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Ford takes a wideopen platform
Wideopen Platform, a Primedia Unlimited subsidiary, has branded large sections of the arrivals and departures halls at Johannesburg International with motor vehicle manufacturer Ford's advertising. The campaign consists of a range of small advertising portions placed together to create blanket cover over a substantial area of the corridors, exposing the brand to all passengers moving to and from aircraft as a result.
Caryn Cohen, Wideopen Platform CEO, says: "Airports are usually inundated with advertising. By delivering advertising that breaks the mould, Wideopen Platform ensured that the Ford brand maintains prominence at Johannesburg International."
Media used included transparent window marking film, front - and back - lit PVC, and self-adhesive vinyl, applied to boards and placed into snapper frames and crystal clear window marking film.
"The brief from Ford was to reinforce the brand's position as one that is on the up and up. The size, location and innovation that underpin the campaign have achieved just that."
