Most Read

  • AI and retail: A South African conundrum
    AI and retail: A South African conundrum
    Artificial intelligence (AI) is being successfully deployed in the global retail sector, but it needs to be used carefully in the South African context, taking into account specific market characteristics. By Wendy Tembedza
  • Paula Hulley
    Paula Hulley, IAB SA CEO, steps down
    Haydn Townsend, IAB SA chair has announced that Paula Hulley, IAB SA CEO will not be renewing her contract into 2022.
  • Let’s Talk Digital is hosted by Audrey Naidoo
    Let's Talk Digital podcast launches on Bizcommunity
    This September, Let's Talk Digital, a new multimedia offering launches on Bizcommunity. The bi-weekly podcast, hosted by Audrey Naidoo and produced by Tyran De Beer, features conversations with leading voices in the SA digital marketing and media space.
  • Helen R. McIntee, president of the African Marketing Confederation
    The AMC announces relaunch
    The African Marketing Confederation (AMC) has announced its relaunch, with updated vision and goals. The AMC is a pan-African body of marketing professionals with the aim to bring national marketing bodies and associations of nine countries together.
  • Red & Yellow partners with Unilever on BCom in Marketing degree
    Red & Yellow partners with Unilever on BCom in Marketing degree
    A partnership between the Red & Yellow Creative School of Business and global FMCG giant Unilever looks to produce future-fit graduates ready for the challenging and rewarding world of marketing.
  • South Africa's proposed Startup Act to be revealed soon
    South Africa's proposed Startup Act to be revealed soon
    On 16 September, startup ecosystem stakeholders will be revealing the latest findings and plans towards the development of a proposed South African Startup Act - a call to the president to unleash the growth and innovation inherent in the country's entrepreneurs and youth. These findings, gathered over the past six months via desktop research, focus groups and research contributed by the World Bank, provide a holistic overview of the problems affecting the ability of startups to establish, grow and scale in South Africa.
  • Source: ©Andriy Popov
    The need to curb money laundering
    The Anti-Money Laundering (AML) market makes up a significant proportion of the global Gross Domestic Product (GDP), but the real issue is that money laundering is used to fund other illicit activities, such as smuggling, bribery, corruption, cybercrime, illegal arms dealing, human trafficking, modern slavery, and more. By Amit Singh
  • Henriëtte Loubser, Netwerk24's editor-in-chief
    Netwerk24 undergoing a metamorphosis
    Netwerk24, the acting digital home of Media24's Afrikaans titles, is moving to a new platform in early October. It will also be launching a brand new app.
  • EXCLUSIVE: Craig Naicker talks Happy Friday
    EXCLUSIVE: Craig Naicker talks Happy Friday
    CWDi has been rebirthed as Happy Friday by reinventing the agency model - for staff and clients alike. By Evan-Lee Courie
  • Net#work BBDO has a 'meltdown'
    Net#work BBDO has a 'meltdown'
    Everything has changed. That is a given. And so when Net#work BBDO moved into their new offices and started unpacking the 27 years of awards haul for the shelves, the leadership team had, well, a meltdown.
Show more
Advertise on Bizcommunity

Subscribe to industry newsletters

The seven secrets to successful SMS campaigns

This 160-digit marketing starting at R0.17 per SMS with up to 98% open rates offers more opportunities than you might expect. The dilemma with most marketers seems to be, how do I make sure my SMS marketing campaigns are as successful as they can be? Here, we will share the seven secrets to successful SMS marketing campaigns with you.
The seven secrets to successful SMS campaigns

1. Attractive SMS campaigns
Unless you want to overload your audience with tons of messages, you will have to limit your message to the 160 characters of one SMS. This means you have to find a creative use for the limited space to bring your message across. Make your text appealing without compromising on persuasion and comprehension. If you are looking for inspiration, you can take a look at the Twitter accounts of other companies, dealing with the same character limitation, such as Amazon. Whatever you do, make sure you still communicate in a way that matches your audience and company.

2. Clear call to action
What do you want the receiver of your message to do after reading your carefully thought out SMS campaign? Make sure the goal of your message is reached by explicitly triggering an action from your receiver. That means you don’t just send a discount code or an event announcement. Instead, you should invite your receiver to click on the hyperlink, register for the event of cash the coupon within 24 hours.

3. Exclusive
If the offer you send is available to all customers, there will be no added value to the SMS for the receiver. Make sure the receiver has a clear reason not to unsubscribe from your SMS list. Therefore, it is important to let him know that he has received an exclusive offer. You can mention this in the text, or you can choose to -for example- add the word SMS to the discount code or by stating this is a VIP only offer.

4. Personalise
Because SMS marketing campaigns are a powerful tool, your company is not the only one asking for your customer’s attention via SMS. Your message should this be worth the read. Therefore, personalisation is crucial. There are several ways to successfully personalise a message in order to increase its value. Consider adding the name of the receiver, but also adding your own. Also, you could consider adding subcategories to your SMS list. This way, you can personalise your message on more than just the name. Here, you can read more about sending personalised SMS.

5. Interaction
Nowadays, there is no need for SMS campaigns to be one-way. If you use the right platform, you can easily enable the receiver to send a reply to your campaign. This way, you can have an actual conversation with your audience. This will not only make your company more approachable, which can be of great influence on brand loyalty. Also, it will allow you to receive feedback and ask questions, giving you the insights to take your business to the next level.

6. Questions and questionnaires
Of course, there are more ways to receive this feedback from your customers. As a very accessible communication tool, SMS is most suitable for sending out questionnaires. With CM’s Marketing Campaigns you will shortly easily send out questionnaires to everybody in your SMS list. Read more about CM’s Marketing Campaigns.

7. Timing and frequency
A final but not unimportant point is timing. You can imagine that if you send out carefully thought out SMSes at the wrong time it is a waste of time, money and efforts. Therefore, you need to make sure you know what time is best for your target audience. This can vary per group. Here, you can read more about the perfect timing of SMS messages.

It is not just in regards of timing that the perfect SMS campaign depends on your target audience. Don’t hesitate to experiment a little with all the mentioned variables and keep a close eye on results such as open ratio and click rates. Data analysis will tell you what messages are most effective for your target audience.

Of course, you can always count on us to help you set up the most successful SMS marketing campaign. Read more about CM’s Marketing Campaigns or {{ contact us]] for more information.

To celebrate Biz's 20th birthday month, get 20% off all rate card products:

Let's do Biz