Profile

Neo Mashigo, chief creative officer for M&C Saatchi Abel, was crowned Industry Leader at the
2019 Adfocus awards held on 27 November 2019.
#FMAdFocus2019: Creativity holds keys to exciting solutions for old problems

Creativity is a word that carries a magical, if not mystical, aura. Creatives are often seen as different people, in a different room, while the suited folk get on with the business of running companies and the country...

By Neo Mashigo 28 Nov 2019

[Trends 2015] This is the content era

The search for black talent to tell the real stories of South Africa is the biggest challenge facing advertising agencies and marketers in the next few years and is already impacting on brand relationships, says Neo Mashigo...

By Neo Mashigo 21 Jan 2015

Next >
Let's do Biz