Wideopen Platform, a Primedia Unlimited subsidiary, has branded large sections of the arrivals and departures halls at Johannesburg International with motor vehicle manufacturer Ford's advertising. The campaign consists of a range of small advertising portions placed together to create blanket cover over a substantial area of the corridors, exposing the brand to all passengers moving to and from aircraft as a result.
Caryn Cohen, Wideopen Platform CEO, says: "Airports are usually inundated with advertising. By delivering advertising that breaks the mould, Wideopen Platform ensured that the Ford brand maintains prominence at Johannesburg International."
Top stories
Marketing & MediaPrimedia unveils transformative digital vision at industry showcase
Primedia Broadcasting 8 hours
Marketing & MediaBreaking the 4th wall with The Media Krate’s WiFi enabled 3D sustainability/sustainable wall murals
Kabelo Kale, The Media Krate 3 days
More news
Entrepreneurship
Bridging the last metre: Where skills funding fails small business
Vanessa Perumal 2 hours
Automotive
Foton breaks into South Africa’s top commercial vehicle ranks in just over a year
Foton 3 days
Legal
Draft amendments to employment laws - part 1: Parental leave overhaul and more
Talita Laubscher and Chloë Loubser 5 hours
Legal
When the numbers don't add up: Educational risks of counterfeit calculators
Jason Govender and Jarred West 9 hours
ESG & Sustainability
Eczema and asthma in children: how household fuels are harming health in poor South African homes
Mandla Bhuda, Janine Wichmann and Joyce Shirinde 8 hours
Energy & Mining
South Africa's first gas terminal faces delay as Vopak pushes back investment decision
10 hours
Tourism & Travel
Driving modern conference success through tech and connection
Matshidiso Kekana 9 hours
Healthcare
Local production of Gilead's HIV drug in South Africa could boost access
Jennifer Rigby 10 hours
