“We place a lot of importance on consumer satisfaction across the different marketing touch-points. Based on consumer research, we believe that the after-sales experience is a critical area in creating a positive impression on consumers towards us, and consequently in turning them into brand advocates,” says Philips SA Consumer Lifestyle Senior Manager Operations Armando Santos.
The Authorised Service Centre has been designed with consumers foremost in mind. Boasting an innovative design concept which mirrors the company's brand promise of Sense and Simplicity, the flagship centre is intended to provide a conducive, convenient and efficient after-sales experience to purchasers of the company's products. A dedicated relaxation zone that is equipped with refreshments and audio visual display is designed to enable consumers to wait in comfort and be entertained. Consumers can also view and sample some of the company's newest products that are on display at the centre.
The centre is run in partnership with MTC Repairs, a leading local repair and service company.
“We share the same vision as Philips; we both believe first and foremost in customer satisfaction and aim to be the market leaders for service excellence and affordable technology,” says MTC Managing Director Clive Anderson.
