This week, we go behind the selfie with Renate Albrecht, media director and mob mother at Brand Cartel.
Caption: Albrecht captions this: "Low selfie-esteem? All good! Filter up..."
1. Where do you live, work and play?
I live, work and play in Bryanston. In fact, I live on the same road as the agency so it takes me 1 hip-hop track to get to work in the mornings. My work feels like play, so I play (and work) at work.
If I am playing outside of work, then I'm likely at the gym, blowing off some steam.
2. What’s your claim to fame?
Because I work in media and PR, my job is to make my clients and their brands famous – they are my claim to fame. Right now, I’m particularly proud of the work we are doing with celebrity chef and TV personality, Lorna Maseko.
Additionally, I am fondly referred to as the "mob mother" by colleagues and people in the industry – this is because my mantra is "keep the paw-paw away from the fan – no matter what".
3. Describe your career so far.
I can compare my career to that of a rollercoaster ride: every day has its ups and its downs, there are moments of euphoria, panic and instances where I want to projectile vomit all over my shoes, but at the end of this exhilarating ride, I feel alive and excited and want to do it all over again!
4. Tell us a few of your favourite things.
My little black pug, media monitoring software and cold espresso coffee.
Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...
11. Tell us some of the buzzwords floating around in your industry at the moment, and some of the catchphrases you utter yourself.
Influencer marketing, engagement, ROI.
Some of my catchphrases: "Whatever obstacles you encounter today, find a resolve by throwing love and passion at it", "What are we doing today, to ensure that the paw-paw steers clear of the fan and remains at Fruit&Veg City?"
12. Where and when do you have your best ideas?
At the gym and while engaging in long, romantic walks to the bathroom.
16. What advice would you give to newbies hoping to crack into the industry?
Be patient. It takes time to build a solid media list and a lasting and respected reputation in the industry. Once you have built a solid foundation for yourself, that's when the magic happens and it's worth waiting for.
Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, was an #Inspiring50 2018 nominee, and can be reached at ...
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