The announcement was made at the sponsorship-signing ceremony and press conference hosted in Beijing, with video messages from FIFA headquarters in Zurich. By establishing this alliance with FIFA, Yingli Green Energy is aiming to further its strategic marketing initiatives worldwide in conjunction with the Cup.
As a leading solar energy company and one of the world's largest vertically integrated photovoltaic manufacturers, it is answering FIFA's call to make the world's most popular sport not only a celebration of the game but also a sign of respect for the planet we inhabit.
FIFA president Joseph S Blatter congratulated the company from Zurich and indicated that FIFA had selected it to become one of its international sponsors because of its track record of success in the field of renewable energy and the company's clear commitment to the environment.
