The hardest pitch in Public Relations isn’t to the media
Aobakwe Sibiya
Wideopen Platform, a Primedia Unlimited subsidiary, has branded large sections of the arrivals and departures halls at Johannesburg International with motor vehicle manufacturer Ford's advertising. The campaign consists of a range of small advertising portions placed together to create blanket cover over a substantial area of the corridors, exposing the brand to all passengers moving to and from aircraft as a result.
Caryn Cohen, Wideopen Platform CEO, says: "Airports are usually inundated with advertising. By delivering advertising that breaks the mould, Wideopen Platform ensured that the Ford brand maintains prominence at Johannesburg International."
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