PE schools attend Chev Ute Force and Dreamfields soccer workshop

Hosted at Young Park Primary school in Young Park, primary schools from Schauderville and Kwazakhele were invited to participate in the workshop that provided them with basic coaching skills and intra school league training. Thirty teachers and seven General Motors employees participated in the workshop and in turn will develop aspirant soccer stars in their communities.

According to Tim Hendon, Chevrolet brand manager, the partnership with Dreamfields Project, has enabled Chevrolet to reach many disadvantaged communities where soccer is popular amongst youth. "At the end of the workshop each participant will receive a certificate of completion which makes them eligible to coach and arrange intra school league games in future," said Hendon.

He further explained that the initiative links back to the Dreamfields Project's goal of supporting the South African Football Association Development Agency's (SAFADA) 2022 Vision, which highlights the need for coaches and the need of finding and grooming talent. "Chevrolet Ute Force has pledged its commitment to this vision, and provides not only funding but also donates One World Futbol soccer balls and soccer equipment and the use of utility bakkies to reach remote communities," Hendon added.

Continued support

"As part of our 'What do you #PlayFor?' campaign introduced in April of this year, we will continue to support communities and the beautiful game of soccer - building the nation through play," Hendon said.

In the spirit of the Chevrolet Ute Force project, which is collaborative in nature and aims to share with people across the country, challenging South Africans to support their communities - a mini documentary of the Port Elizabeth project will be created. Spearheaded by the creative team of Bolton Inc, cinematographer Louis Bolton has captured the dreams of communities through the Ute Force initiative from day one.

Travelling with the team to Port Elizabeth, the KwaZulu-Natal native believes that it is through sharing stories that real change can be achieved. He is joined by producer and Ute Force Project manager Bridgette Bolton who oversees the roll-out of the Chevrolet Ute Force project from one community to the next.