Zubeida Goolam 19 Feb 2021
During the Effie Awards South Africa 2021 online workshop, the ACA will provide guidelines, tips on how to enter, requirements, case study presentations and more from 10.30am-12.30pm on Tuesday, 23 February...
Association for Communication and Advertising 19 Feb 2021
The City of Cape Town's Film Permit Office has revealed they are currently facilitating and monitoring 10 productions, including four feature films and six television series...
Times have changed, and so has what consumers want and expect of brands. When we think about shopping now, our concerns lie a little deeper than whether the item is in stock or not. Now shoppers are thinking about how to get hold of said product while staying safe and avoiding crowded spaces...
This week I catch up with Melissa-Joy Ohlsson, head Of strategy for Volt Africa, an integrated digital service provider based in South Africa which specialises in creating customised digital strategies suited for your brand...
Evan-Lee Courie 18 Feb 2021
How are South Africa's top performing businesses meeting their revenue targets during one of the toughest operating environments of the past decade?
Woolworths Taste continues to hold its own, with a 13% increase in circulation in 2020 Q4 and unprecedented online performance in January 2021...
New Media 18 Feb 2021
For those who are hard of hearing, the deaf, people with low vision and the blind, accessing basic TV features like sound controls and screen settings can still prove challenging...
Samsung South Africa 18 Feb 2021
MediaCom's pioneering creative work on behalf of clients such as Uber, PlayStation, and Dell Technologies landed them the Adweek Global Media Agency of the Year award...
This article provides you with a starting point, a way to begin honing your perspective and identifying the susceptibility of disruption in your industry: by gauging the past, the present and the yet-to-come...
Dentsu 18 Feb 2021
Advertising monitoring and insights business, Adcheck, celebrates its 50th birthday this year...
AdCheck 18 Feb 2021
Level one BEE media specialist agency, MediaHeads 360, continues to activate, captivate and amplify two years after its relaunch...
MediaHeads 360 18 Feb 2021
Stir, a full service digital offering that was started on the back of the R1,000 Challenge on 702 and CapeTalk in 2012 has merged with HaveYouHeard, a communications agency immersed in culture...
Evan-Lee Courie 18 Feb 2021
Publishing celebratory stories and current development insights, the Public Sector Leaders digimag highlights the success of public servants, catering to a monthly audience of more than 40,000 readers...
Topco Media 18 Feb 2021
Mo's already read, from research carried out by KLA, that participants in a recent blind tasting survey couldn't tell the difference between boxed and bottled wine...
Kangwe Monkoane, KLA 18 Feb 2021
New York Festivals Advertising Awards has announced its 2021 NYF executive jury, featuring jury president Ralf Heuel, CCO and partner of Grabarz & Partner Germany and jury member PJ Eales, ECD at Machine Cape Town, South Africa...
To unlock the power of true digital transformation, leaders need to find ways to put digital first, encouraging everyone in a company to start thinking about...
Kevin South 18 Feb 2021
Five lessons from Jacaranda FM's marketing manager, Leith Smith...
Jacaranda FM 17 Feb 2021
Educo Academy has launched a Sales and Marketing Seta-accredited programme, free to qualifying students between the ages of 18 and 28...
The 2021 Edelman Trust Barometer reveals that South Africans now trust business more than any other institution, and are looking to CEOs to solve societal challenges that have been exacerbated by the Covid-19 crisis...
London International Awards has created a coaching and networking programme to develop, educate, inspire and grow young creative talent...
Shopping mall marketing teams, together with events agencies, are creating new and unique ways to involve tenants in their marketing strategies...
Amanda Rabinowitz-Muller 17 Feb 2021
