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Global consumer-goods companies face tough choices
Increasingly empowered consumers, thanks to social media, among other factors, are evermore ready to make their dissatisfaction known when they reckon a company or product has failed them.
(Image: Wikimedia Commons)
Add to that a number of other factors, such as challenging emerging markets, rising (and volatile) input prices, and tricky emerging markets... And it all means global consumer-packaged-goods companies face challenges: How to do business? What to change? What to adapt? What to leave essentially as is...?
But success isn't that simple. So... how should these companies meet the challenges? Here's a guide.
