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Stella Artois requires strict adherence to a nine-step pouring ritual, which, when performed correctly, results in perfection.
For a more practical demonstration, aspiring champions can see a visual demonstration of the nine step pouring ritual, by going to www.youtube.com/watch?v=YW8UQ57PZXw.
South Africans who feel that they might have what it takes to beat out hopefuls to become the South African Draught Master Champion are invited to throw down the gauntlet at www.stellasa.co.za. The top eight finalists will be announced on 30 September, followed by a final showdown on 6 October - to determine who will take the title of South African Draught Master.
For more information about the Stella Artois World Draught Master Competition, go to www.stellaartois.com.