This week, we go behind the selfie with Mathe Okaba, CEO of the Association for Communication and Advertising (ACA), which last week held the 24th and final Apex Awards ceremony, ahead of the introduction of the Effie Awards in South Africa next year.
Okaba captions this: “Let it flow.”
1. Where do you live, work and play?
I am a Gauteng Province (GP) woman. I know GP is huge, so to be specific, I run the streets of Johannesburg North. So that’s where I work, play and eat.
2. What’s your claim to fame?
My sense of humour and my dancing skills – good to some, and outdated to others. Oh, and my out-of-tune singing tone.
3. Describe your career so far.
I have had an enormous amount of fun in most of the career choices I have made, except one – which I will plead the Fifth on. Marketing and broadcasting run in my veins. Advertising is my soul.
4. Tell us a few of your favourite things.
Travelling to new and unchartered destinations, playing tennis when my frozen shoulder isn’t bothering me, and I enjoy learning new things – I still need to learn to ride a motorbike.
5. What do you love about your industry?
The passion the people possess and display. The fluidity in their approach to problem-solving and the frankness, sometimes with respect.
The golden thread at the recent Apex Awards Masterclass 2019 was to create a sustainable future. This was the overriding message from the presentations on the days that ranged from gender diversity, creating a culture of trust, identifying as an African, balancing media channels or marketing to the township...
The people make this industry what it is, and their commitment to their work is immeasurable.
6. Describe your average workday, if such a thing exists.
Which average day? OK, I will give you ‘Wednesday’, which you can replicate to 90% of my week. Meetings, meetings and more meetings, answering endless emails and returning all the missed calls I received whilst I was in the meetings.
7. What are the tools of your trade?
The tools of my trade are; diplomacy, and dealing with fact rather than emotion.
Ending a run of 24 Apex Awards, last night saw DDB Africa awarded the first ever and only Lifetime Grand Prix Award for their client First National Bank for the 'FNB Switch - Beating the Beep out of Beep Bank'...
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