Media buyers | Bizcommunity

Media buyers | Bizcommunity

News

Tractor Outdoor integrates third-party verification into DOOH network

OOH

Tractor Outdoor integrates third-party verification into DOOH network

Issued by Tractor Outdoor 12 Dec 2025

How AI is changing, and might kill, SEO

Artificial Intelligence

How AI is changing, and might kill, SEO

Courtney Chapple, Issued by Brave Group 4 Dec 2025

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 2 Dec 2025

Source: © 123rf The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continues its four-part masterclass series with a deep dive into programmatic media, exposing inefficiencies and shedding light on the challenges and solutions facing advertisers today

Marketing & Media

IAS Media Assurance Masterclass Series spotlights Programmatic Media

24 Apr 2025

Sbu Sitole is the chief creative officer at The Odd Number. Source: Supplied.

Advertising

Sbu Sitole named LIA Audio & Radio jury president

8 Apr 2025

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Radio & Audio

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Issued by Mediamark 11 Mar 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

South Africa's counterfeit problem: Be aware of 'superfakes'

Retail

South Africa's counterfeit problem: Be aware of 'superfakes'

20 Sep 2024

Community radio: The essence of a community heartbeat

Radio & Audio

Community radio: The essence of a community heartbeat

Mpho Mothapo, Issued by Motherland OMNi 25 Jul 2024

Publicis Groupe’s Le Cubs programme graduates share their experiences

Youth Month

Publicis Groupe’s Le Cubs programme graduates share their experiences

Issued by Publicis Groupe Africa 20 Jun 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

A campaign and a half: MediaHeads 360's impactful collaboration with Cadbury

Media

A campaign and a half: MediaHeads 360's impactful collaboration with Cadbury

Candy Dempers, Issued by MediaHeads 360 31 Jan 2024

Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media

Digital

TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

Issued by DY/DX 27 Nov 2023

Source: © PROvoke Media Provoke Media's Innovator class in EMEA includes three innovators from Africa and three innovators from the Middle East Region

PR & Communications

Provoke Media's Innovator class in EMEA: 3 innovators from Africa, 3 from the Middle East

20 Oct 2023

Image supplied. the host of 94.7’s Night Pulse, Bolele Polisa speaking at the AMF Project Mentor

Education

AMF's 2nd Project Mentor workshop provides valuable skills for media industry's young minds

12 Oct 2023

A.M.A Digital Media unveils Taptap Illuminate: Transforming advertising amidst SA's load shedding

Digital

A.M.A Digital Media unveils Taptap Illuminate: Transforming advertising amidst SA's load shedding

Issued by Gone Digital 11 Sep 2023

Source © alphaspirit The IAB South Africa has formed a three-year publishing industry measurement partnership with dY/dX, to provide a standardised measurement currency for publishers

IAB Bookmarks Awards

IAB SA and dY/dX partner for standardised measurement currency for publishers

29 May 2023

CRM, CX, UX

VMLY&R South Africa launches gamechanger, VMLY&R Commerce

Danette Breitenbach 15 May 2023

#StartupStory: Disrupting the status quo

Marketing

#StartupStory: Disrupting the status quo

Karabo Ledwaba 16 May 2023

Best performance of DOOH is seeded by facts

OOH

Best performance of DOOH is seeded by facts

Jorja Wilkins, Issued by Primedia Out-of-Home 13 Apr 2023

Source: © August de Richelieu Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens

Research

Nielsen One Ads launches in US

5 Jan 2023

When more is less: Tackling oversaturation in the OOH industry

OOH

When more is less: Tackling oversaturation in the OOH industry

Ben Harris, Issued by Tractor Outdoor 26 Oct 2022

Media buying made simple

Media

Media buying made simple

Issued by MegaVision Media 15 Jul 2022

Fashion

SA Fashion Week collections kick off in April

30 Mar 2022

OOH

WOO to reveal new audience measurement guidelines

23 Mar 2022

OOH trends forecast: Experts share 3 things we can expect to see in 2022

OOH

OOH trends forecast: Experts share 3 things we can expect to see in 2022

Issued by Tractor Outdoor 31 Jan 2022

Events & Conferencing

Have You Heard's in_Broadcasting launches conference series

Jessica Tennant 23 Nov 2021

Media

Josephine Buys, in her own words

26 Aug 2021

6 traits of a master media buyer

Media

6 traits of a master media buyer

16 Aug 2021

Picking a future in media: An AMF webinar

Advertising

Picking a future in media: An AMF webinar

Issued by Advertising Media Forum 30 Jul 2021

Let's not abandon the fundamentals of traditional marketing

Marketing

Let's not abandon the fundamentals of traditional marketing

Percy Shangase 19 Jan 2021

Participate in South Africa's Social Media Landscape Survey and be the first to get the full report in 2020

Social Media

Participate in South Africa's Social Media Landscape Survey and be the first to get the full report in 2020

Issued by Ornico 30 Jan 2020

#BizTrends2020: Data becomes ever more precious in 2020 and beyond

Trends

#BizTrends2020: Data becomes ever more precious in 2020 and beyond

Ansa Leighton 15 Jan 2020

Tanja Lategan has launched Enlight Strategic. Image supplied.

Digital

#StartupStory: Tanja Lategan launches digital transformation consultancy

Juanita Pienaar 16 Oct 2019

Image credit: cocoparisienne from Pixabay.

Digital

Digital advertising: distribution, the true disruptor

gustav goosen 1 Oct 2019

#BizTrends2019: A new golden age of OOH media in Africa

Trends

#BizTrends2019: A new golden age of OOH media in Africa

Greg Benatar 7 Jan 2019

A scene from Dr Beal's presentation for Spark Media.

Research

The role of memory and media in converting consumers for brand growth

Leigh Andrews 18 Sep 2018

I influence you, therefore, I am!

Social Media

I influence you, therefore, I am!

Graham Deneys, Issued by Dentsu 31 Aug 2018

Advertising

A trading platform that is set to 'revolutionise the OOH industry'

21 Aug 2018

#NewBiz: The Odd Number acquires equity stake in Hoorah

Advertising

#NewBiz: The Odd Number acquires equity stake in Hoorah

26 Jun 2018