Mike Abel is one of the founding partners and chief executive of M&C Saatchi Abel Group, while Makosha Maja-Rasethaba (MK) is a partner and head of strategy for M&C Saatchi Abel, Johannesburg...
With a career spanning three decades, he has headed heavyweight agencies in both South Africa and Australia before launching the multiple award-winning M&C Saatchi Abel in South Africa in 2010.One of the pre-eminent minds and leaders in advertising and communication on the continent, Mike has steered phenomenal growth for the agency, which today works with an impressive list of blue-chip clients. In less than a decade, he and his partners built a top-five communications company that has become an important part of the global network. The agency has also been credited as the fastest growing advertising agency in the history of South Africa. Mike is an advocate of removing clutter, chasing excellence and championing diversity of thought. His philosophy is: the people with the best people win.
Proudly South African, Mike uses the platform that his incredible entrepreneurship and leadership provides to contribute positively and strongly to the national discourse. In Mike's words, "we all have a duty to be part of a positive self-fulfilling prophecy".
MK's career has been built on a deep passion for consumer behaviour and advertising, and today her strategy is instrumental in the award-winning work that M&C Saatchi Abel does for clients such as Nando's and Lexus, among many more.
Having started out as an event producer in her first advertising job, MK's ambition and obvious talent saw her rise to account manager, and within 18 months she switched to strategy. She joined M&C Saatchi Abel in 2012 and has been part of the leadership collective that has steered the rapid growth and prominence of the agency.
She is a strong advocate of understanding consumer context and behaviour. This is fundamental in creating brutally simple solutions that resonate with consumers, while working to grow brand equity, grow the top line and increase the market share of clients. MK is part of the inaugural M&C Saatchi Mirror Board, which champions diversity across the agency network.