Search on for the Stella Artois World Draught Master

If you think that you can pour the perfect draught, then now is the time to enter the competition to find the South African Draught Master. The SA champion will win a Stella Artois hamper and an all-expenses-paid trip to take part in the Stella Artois World Draught Master Championship in Buenos Aires on 26 October, 2011.

14 Sep 2011

Stella Artois requires strict adherence to a nine-step pouring ritual, which, when performed correctly, results in perfection.

The Purification: Use a clean and rinsed branded glass
The Sacrifice: Open the tap in one quick action and let the first drops of beer flow away
The Liquid Alchemy: Hold the glass just under the tap, without touching it, at a 45° angle
The Head: Lower the glass to allow the natural formation of the foam head
The Removal: Close the tap quickly and move the glass away so beer doesn't drip into the glass
The Beheading: While the head foams up and overflows the side of the glass, smooth it gently with a head cutterThe
Cleansing: Clean the bottom and sides of the glass
The Judgement: The right amount of foam is usually about two fingers
The Bestowal: Present the beer on a clean beer coaster with the logo facing the consumer

For a more practical demonstration, aspiring champions can see a visual demonstration of the nine step pouring ritual, by going to www.youtube.com/watch?v=YW8UQ57PZXw.

South Africans who feel that they might have what it takes to beat out hopefuls to become the South African Draught Master Champion are invited to throw down the gauntlet at www.stellasa.co.za. The top eight finalists will be announced on 30 September, followed by a final showdown on 6 October - to determine who will take the title of South African Draught Master.

For more information about the Stella Artois World Draught Master Competition, go to www.stellaartois.com.