Marketing & Media Company news South Africa

Clicks is stopping TB

World TB Day takes place on 24th March 2009 and the slogan for this year (from the Stop TB Partnership) is “I am stopping TB”, which is a campaign that started last year and is designed to create a feeling of ownership and empowerment.

It encourages all citizens to do what they can to help to eradicate this killer epidemic, and all businesses and organizations to make the slogan their own (i.e. Clicks is stopping TB) and do as much as possible to fight tuberculosis.

The key messages that the World Health Organisation (WHO) and the Stop TB Partnership have drafted are as follows:
Drug resistant TB is not being addressed with sufficient speed or commitment. Everyone is at risk and action is needed now.
Across the world all countries must confront the co-epidemic of HIV and TB. All people living with HIV and AIDS must have full access to TB services.
More translational research into the TB bacilli needs to be done. This would be translated into more effective drugs, diagnostics and vaccines, and operational research to make TB services more accessible and their delivery more efficient.
Public TB programmes need to form new and innovative partnerships with private health care providers and other organizations in order to provide accurate diagnosis and effective treatment to people diagnosed with TB.

In 2008, realising the importance of this global issue, Clicks put their store managers in the Western Cape, which is the most affected area in South Africa, through a concentrated TB awareness workshop. The workshops equipped store managers to filter the information to all store staff in the area enabling them to give informed advice to Clicks customers who require accurate information on TB.

“In support of the fight against TB we trained our store managers in the Western Cape with the objective to pass the knowledge on to their store teams. This indirectly benefits the Clicks shoppers who are served by better informed staff,” says Daniela Rudner, New Clicks Employee Wellness Manager.

For more information about TB visit www.stoptb.org and for info on Clicks counseling services please contact 0800 611 102 or visit www.clicks.co.za. You may also visit www.clicks.co.za or call 0860 CLICKS (254 257) to find your nearest Clicks Clinic and speak to the Nursing Practitioner for advice. Please note that TB testing is only performed in hospitals.



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Magna Carta
Contact: KATE THOMPSON
T: (021) 417 5833
F: 086 660 9780


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