Ford takes a wideopen platform

Caryn Cohen, Wideopen Platform CEO, says: "Airports are usually inundated with advertising. By delivering advertising that breaks the mould, Wideopen Platform ensured that the Ford brand maintains prominence at Johannesburg International."

Media used included transparent window marking film, front - and back - lit PVC, and self-adhesive vinyl, applied to boards and placed into snapper frames and crystal clear window marking film.

"The brief from Ford was to reinforce the brand's position as one that is on the up and up. The size, location and innovation that underpin the campaign have achieved just that."