Global lawmakers' growing concern with privacy is forcing marketers to rely more heavily on their first-party data. For the foreseeable future, CMOs will need to turn their minds to how they can use this data to create content that answers consumers' needs and captures their minds and loyalty.
By Ansa Leighton 2 days ago
All rights reserved. Copyright © 2020. Republish permission. ADSL & Web hosting proudly provided by Afrihost. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.
