Accolades for Jet Club

Robin Clark, whose global expertise on customer loyalty is respected around the world, comments: "I think Jet Club is a brilliant customer club and that it really lives up to being 'Proudly South African'."

His views were formed in researching the club for a feature article for his website, www.thewisemarketer.com and publication, The Wise Marketer, which is distributed to marketing executives with an interest in customer loyalty.

It was Jet Club's most recent undertaking to address South Africa's housing backlog and commitment to a public private partnership that will assist government in meeting its delivery targets that caught Clark's attention.

Jet partnered with Habitat for Humanity, an innovative, international non-profit organisation to build six simple, decent and affordable houses last year and recently announced that it would be building another eight houses (for Jet Club members) on sites throughout the country between June and August.

Cameron Burt, marketing manager of Jet Club, says: "We are naturally delighted to have received recognition from one of the doyens of customer loyalty. Particularly in view of the fact that in terms of numbers this is a very small intervention - an opportunity for intense one-on-one relationship building. We aimed really just to do some good where it is needed most."

Clark says the Club's strength is that it continually strives to make a real difference to the lives of its members.

Over 1.8 million readers (AMPS 2004A) receive the Jet Club Magazine and its efforts to identify and meet customer needs has secured its position as the number one retail brand, based on awareness, trust and confidence levels (Markinor/Sunday Times Survey 2004).