Marketing & Media trends
Industry trends
Sponsors
Marketing & Media trends
Tech democratisation will set the tone for 2021
Andrew Smit and Johan Walters
Agriculture trends
Automotive trends
Construction & Engineering trends
CSI & Sustainability trends
4 trends set to continue or be re-interpreted in the NGO sector
Innocent MasayiraStrengthening NPO skills and processes
Nazeema Mohamed, Feryal Domingo and Soraya JoonasSustainability is key for social investment in 2021
Keri-Leigh Paschal
Education trends
Energy & Mining trends
Digital solutions need small steps to succeed
Xanthe AdamsMining looks ahead to more Covid risk
Ralf HenneckeMining's year ahead will demand deep innovation
Frederick Cawood
Entrepreneurship trends
Finance trends
The 4 themes for the new year
Andrew Duvenage,3 wealth management trends to watch in 2021
Maarten Ackerman4 strategies to rethink investing in SMEs
Kuhle MnisiMicroinsurance ready to reach new heights
Marius BothaFinding alpha in the age of Covid-19
Nema Ramkhelawan-BhanaPurpose or profit. It's not a choice
Mike MiddletonShifting towards a digital - but still human - approach
Henry van Deventer
Healthcare trends
Healthcare innovation in 2021 and beyond
Reynhardt UysAre day hospitals the new trend?
Lee Callakoppen3 emerging medical scheme membership patterns
Nerine BrinkHealthcare innovations to look out for
Moshe Lichtenstein
HR & Management trends
ICT trends
Legal trends
Lifestyle trends
Wine in the wake of corona
Kristen Duff and Gosia Young7 prospects and necessary shifts for the arts
Rucera Seethal
Logistics & Transport trends
Property trends
Auction industry survival depends on going virtual
Joff van ReenenCovid-19 drives new trends in local property market
Marcél du Toit
Retail trends
A bold year for beverages
Alex GlendayThe rise of D2C
Michael SmollanAcceleration of digital payments
Jonathan SmitSafety vs sustainability - the packaging industry's key conundrum
Nthabiseng MotsoenengThe evolving e-tail landscape
Vilo TrskaThe path forward for retail in 2021
Matthew Leighton
Marketing & Media jobs
- Account Executive Cape Town
- Digital Marketing Manager Cape Town
- Digital Marketing Manager Cape Town
- Digital Marketing Manager Cape Town
- Senior Graphic Designer Somerset West
- Senior Designer Johannesburg
- Mid/Senior TTL Copywriter Cape Town
- Finance Controller Midrand
- TTL Account Manager Cape Town
- Visual Editor Johannesburg
Advertise your job ad on Bizcommunity
Covid-19
#BizTrends2020: Keep it simple in 2020
M&C Saatchi Abel leaders say now is the time to approach briefs with razor-sharp focus.
Mike Abel and Makosha Maja-Rasethaba, chief executive partner at M&C Satchi Abel Group and head of strategy for M&C Saatchi Abel Johannesburg respectively. |
Mike Abel, Founding partner and chief executive:
The Hungarian inventor Erno Rubik, of Rubik Cube fame, once said: “The Cube is, at the same time, a symbol of simplicity and complexity.”
The craft of creative companies follows similar logic. While the outcome may be cutting-edge and highly complex, at the root of it all lies a very simple, but not easy, ask: grow the top line, increase market share and build brand equity.
2020 needs to be the year of focus, where sideshows and fads take a back seat to a renewed focus on solving problems for clients’ businesses.
#FMAdFocus2019: Creativity holds keys to exciting solutions for old problems
Creativity is a word that carries a magical, if not mystical, aura. Creatives are often seen as different people, in a different room, while the suited folk get on with the business of running companies and the country...
Neo Mashigo 28 Nov 2019
The time hasn’t come to batten down the hatch, but the fact that there are still no green shoots in the economy means that the latitude to take detours on side roads not aligned to the core ask has reduced significantly.
There is light at the end of the tunnel, but it will take time and the economy lags big global and local events.
2020 is really the time for agencies to look for solutions that are absolutely going to help their clients grow their businesses. If innovation is part of that solution, that's fantastic but let's not embark on roads or alleyways that are innovation for innovation’s sake or trying something new because it is something new.Try it because you believe it will work better than where it is right now.
The best chance the industry has of making it through the current times unscathed is to keep it simple and focus. This doesn’t mean settling.
On the contrary, a renewed, eagle-eyed focus will result in highly relevant work that will, in turn, positively impact clients’ businesses.
It’s very simple: how do we retain and grow the clients we have, for retention and a greater share of current wallet, and how do we attract new clients? Then we must ask ‘how do you offer people stuff that is relevant, in an imaginative and attractive way?’
Business can transform SA and thrive
Strive to own a small part of something extraordinary and not a large part of something ordinary, writes Mike Abel...
Mike Abel 29 Jul 2019
Because, I think a lot of the focus is often on how you do something fresh or different, without thinking it through to say ‘but will this give us the desired business result?’
We need to use the brain power of our industry, which is profound, to drive good in this country, to drive a positive narrative as opposed to feeling a sense of hopelessness. We can, and should, all be part of a positive self-fulfilling prophecy.
Makosha Maja-Rasethaba, Partner: Head of strategy for Johannesburg:
Paying attention to fundamentals will be a strong focus for 2020.
A fundamental pillar of marketing in general, and advertising in particular, is communication. Chasing fads or ticking boxes just won’t cut it in a tight economic climate where the consumer is savvy, stretched and spoilt for choice.You cannot communicate unless you know your audience. And so, for 2020, I think very good advice would be to look at the consumer context and reality before diving straight into the solve and coming up with an elaborate strategy.
Don’t fall into the trap of making assumptions. Whether these are based on stereotypes, advertising that’s already out there or tropes. Avoid the trap – it is a recipe for missing the consumer entirely, which would make the advertising campaign, and the communication, a failure.
Makosha Maja-Rasethaba named new partner at M&C Saatchi Abel
M&C Saatchi Abel congratulates Makosha Maja-Rasethaba on her recent appointment as partner and head of strategy for the Johannesburg agency...
M&C Saatchi Abel 30 Jan 2018
Not chasing the latest trends would go a long way towards resonating with an increasingly savvy audience who are watching us and the way we communicate with them. Whether it’s technology or trendy platforms, don’t forget about the human beings.
Let’s talk to them.
Don't miss BizTrends2021 - 8 keynote speakers forecast trends shaping business in our region! Register now!