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Marketing & MediaBizTrends2027 | Theme launches | Steer year-defining business conversations
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As Chris Moerdyk says: "Any form of celebrity will tell you that it has become nigh impossible to keep anything private. The thing is that with Facebook and particularly Twitter, nobody has to be absolutely sure of their facts," he said.
On the up side, that means governments will find it difficult, if not impossible, to silence the voice of the people - and that is good news when one considers legislation such as the POIB. On the down side, the privacy of anyone, but those in the news in particular, becomes fair game - and that is a recipe for a disaster or two.
