The Home of Sport concept is rooted in sport culture, showcasing the best of the Adidas brand through powerful visual storytelling.
Customers will find a truly immersive retail experience, from cutting-edge technologies and a Run Lab that tests gait analysis, to a unique Made for You section where footwear and apparel can be personalised with embroidery, engraving, badges and heat press.
Changing rooms are spacious and include a bra measurement facility, as well as Radio Frequency Identification (RFID) mirrors that automatically detect product information, to provide consumers with real-time colour and style options.
The store has a wide selection of best-in-class products across its Running, Outdoor, Training, Women’s, Football, Sportswear and Originals categories, with a premium offering of Stella McCartney, Terrex and Y3, as well as an exclusive DBN t-shirt range.
The space is hyper-local, with Durban culture and credibility woven at every touchpoint. The store offers a modern retail space, with a dynamic layout that combines both functional and aesthetic elements.