Catching media buyers sitting down

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"This is the third year that the station has signed up for 12 months, indicating that the platform is effective in delivering awareness to a targeted audience, during a time when no other means of advertising competes for share of mind," says TLC's joint MD Brett Tucker.

"Its core target audience is likely to see the advert twice a day in relaxed environment, as opposed to media reps harassing them. The creative is not only effective in portraying the station's arty and sophisticated look, but serves as daily reminder," he concludes.