“What makes South Africa great, outside the favourable currency exchange for international travellers, is how much one can actually do in a single holiday, you could go from coast to forest or Safari to a semi-arid wonder in one country in a single holiday, the Garden Route and Klein Karoo are a firm favourite for this very reason,” says Charnel Kara, tourism expert at FNB Business.
In 2016, the Cape Garden Route and Klein Karoo received 45,6% of the overseas visitors and 53,2% domestic visitors illustrating an equal split of overseas and domestic visitors to the region. It also grossed the highest in tourism incomes in the country, boding well for local businesses there.
In 2016, 88.8% of visitors to the Cape Garden Route and Klein Karoo were there on holiday, contributing largely to the accommodation sector in the Western Cape, and also positioning it as one of the most favourable holiday destination in South Africa.
“The top international markets to the region were United Kingdom (33,5%), Germany (11.0%) and Netherlands (12.7%), meaning that foreign spend was the majority of tourism spend in Cape Garden Route and Klein Karoo. The most impressive of the percentile to consider is that 56.5% of the tourists to this area were overnight visitors. This translates to spend on accommodation, increased spend on food and entertainment too,” adds Kara.
Spaces such as Knysna, along the Garden Route, keep tourists coming back every year, the Oyster Festival injected an estimated R150m into Knysna's economy over 10 days in 2016.
“It goes without saying that the Garden Route and the Klein Karoo are the gems of South African tourism in terms of income versus offering, but there remains a great deal that business can do to increase income. A start would be finding a way to increase visitors in the winter seasons which tends to attract lesser numbers as the current successes have been achieved mostly within the popular warmer seasons,” concludes Kara.
