Subscribe & Follow
Jobs
- Digital Marketing Manager Cape Town
- E-commerce Manager Johannesburg
- CRM Specialist Sandton
- Production Administrator Cape Town
- Creative Intern Houghton Estate
- Coordinator - Marketing and Events Johannesburg
- Brand Promoter Paarl
- PPC Specialist / Google Ads Specialist Johannesburg
- Creative Director Cape Town
- Channel Marketing Specialist Pretoria
Woolworths TASTE responds to global change
Says New Media's editorial director and TASTE editor-in-chief, Sumien Brink, “There has been such enormous global change since we first launched. Today, affordability is top of mind and we felt that the time was right to review the content of TASTE to ensure that, in the current climate, it still delivers. While still producing a beautiful magazine, we'll be interpreting trends in a more practical way for readers to easily digest.”
TASTE has proven to be a valuable form of communication which delivers measurable results for Woolworths. Recent research has reinforced the magazine's success with 84% of readers spending between 30 minutes and four hours reading the magazine. According to the UK's Association of Publishing Agencies' (APA) Advantage Study, customer magazines keep consumers' attention for an average of 25 minutes. TASTE clearly delivers longer than the standard, engaging the reader in valuable time spent with the Woolworths brand.
"Woolworths has certainly seen a shift in consumer spend, especially in foods, where customers are definitely thinking more about where -- and on what - they spend their money. We've taken heed of this in the redesign of TASTE and have tried not only to give it a fresh, contemporary look, but also to make it more accessible and down-to-earth without losing any of the delight or 'cutting-edge trend' appeal of the magazine. We hope our readers are as excited as we are about the new-look TASTE and the surprises we have in store for them over the next few months," comments Glenda Philp, food, home, special occasions and Good Business Journey executive at Woolworths.
Readers will be feasting their eyes on the new design in the July issue of TASTE. The masthead has been updated to a cleaner, more modern design. The cover image, whilst still a delicious plate of food, is now in a setting - keeping the finest food accessible to even the novice chef. New sections have been introduced such as a regular feature on vegetarian food to cater for a broader variety of dietary needs. In the new Future Classics feature, award-winning food editor, Abigail Donnelly, interprets all-time favourites, from apple tart to pea-and-ham soup in three ways - classic, modern and guilt-free healthy.
Bagged with the July issue of the magazine is an amuse-bouche for readers in the form of a sneak preview of the newly released Woolworths TASTE The Cookbook. The booklet includes recipes from the cookbook, specially selected by TASTE's food editors - South Africa's most loved and respected food personalities - Phillippa Cheifitz, Abigail Donnelly and Maranda Engelbrecht.
Click on the links below to view:
- New Media celebrates 13 nominations at the 2024 Eddie & Ozzie Awards27 Aug 10:57
- Swipe iX celebrates 10 years with renewed focus and leadership team30 Jul 11:49
- Judging commences for the 2025 Eat Out Woolworths Restaurant Awards29 Jul 14:40
- Woolworths Taste says farewell in print, embraces digital-first future15 Jul 09:53
- New Media report unveils trends shaping video marketing in SA19 Jun 13:18