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Calling all Telkom users
Telkom commissioned ComutaNet to create awareness amongst economically active commuters of its latest product offering - WorldCall Charge/Calling Cards. Telkom elected to utilise ComutaNet's standard moving trailers and employed six standard trailers, moving them between some of South Africa's busiest taxi ranks, to sustain the promotion.
The trailers, displaying a colourful creative set against a bright blue background, showed the various WorldCall Charge/Calling Cards with the payoff line "It's your card. It's your call!"
Kevin Kirby, ComutaNet group marketing manager, says: "Creating awareness and exposure of the new WorldCall Charge/Calling Cards was the primary objective of the trailer advertising campaign to ensure Telkom reaches its target audience. That these double-sided mobile billboards can be strategically moved and positioned in areas where the target audiences are, proved highly successful."
