Ansa Leighton

Lead platform and media consultant at Incubeta
Location:South Africa

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Lead platform and media consultant at Incubeta
#BizTrends2020: Data becomes ever more precious in 2020 and beyond

Global lawmakers' growing concern with privacy is forcing marketers to rely more heavily on their first-party data. For the foreseeable future, CMOs will need to turn their minds to how they can use this data to create content that answers consumers' needs and captures their minds and loyalty.

By Ansa Leighton 2 days ago

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