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#Newsmaker: Outgoing Loeries chairperson, Tseliso Rangaka
Outgoing Loeries chairperson, Tseliso Rangaka.
Tseliso Rangaka, executive creative director at Ogilvy Cape Town, has just been announced as the new chairperson of the Loeries. I caught up with him for an exclusive chat on what he'll bring to the table...
Leigh Andrews 17 Aug 2018
“I joined the team and got the privilege to serve as its chairperson for three incredible years. I’ll never forget the feeling of being backstage, seeing the winners, the nervous presenters, and the impeccable clockwork that makes this event one of the best. It’s going to be hard to top that,” he continued.
Here, Rangaka goes on to tell us what he feels he brought to the Loeries, some of the lessons learned and his hope for the future of the Awards and the greater industry…
Every chairperson builds on what was started before their term. I’d like to think that I helped shoulder the important work of ‘making the circle bigger’ in terms of diversity and inclusion, challenging implicit bias in the judging of work and lowering historical barriers to entry into the industry.
Yes. Lots. I have learnt that change may be uncomfortable, but it is both necessary and inevitable. Coming out better depends on how much one embraces such change. Our industry is an exceptionally difficult one and can inflict crippling personal body blows. It’s important to always have some perspective. We all should learn how to take care of ourselves as we give. When our minds, bodies and relationships are healthy, our work and industry reflect this. I’m no guru but being on the public facing end of this gig has taught me that much.
Lockdown and the pandemic forced us into a time-out. The effects have been devastating. But not all is bad. The unexpected consequence has been a sharper focus by the industry on people. Not just colleagues, clients and consumers but humanity. I’ve seen agencies trade profits for staff wellbeing. Campaigns driven by self-interest are giving way to work that tries to make sense of where we are. Working remotely has rendered geographical borders almost irrelevant and is opening up new possibilities for collaboration.
Do we need buildings with ten thousand lights on to make great work? Does creative culture rely on proximity? Can a client sitting in Nairobi feel just as connected to their agency team as one a few blocks away? I don’t have the answers but it’s great that we’re asking the questions.
I think the Loeries is well positioned to play a much bigger role in bringing creativity and commerce together. The move to Johannesburg will no doubt help with that. The more marketers we show the correlation between outstanding creative work and great business results, the better off we’ll be as an industry. There is no business of advertising without successful business.
Bring your own shoes to fill.
Well, I’ve just started in my new role at FCB Joburg. I would like to focus on making that a good story.
Seeing it all come together. Creative Week is a buzz. It’s nerve wracking and exhausting but a thrill all the same. I’ve also had some great moments backstage with the various people that came and went throughout the awards evenings. Everyone, and I mean Everyone, draws a deep, staccato breath before walking on stage. You’ll love it.
Fran Luckin, CCO at Grey Africa, was recently elected as the new chairperson of the Loeries Board. Here, she tells us more about what the role means to her and as it's Women's Month, what it means from a female point of view, and what she hopes to achieve during her tenureship...
Jessica Tennant 3 Aug 2020