The trailers, displaying a colourful creative set against a bright blue background, showed the various WorldCall Charge/Calling Cards with the payoff line "It's your card. It's your call!"
Kevin Kirby, ComutaNet group marketing manager, says: "Creating awareness and exposure of the new WorldCall Charge/Calling Cards was the primary objective of the trailer advertising campaign to ensure Telkom reaches its target audience. That these double-sided mobile billboards can be strategically moved and positioned in areas where the target audiences are, proved highly successful."
